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Digital TV The Users Perspective Mia Ahlgren
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0. Outline

• Introduction to EDF
• Legal context
• User perspective
• Joint message

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1. Introduction to EDF
EDF missions, values and vision
Mission ? Guaranty Fundamental Rights
through an active participation of persons
with disabilities Values Human rights Equal
opportunities Non-discrimination Positive and
constructive approach Vision ? A society
that integrates persons with disabilities is a
better society
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1. Introduction to EDF
TOP campaign 2011 Freedom of movement
Access to mainstreamgoods and services A
European Accessibility Act
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2. Legal context

• Audiovisual Media Services Directive
• Article 3caccessibility of audiovisual media
  services
• Telecoms package
• Article 18c in Access Directive cooperation and
  interoperability
• Article 31 and 33 in Citizens rights
  Directivemust carry includes accessibilityconsul
  tation with interested parties

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2. Legal context

• UN Convention on the Rights of Persons with
  Disabilities
• Article 9 accessibility of ICT
• Article 21 freedom of expression
• Article 30 equal access to TV programmes
• Universal design" - to be usable by all people,
  to the greatest extent possible, without the need
  for adaptation or specialized design (article 2)

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2. Legal context
21st century communication and video
accessibility act


US legislation October 2010
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3. User perspective
Media portrayal seldom reflects reality


Under represented in mediaPassive and
helplessAccessibility services are necessary
for some people and the majority will benefit
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3. User perspective
Text alternative for speech and sound

• Subtitling in Europefrom 0 100
  percentTeletext pages 888
• Benefit for everybody in a noisy environment

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3. User perspective
Spoken narratives of text and image

• Audio description Audio subtitles
• Benefit for everybody who cannot read or are busy
  watching elsewhere

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3. User perspective
Language interpretation (video)

• Sign language
• Eurovision song contest via cable web
  broadcast

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3. User perspective
Accessibility, usability and information

• Access services are useless if you
• - dont know that they exist
• dont know how to use them
• cant afford the equipment
• User requirements include
• - programme information, EPG
• - use basic functions on your own
• - easy to use equipment, manuals, menus, remote
• - on and off - other users of same equipment

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4. Include all stakeholders
Joint message from EDF and Digital EuropeInclude
all stakeholders in the value chainUse standards


Users Broadcasters Operators Manufacturers
Retailers
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4.0 Include all stakeholders
Regulators have en important role to play


Big differences in Europe Little or no audio
description sign languageSubtitles 0 100
percent Quality standards and monitoring
needed Raise awareness among all
stakeholders Lets work together and share
experiences
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End of Presentation
Mia Ahlgren mia.ahlgren_at_hso.se www.edf-feph.org

Questions?