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Strategic Communications Training of Trainers X State MDA

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Strategic Communications Training of Trainers X State MDA* – PowerPoint PPT presentation

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Title: Strategic Communications Training of Trainers X State MDA


1
Strategic Communications Training of
Trainers X State MDA
2
Welcome Note
  • Opening Remarks
  • Programme Information

3
Roadmap
  • Training Objectives
  • Training Agenda
  • Strategic Communication for MDAs Brief Overview
  • Stakeholder Mapping
  • Breakout Exercise
    Stakeholder Mapping
  • Q A
  • Wrap Up Next Steps
  • Evaluations

4
Participant Introductions
  • Name
  • MDA you represent
  • Job Title
  • What you hope to gain from the training?
    Participant priorities

5
At the centre of it all
6
What is strategic communication?
  • Getting the right messages information
  • to the right people (and by the right people)
  • at the right time
  • using the right media
  • with the right effect! 

A structured approach that combines information
(one-way) and dialogue (two-way) methods to
achieve success
7
The Virtuous Circle of effective policy
communication
8
Survey Results
  • BMO Responses
  • How often Govt communicates with BMOs?
    Semi-Annually
  • How involved are BMOs during policy design stage?
    Majority not involved
  • How informed are civil servants on policies?
    Minimally informed
  • Where would you like to see improvements in Govt
    communication?
  • 1)relevant policy-makers more accessible
  • 2) forums, channels for ongoing dialogue on
    business environment policies
  • 3) more effort by Govt to engage the private
    sector in policy-making
  • 4) engaging the media on business environment
    issues
  • Government Responses
  • How often Govt communicates with BMOs? Monthly
  • How involved are BMOs during policy design stage?
    Majority involved
  • How informed are civil servants on policies?
    Majority effectively informed
  • Where would you like to see improvements in Govt
    communication?
  • relevant policy-makers more accessible
  • engaging the media on business environment issues

9
Training Objectives
  • Improve
  • MDA appreciation and understanding of the need
    for communications plans, depts, personnel.
  • Ministry capacity to develop and design effective
    communications strategies for policy-making or
    reforms.
  • Capacitate
  • Ministry officials to use strategic
    communications within their MDAs and supporting
    Ministries of the state
  • Participants to use the Toolkit, Guidebook and
    supporting materials to deliver strategic
    communications training in State MDAs

10
Stakeholder Mapping
11
Identifying Stakeholders the communication
progression
  • Everyone goes through the same steps
  • Different stakeholders are at different stages at
    different times

Action!
Willingness to Act
Knowledge
Interest
Awareness
12
Why define our stakeholders for each
communication initiative?
  • So we choose the best
  • Messages
  • Tools Approaches
  • Messengers
  • Avoids risks of
  • not reaching priority publics diluting our
    messages
  • tuning people out, creating animosity
  • wasting our time, money, other resources

13
Prioritising stakeholders Mapping
  • Why prioritise?
  • How to prioritise Questions to answer
  • What is the result we want to achieve?
  • What do we need people to do?... to think?
  • Who must receive our message in order to reach
    our objective?
  • Those against, those for, internal stakeholders
  • Who does not need it?
  • What links exist between them (if any)?

14
Stakeholder categories
  • Interested in reform and must be involved for
    the reform to succeed
  • Not interested in reform, but must be involved
    for the reform to succeed
  • Want to be involved, but not a must-- reform
    can succeed without them
  • Not interested in the reform and not necessary
    for the reforms success

15
Prioritising Stakeholders
Little/No Influence Some Influence Unknown Moderate Influence Significant Influence
Support is Strong
Support is Moderate
Unknown
Opposes Moderately
Opposes Significantly
16
Q A
17
Coffee Break
18
Stakeholder Mapping
  • Interactive Exercise

19
Q A, Wrap-up Next Steps
20
Participant Evaluations
21
Thank you
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