Mass Media - PowerPoint PPT Presentation

Loading...

PPT – Mass Media PowerPoint presentation | free to download - id: 83b545-ZmE2Y



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Mass Media

Description:

Mass Media - LPS ... Mass Media – PowerPoint PPT presentation

Number of Views:53
Avg rating:3.0/5.0
Slides: 11
Provided by: Jack2150
Learn more at: http://isite.lps.org
Category:
Tags: mass | media

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Mass Media


1
Mass Media
2
Medium
  • Medium is a means of communication.
  • It transmits some type of information
  • The plural of medium is media.
  • Mass media is simply reaching the masses,
    everyone, simultaneously.
  • The media isnt tied to any arm of government or
    political party.
  • Goal of the media is to be as unbiased as
    possible.

3
Ways of communication
  • TV, Newspaper, Radio are all ways people
    communicate
  • TV is probably the most used form. 98 percent of
    all households own some type of TV.
  • Newspapers are also still used though they are on
    the decline. Some 1430 newspapers are published
    today.
  • Radio is still very popular today. There are
    stations all over the radio dial that talk
    politics.
  • Can anyone name one?
  • An informed voter gets their information from
    several different sources. Not just one.

4
Media Bias
  • Does it exist?
  • http//www.journalism.org/print/13437
  • The media to a great extent can determine the
    public agenda.
  • This would be what issues are at the forefront of
    the publics mind.
  • For example if you hear reports about the bad
    economy over and over again on the news then that
    will be a major issue in your mind. Whereas if
    you dont hear it reported then you wont really
    know about it.
  • It is the job of the media to report the issues.
    That is important to remember because simply
    reporting the issues can appear biased but
    actually may not be.
  • Does it exist?
  • http//www.journalism.org/print/13437
  • The media to a great extent can determine the
    public agenda.
  • This would be what issues are at the forefront of
    the publics mind.
  • For example if you hear reports about the bad
    economy over and over again on the news then that
    will be a major issue in your mind. Whereas if
    you dont hear it reported then you wont really
    know about it.
  • It is the job of the media to report the issues.
    That is important to remember because simply
    reporting the issues can appear biased but
    actually may not be.

5
Types of Bias
  • Bias by omission
  • This is ignoring certain facts that can disprove
    or prove liberal claims or conservative beliefs.
  • Bias by selection of sources
  • This type of bias is where a news agency reports
    a story and says they use experts but only
    experts from one side or quote only liberal
    experts or only conservative experts.
  • Bias by story selection
  • This type of bias is when the news choose to
    report a breaking story from one side but ignores
    one on the other.
  • For example a study is put out proving a liberal
    point and at the same time charges of the study
    being false are put out and the media ignores the
    charges or gives them very little air time.
  • Bias by placement
  • This happens the most in news papers. In these
    cases editors know that most of the time people
    only look at the headline or the front page so a
    story editors want downplayed would most likely
    not be on the front page.
  • Also stories need to show the conservative and
    liberal view point at the same point in the
    story. If one view point is at the beginning and
    the other at the end then you have bias by
    placement.

6
Types of Bias cont
  • Bias by Labeling
  • 2 types When a reporter tags conservative
    politicians or groups with extreme labels while
    leaving liberals unlabeled or with a more mild
    label.
  • The second type is when a liberal or conservative
    is labeled by a reporter as some kind of expert
    and not as a liberal or conservative. By doing
    this it makes the person sound like more of an
    expert than they actually are and allows them to
    ignore the bias that person might have.
  • Bias by spin
  • This is how an event is interpreted.
  • http//www.politico.com/gallery/2012/06/how-media-
    played-scotus-ruling/000226-002829.html
  • http//flowingdata.com/2012/08/06/fox-news-continu
    es-charting-excellence/

7
Media and elections
  • Can the media greatly influence the outcome of an
    election?
  • Candidates know that the majority of voters get
    their information on a candidate from the
    television.
  • Most candidates plan campaigns that emphasize
    media coverage.
  • The candidate with the most coverage usually has
    the best chance to win.
  • So by choosing who to cover can the media
    influence an election?

8
Coverage
  • Usually media reports about candidates are sound
    bites.
  • What is it?
  • Simply short recordings or clips of parts of
    candidates speeches and interviews. They can
    also be short reports and even photos of
    candidates at sport events or historical sites.
  • Is this always fair to the candidate?

9
Limits on Media
  • Is everyone always an informed voter?
  • No, only 10 of those who can vote and 15 of
    those who do vote actually qualify as informed on
    the various issues of an election.
  • Basically only a small part of the public
    actually watches and takes in the news on the
    various candidates and issues.
  • Watching the news today do you think any one can
    get the whole story from one news station?

10
Things to remember
  • An informed voter gets their information from
    more than 1 source.
  • It is the job of the media to report the issues
    without bias
  • But media bias still exists
  • Know the types of bias.
  • Know that the media can determine the public
    agenda by choosing what to report and what not to
    report.
  • The media can influence elections by choosing
    who to cover more.
About PowerShow.com