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Title: Leadership and commitment


1
Leadership and commitment
2
THE TOTAL QUALITY MANAGEMENT APPROACH
  • What is quality management? Quality is too
    important to leave to the so called quality
    professionals it cannot be achieved on a
    company or organization-wide basis if it is left
    to the so-called experts
  • The organization that believes that the
    traditional quality control techniques and the
    way they have always been used will resolve their
    quality problems may be misguided.
  • Employing more inspectors, tightening up
    standards, developing correction, repair and
    rework teams do not improve quality.
  • Traditionally, quality has been regarded as the
    responsibility of a quality (assurance or
    control) department, and still it has not yet
    been recognized in some organizations that many
    quality problems originate in the commercial,
    engineering, service or administrative areas.
  • It requires a comprehensive approach that must
    ?rst be recognized and then implemented

3
THE TOTAL QUALITY MANAGEMENT APPROACH
  • TQM is a comprehensive approach to improving
    competitiveness, effectiveness and ?exibility
    through planning, organizing and understanding
    each activity, and involving each individual at
    each level. It is useful in all types of
    organization.
  • The impact of TQM on an organization is ?rst TQM
    ensures that management adopts a strategic
    overview of quality and focuses on prevention,
    not detection, of problems. but it is easy to
    underestimate the effort that is required to
    change attitudes and approaches. Many people will
    need to undergo a complete change of mindset to
    unscramble their intuition
  • It often requires a mindset change to break down
    existing barriers. Managements that doubt the
    applicability of TQM should ask questions about
    the operations costs, errors, wastes, standards,
    systems, training and job instructions.
  • Wrong the detection/ inspection mode to solve
    quality problems We have a quality problem, we
    had better double check every single item
    whether it is in electronics, plastics, heavy
    engineering or aerospace
  • quality or process performance improvement teamsA
    better mindset may be achieved by looking at the
    sort of barriers that exist in key areas. Staff
    may need to be trained and shown how to
    reallocate their time and energy to studying
    their processes in teams, searching for causes of
    problems and correcting the causes, not the
    symptoms, once and for all.

4
THE TOTAL QUALITY MANAGEMENT APPROACH
  • Small size firms (slim) asking the following
    questions
  • Is any attempt made to assess the costs arising
    from errors, defects, waste, customer complaints,
    lost sales, etc.? If so, are these costs minimal
    or insigni?cant?
  • Is the standard of management adequate and are
    attempts being made to ensure that quality is
    given proper consideration at the design stage?
  • Are the organizations quality management systems
    documentation, processes, operations, etc. in
    good order?
  • Have people been trained in how to prevent errors
    and problems? Do they anticipate and correct
    potential causes of problems, or do they ?nd and
    reject?
  •  
  • 32 The foundations of TQM
  • Are subcontract suppliers being selected on the
    basis of the quality of their people and services
    as well as price?
  • Do job instructions contain the necessary quality
    elements, are they kept up to date and are
    employers doing their work in accordance with
    them?
  • What is being done to motivate and train
    employees to do work right ?rst time?
  • How many errors and defects, and how much wastage
    occurred last year? Is this more or less than the
    previous year

5
Commitment and policy
  • To be successful in promoting business
    effectiveness and ef?ciency, TQM must be truly
    organization-wide, it must include the supply
    chain and it must start at the top with the chief
    executive or equivalent (all demonstrate that
    they are serious about quality)
  • TQM starts at the top, where serious obsession
    and commitment to quality and leadership must be
    demonstrated. Middle management also has a key
    role to play in communicating the message.(TQM
    spread effectively throughout the organization.)
  • Every chief executive must accept the
    responsibility for commitment to a quality policy
    that deals with the organization for quality, the
    customer needs, the ability of the organization,
    supplied materials and services, education and
    training, and review of the management systems
    for never-ending improvement.
  • Senior management commitment should be an
    obsession, not lip service
  • One of the major challenges in project work,
    including consultancy, is the need to in?uence
    the values and behaviours of the entire delivery
    team

6
Commitment and policy
  • The quality policy
  • A sound quality policy, together with the
    organization and facilities to put it into
    effect, is a fundamental requirement, if an
    organization is to fully implement TQM
  • Management should be dedicated to the regular
    improvement of quality, not simply a one-step
    improvement to an acceptable plateau. These ideas
    can be set out in a quality policy that requires
    top management to
  • Identify the end customers needs (including
    perception).
  • Assess the ability of the organization to meet
    these needs economically.
  • Ensure that any bought-in materials meet the
    required standards of performance and ef?ciency.
  • Ensure that subcontractors or suppliers share
    your values and process goals.
  • Concentrate on the prevention rather than
    detection philosophy.
  • Educate and train for quality improvement and
    ensure that your subcontractors do so as well.
  • Measure customer satisfaction at all levels, the
    end customer as well as customer satisfaction
    between the links of the supply chain.
  • Review the quality management systems to maintain
    progress.

7
Quality policy example 1 (a process industry
company supplying the automotive sector
  • The company will concentrate on its customers and
    suppliers, both external and internal.
  • The performance of our competitors will be
    communicated to all relevant units.
  • Important suppliers and partners will be closely
    involved in our quality policy this relates to
    both external and internal suppliers of goods,
    resources and services.
  • Quality management systems will be designed,
    implemented, audited and reviewed to drive
    continuous improvement they will be integrated
    into other management systems.
  • Quality improvement is primarily the
    responsibility of management and will be tackled
    and followed up in a systematic and planned
    manner this applies to every part of our
    organization.
  • In order to involve everyone in the organization
    of quality improvement, management will enable
    all employees to participate in the preparation,
    implementation and evaluation of improvement
    activities.
  • Quality improvement will be a continuous process
    and widespread attention will be given to
    education, training and skills development
    activities, which will be assessed with regard to
    their contribution to the quality policy.
  • Publicity will be given to the quality policy in
    every part of the organization so that everyone
    may understand it all available methods and
    media will be used for its internal and external
    promotion and communication.
  • Reporting on the progress of the implementation
    of the policy will

8
Creating or changing the culture
  • Culture in any business may be de?ned then as
    how business is conducted and how employees
    behave and are treated
  • The culture within an organization is formed by a
    number of components
  • Behaviors based on people interactions.
  • Norms resulting from working groups.
  • Dominant values adopted by the organization.
  • Rules of the game for getting on.
  • The climate in the organization.

9
Figure 3.1Quality policy example 2
10
Creating or changing the culture
  • The effectiveness of an organization depends on
    the extent to which people perform their roles
    and move towards the common goals and objectives.
  • The guiding philosophy drives the organization
    and is shaped by the leaders through their
    thoughts and actions
  • The core values and beliefs represent the
    organizations basic principles about what is
    important in business, its conduct, its social
    responsibility and its response to changes in the
    environment.
  • TQM is concerned with moving the focus of control
    from the outside to the inside of individuals, so
    that everyone is accountable for his/her own
    performance.
  • Figure 3.2
  • Vision framework
  • for an organization

11
Creating or changing the culture
  • The mission will translate the abstractness of
    philosophy into tangible goals that will move the
    organization forward and make it perform to its
    optimum
  • Two examples of how leaders of organizations
    one in the private sector and one in the public
    sector develop their vision, mission and values
    and are role models of a culture of total quality
    excellence are given in Figure 3.3.
  • Public Sector
  •  
  • The purpose and direction of the organisation
    the Mission is developed by a Task Team.
    Senior, middle and junior managers review and
    update the Mission, Vision and Values annually to
    ensure it supports Policy and Strategy.
  •  
  • Leaders invite input from stakeholders via the
    Employee Involvement initiative, Monthly Update
    Meetings and Customer Service Seminars. The
    Values have been placed on help-cards for every
    employee and are continually
  • re-emphasized at Monthly Update Meetings.
  •  
  • Leaders act as role models and have a list of
    Role Model Standards to follow, which they are
    measured against in their Performance Management
    System. All managers include TQM objectives in
    their Performance Agreements and Personal
    Development Plan, which are reviewed through

12
Creating or changing the culture
  • Private Sector
  •  
  • To enable the company to set direction and
    achieve its Vision, the senior management team
    address priorities for improvement. These are
    driven by a business improvement process, which
    consists of articulate a Vision, determine the
    actions to realize the Vision, define measures
    and set targets, then implement a rigorous review
    mechanism.
  •  
  • Each member of the team takes responsibility for
    one of the Excellence Model criteria. They
    develop improvement plans and personally ensure
    that these are properly resourced and
    implemented, and that progress is monitored.
  • Improvements identified at local level are
    prioritized and resourced by local management
    against the organisations annual business plan

13
Control
  • The effectiveness of an organization and its
    people depends on the extent to which each person
    and function/department perform their role and
    move towards the common goals and objectives.
  • Control is the process by which information or
    feedback is provided so as to keep all functions
    on track. It is the sum total of the activities
    that increase the probability of the planned
    results being achieved.
  • Control mechanisms fall into three categories,
    depending upon their position in the managerial
    process (see Table 3.1). Three stages of control
    mechanisms

Before the fact Operational After the fact
Strategic plan Observation Annual reports
Action plans Inspection and correction Variance reports
Budgets Progress review Audits
Job descriptions Staff meetings Surveys
Individual performance objectives Internal information and data systems Performance review
Training and development Training programmes Evaluation of training
14
Control
  • Attempting to control performance through
    systems, procedures or techniques external to the
    individual is not an effective approach, since it
    relies on controlling others individuals
    should be responsible for their own actions
  • An externally based control system can result in
    a high degree of concentrated effort in a speci?c
    area if the system is overly structured, but it
    can also cause negative consequences to surface
  • Since all rewards are based on external measures,
    which are imposed, the team members often focus
    all their effort on the measure itself, e.g. to
    have it set lower (or higher) than possible, to
    manipulate the information which serves to
    monitor it, or to dismiss it as someone elses
    goal not theirs. In the budgeting process, for
    example, distorted ?gures are often submitted by
    those who have learned that their honest
    projections will be automatically altered
    anyway.
  • When the rewards are dependent on only one or two
    limited targets, all efforts are directed at
    those, even at the expense of others. If
    short-term pro?tability is the sole criterion for
    bonus distribution or promotion, it is likely
    that investment for longer-term growth areas will
    be substantially reduced. Similarly, strong
    emphasis and reward for output or production may
    result in lowered quality.
  • The fear of not being rewarded, or even being
    criticized, for performance that is less than
    desirable may cause some to withhold information
    that is unfavourable but nevertheless should be
    ?owing into the system.
  • When reward and punishment are used to motivate
    performance, the degree of risk-taking may lessen
    and be replaced by a more cautious and
    conservative approach. In essence, the fear of
    failure replaces the desire to achieve.

15
Control
  • The following problem situations have been
    observed by the author and his colleagues within
    companies that have taken part in research and
    consultancy
  • The goals imposed are seen or known to be
    unrealistic. If the goals perceived by the
    subordinate are in fact accomplished, then the
    subordinate has proved himself wrong. This
    clearly has a negative effect on the effort
    expended, since few people are motivated to prove
    themselves wrong!
  • Where individuals are stimulated to commit
    themselves to a goal and where their personal
    pride and self-esteem are at stake, then the
    level of motivation is at a peak. For most people
    the toughest critic and the hardest taskmaster
    they confront is not their immediate boss but
    themselves.
  • Directors and managers are often afraid of
    allowing subordinates to set the goals for fear
    of them being set too low, or loss of control
    over subordinate behaviour. It is also true that
    many do not wish to set their own targets, but
    prefer to be told what is to be accomplished.
  • Where external project managers are recruited to
    run projects and a reward is negotiated on the
    basis of a bonus package re?ecting time and cost
    performance, all too often the company is left
    with the legacy of quality defects long after the
    project manager has ?nished his assignment and
    pocketed his/her bonuses.
  • Some public sector client organizations, in
    moving towards the delivery of infrastructure
    projects through alliances, have developed very
    complex performance frameworks to attempt to
    drive project outcomes in non-cost areas such as
    safety, quality, community and legacy. The
    complexity of these can be such that the
    performance measures become an end in themselves
    and get in the way of management initiative.

16
Control
  1. TQM is concerned with moving the focus of control
    from outside the individual to within, the
    objective being to make everyone accountable for
    their own performance
  2. Total Quality Management is user-driven it
    cannot be imposed from outside the organization,
    as perhaps can a quality management system
    standard

17
 Effective leadership
  • Some management teams have broken away from the
    traditional style of management they have made a
    managerial breakthrough. Their approach puts
    their organization head and shoulders above
    others in the ?ght for sales, pro?ts, resources,
    funding and jobs.
  • Effective leadership starts with the chief
    executives vision and develops into a strategy
    for implementation.
  • Top management should develop the following for
    effective leadership clear beliefs and
    objectives in the form of a vision clear and
    effective strategies and supporting plans the
    critical success factors and core processes the
    appropriate management structure employee
    participation through empowerment and the EPDCA
    helix the challenge is to achieve shared goals
    and common action across the supply chain
    Quality in the 21st Century.

18
The ?ve requirements for effective leadership
are the following
  •  
  •  
  • Developing and publishing clear documented
    corporate beliefs and purpose a vision
  • Executives should express values and beliefs
    through a clear vision of what they want their
    company to be and its purpose
  • The beliefs and objectives should address
  • The de?nition of the business, e.g. the needs
    that are satis?ed or the bene?ts provided.
  • A commitment to effective leadership and quality.
  • Target sectors and relationships with customers,
    and market or service position.
  • The role or contribution of the company,
    organization or unit, e.g. pro?t- generator,
    service department, opportunity-seeker.
  • The distinctive competence a brief statement
    which applies only to that organization, company
    or unit.
  • Indications for future direction a brief
    statement of the principal plans which would be
    considered.
  • Commitment to monitoring performance against
    customers needs and expectations, and continuous
    improvement.

19
  •  2.Develop clear and effective strategies and
    supporting plans for achieving the vision
  •  
  • 3.Identify the critical success factors and
    critical processes (Figure 3.4) Mission into
    action through strategies, CSFs and core
    processes

20
  • 4.Review the management structure
  • 5. Empowerment encouraging effective employee
    participation

21
Attitudes
  • The key attitude for managing any winning company
    or organization may be expressed as follows I
    will personally understand who my customers are
    and what are their needs and expectations and I
    will take whatever action is necessary to satisfy
    them fully. I will also understand and
    communicate my requirements to my suppliers,
    inform them of changes and provide feedback on
    their performance. This attitude should start at
    the top with the chairman or chief executive.
    It must then percolate down, to be adopted by
    each and every employee. That will happen only if
    managers lead by example. Words are cheap and
    will be meaningless if employees see from
    managers actions that they do not actually
    believe or intend what they say.

22
Abilities
  • Every employee should be able to do what is
    needed and expected of him or her, but it is ?rst
    necessary to decide what is really needed and
    expected. If it is not clear what the employees
    or subcontractors are required to do and what
    standards of performance are expected, how can
    managers expect them to do it? A good example of
    such confusion has been created on construction
    projects over the past few decades. Management
    has repeatedly said that they want the job done
    quickly, but rarely have they stressed that it
    should be correct the ?rst time. This has
    resulted in a culture of we can ?x it later,
    lets just get on with the job and numerous
    defects have been incorporated into buildings
    defects that are more expensive to rectify later.
  • Train, train, train and train again. Training is
    very important, but it can be expensive if the
    money is not spent wisely. The training should be
    related to needs, expectations and process
    improvement. It must be planned and always its
    effectiveness reviewed.

23
Participation
  • If all employees are to participate in making the
    company or organization successful (directors and
    managers included), then they must also be
    trained in the basics of disciplined management.
  • They must be trained to
  • E Evaluate the situation and de?ne their
    objectives
  • P Plan to achieve those objectives
    fully.
  • D Do implement the plans.
  • C Check that the objectives are being
    achieved.
  • A Amend take corrective action if they are
    not
  • The word disciplined applied to people at all
    levels means that they will do what they say they
    will do
  • This basic approach needs to be backed up with
    good management, planning techniques and
    problem-solving methods, which can be taught to
    anyone in a relatively short period of time
  • The operations management has a very important
    and dif?cult leadership challenge to create a
    cohesive team and galvanize it towards a set of
    shared goals.

24
Quality in the 21st century
25
Excellence in leadership
  • The vehicle for achieving excellence in
    leadership is TQM. Using the construct of the
    Oakland TQM Model, the four Ps and four Cs
    provide a framework for this Planning,
    Performance, Processes, People, Customers,
    Commitment, Culture and Communications.
  •  The vehicle for achieving excellence in
    leadership is Total Quality Management. We have
    seen that its framework covers the entire
    organization, all the people and all the
    functions, including external organization and
    suppliers. Several requirements of TQM are
    becoming clear
  • Recognizing customers and discovering their needs
    (this refers to immediate and end user customers
    equally).
  • Setting standards that are consistent with
    internal and end user customer requirements.
  • Controlling processes, including systems, and
    improving their capability.
  • Managements responsibility for setting the
    guiding philosophy, vision, quality policy, etc.,
    and providing motivation through leadership and
    equipping people to achieve quality.
  • Selecting the right employees and supply chain
    partners and empowering people at all levels in
    the organization and across the supply chain to
    act for quality improvement.
  •  
  •  

26
Excellence in leadership
  • All prizes orgnizations gurus each set down a
    number of points or absolutes
  • words of wisdom in management and leadership
    and many organizations have used these to
    establish a policy based on quality.
  •  
  •  
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