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Newcastle University Teaching and Learning Conference 2012

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Integrating Social Media into BSc Hons Marketing Degree Programme ... getting to know the different social media platforms ... PowerPoint Presentation Author: seth – PowerPoint PPT presentation

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Title: Newcastle University Teaching and Learning Conference 2012


1

Newcastle University Teaching and Learning
Conference 2012 Integrating Social Media
into BSc Hons Marketing Degree Programme Sue
Dobson and David Peck
2
Content
?Rationale and Design ?Delivery and
Engagement ?The Results! ?Reflection ?Q A
3
Rationale
? Student Feedback 1. Placements 2.
NSS Results ?External Audit
4
Design
?Incorporating SM platforms as an integral part
of delivery and assessment
or ?
?Planning
stages
5
Delivery and Engagement

6
Delivery and Engagement
7
Delivery and Engagement
8
Delivery and Engagement
9
The Results!
"The whole point of getting involved with the
Business School and with David, Sue and Jo was to
explore the interesting overlaps between the
different disciplines of clinical practice and
marketing. I think we managed to engage the
students with real-life problems and show them
how to use marketing skills for good not evil. On
the other side, clinicians found engaging with a
different group of students fascinating. Craig
Gerrand (2012)
10
Reflection Student
? Module Evaluation - 96 of students found
module engaging and relevant ? Key themes from
focus group - Employability - Practical skills
developed - Contacts developed
11
Reflection Academic
?Support from Suzanne Cholerton for student
travel ? LT Conference ? Article Focus on
learning process education and health
perspective ?Dissertation topics ?Impact on
other modules/schools
12
Challenges
13
Any Questions
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