More on Web Design Internet Service Providers (ISPs) Implementation and Maintenance

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More on Web DesignInternet Service Providers
(ISPs)Implementation and Maintenance
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More on Web Design
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WHY A WEBSITE?

• Reach Customers Quickly Reliably
• Establish a Presence in Cyberspace
• Leverage Advertising Costs
• Reduce Customer Service Cost
• Promote Public Relations
• Penetrate International Markets
• Test-market New Products Services

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LIFE CYCLE OF SITE BUILDING

• Plan the Site
• Define Audience Connection
• Build Site Content
• Define Site Structure
• Create Visual Design

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PLAN THE SITE

• Define the Sites Goals
• Determine Who Will Be Involved
• Understand the Time Need Constraints
• Ask Questions Deciding on Sites Mission
  Purpose for the Organization

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DEFINE AUDIENCE COMEPETITION

• Generate a List of Intended Audience
• Identify What Prospective Customers Want

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HOW CUSTOMERS JUDGE WEBSITES

• Product Prices
• Product Representation
• Product Selection
• Shipping Handling
• Delivery
• Ordering
• Privacy Policy
• Web Navigation

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WEB DESIGN

• Focus on Speed Responsiveness
• Create Scenarios Test Cases
• Select a Set of Users for Trial

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COMPETITVE ANALYSIS

• Make a List of Competitors
• Evaluate Criteria
• Personalization
• Consistency
• Ease of Navigation

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BUILD SITE CONTENT

• Create Content Inventory
• Determine Priority of Each Department
• Analyze Feasibility of Each Function

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DEFINE SITE STRUCTURE

• Create Good Site Structure
• Explore Various Metaphors
• Define Architectural Blueprints
• Decide User Navigation

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VISUAL DESIGN

• Use Layout Grid
• Show icons, buttons, banners, etc.
• Establish Look Feel of Site via Page Mock-ups
• Develop Web Personalization

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WAYS TO BUILD A WEBSITE

• Storefront Building Service
• ISP (Web Hosting) Service
• Do It Yourself

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STOREFRONT BUILDING SERVICE

• Offers Customized Online Store
• Provide Web Address
• Manage Web Traffic
• Maintain Store on Web Servers
• Drawbacks Lack of Personalization

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ISP SERVICES

• Provide E-Commerce Software
• Offer Well-Versed In-Store building Technology
• Advantage Good Customer Support

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DO IT YOURSELF

• Requires Experience
• Security
• Web Traffic Management
• Responsive Support
• Full-Time Web Administration
• Benefits Unlimited Upgrades Customization

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WEB NAVIGATION DESIGN

• Create User Profiles
• Keep Human Factor as Part of the Design
• Use Scenarios
• Help View Navigation Process

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DESIGN TIPS

• Keep the Site Simple
• Address the Problem the Website Needs to Solve
• Enhance Response Time
• Raise Transmission Speed
• Focus on Content
• Ensure Companys Name Visible
• Emphasis on Appearance
• Allow Easy Return to Homepage

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DESIGN CRITERIA

• Appearance
• Public Exposure
• Consistency
• Scalability
• Security
• Performance
• Navigation Interactivity

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APPEARANCE

• Is the Site Aesthetically Pleasing?
• Conduct Quality Assurance
• Check the readiness of a website
• Examine how easy it passes under the stress of a
  Web production schedule
• Use a Style Guide
• Ensure consistency within the site

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CONSISTENCY

• Will the Website Contents Appear the Same on
  Visitors Screens?
• Usage of HTML
• Provide Choice of Browser

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SECURITY

• Protect from Hackers
• Critical Website Access
• Knowledge of Developers

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PERFORMANCE

• How Long Does It Take for the Page to Appear?
• Depend on Local Networking, Traffic Volume, Web
  Connection
• 45-second Timer

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NAVIGATION INTERACTIVITY

• How a Visitor Gets from One Page to Another
• Format Icons Buttons
• Give out Function Descriptions of Each Icon

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Website Evaluation Usability Testing
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ANATOMY OF A SITE

• Use of Colors
• Site Evaluation Criteria
• Web Personalization

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USE OF COLORS
Color Psychological Effects
Red Power, energy, passion, danger
Blue Trust, conservative, security
Yellow Optimism, hope
White Purity, precision, innocence
Black Sophistication, mystery, elegance
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SITE EVALUATION CRITERIA

• Color
• Type Shapes of Icons
• Page Content
• Service Offered
• Primary Focus
• Ancillaries
• Site Classification

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SITE EVALUATION CRITERIA (Contd)

• Professionalism
• Speed
• Consistency
• Personalization
• Security
• Scalability

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WEB PERSONALIZATION

• Cookies
• Collaborative-filtering Software
• Check Boxes
• User-based Personalization

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WHAT MAKES A WEBSITE USABLE?
Sources What Users Are Seeking
Forrester Research High-quality Content Ease of Use Quick to Download Frequent Site Update
Spools Study Information
Kahles Study Specific Information
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USABILITY TESTING GUIDELINES

• Decide on a writing style stick to it
• Give visitors what they are looking for
• Show class
• Keep the big picture in mind for usability
• Make the site easy to navigate
• Focus on content before graphics

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USABILITY TESTING GUIDELINES (Contd)

• Make your text scannable
• Be careful about flashy marketing language
• Encourage visitor feedback
• Test, test test!

Remember Conciseness, Scanability Objectivity
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ROLE OF WEB ADMINISTRATOR

• Database Server
• Application Server
• Web Server
• Special-purpose Servers for Security
• Internet Bandwidth
• Internet Performance Status

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Internet Service Providers (ISPs)
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Internet Network Architecture
Backbone e.g. High-Speed Backbone Network
operated by MCI
Network Access Points (NAPs) e.g. New York
(Sprint)
Regional Networks e.g. AOL, ATT
Regional ISPs i.e. Local Providers
User Level e.g. University / Corporate Networks
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Internet Service Provider (ISP)

• An organization providing an entrance ramp to
  Internet
• ISPs offer
• Linking consumers businesses to Internet
• Payment system for online purchases
• Monitoring maintaining a customers website
• Network management system integration
• Backbone access services for other ISPs

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HOW ISPs WORK

• Web Site Infrastructure
• Standby Electric Power
• Redundant Fault-Tolerant Servers
• Redundant Communications Lines
• One or More Firewalls

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TYPES OF SERVICE PROVIDERS

• Internet Service Provider
• Application Service Provider
• Business Service Provider
• Wholesale Service Provider

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TYPES OF WEB HOSTING SERVICES

• Dial-Up Access
• Developers Hosting
• Web Hosting
• Industrial Strength Hosting

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HOW TO BECOME AN ISP

• Contract with a regional network providing
  bandwidth
• Procure a leased communications line to one of
  the companys routers
• Procure hardware software to manage Internet
  communication
• Set up dial-in lines to connect users
• Maintain enough manpower to manage ISP traffic
  deal with users

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HOW TO CHOOSE AN ISP

• Bandwidth Size
• E.g. High-speed T1 T3 lines
• Connection Availability Performance
• Normal 5 10MB
• Virtual Hosting
• E-mail Aliases

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HOW TO CHOOSE AN ISP

• Stability Staying Power
• Local Access
• Customer Service Technical Support
• Reliability
• Price

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ISP NEEDS FOR ONLINE MARKETING

• Register Domain Name
• Capture Forward e-mail
• Host the Website
• Technical Managerial Support
• On-the-road Support

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WHAT IS A DOMAIN NAME?

• Unique Internet address
• Domain Name System (DNS) translates between IP
  address URL

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CYBER COMMANDMENTS OF WEBSITE DOMAIN NAMES

• Determine whether proposed domain name infringes
  any trademarks
• Determine whether proposed domain name dilutes
  any famous marks
• Obtain federal trademark registration of proposed
  domain name
• Register proposed domain name with InterNIC
• Get permission before linking to other websites
• Watch for expanded top-level domain names
  registries

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PITFALLS FOR USING ISP

• Overcharging
• Domain Name Status
• Backup
• Contractual Language

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Implementation and Maintenance
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IMPLEMENTATION STRATEGIES

• Proper testing readiness of website
• Reliability of technology
• Readiness of ISP to load website handle traffic
• Security of lines payment system
• Customer service staff training
• Readiness of fulfillment process with vendors
  warehouse
• Performance check of entire system before actual
  deployment
• Assignment of a Web team to monitor, maintain
  upgrade the system

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PROPER TESTING READINESS OF WEBSITE

• Response time to inquiries
• Stress testing
• Recovery testing
• Human factor testing
• Staging testing

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TEST PLAN

• Criteria for visitor testing
• Load website prepare website procedure
• Website system tests
• Procedure for making necessary corrections

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TEST PLAN

• Syntax Errors
• Violate rules of language in which website is
  written
• Logic Errors
• Deviations from a range of acceptability
• Website Testing vs. Total System Testing
• Visitor Acceptance Testing

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QUALITY ASSURANCE

• Development of controls to ensure a quality
  website
• Emphasized in every stage of website development
  life cycle

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QUALITY ASSURANCE

• Correctness
• Scalability
• Maintainability
• Reliability
• Optimum Performance
• Alpha Test vs. Beta Test

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SITE PERFORMANCE ISSUES

• Merchant Server
• Applications Server
• Payment Processor
• Back-end Databases

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DISASTER PLANNING RECOVERY

• Disaster Recovery Plan
• Contingency plan for resuming operations when a
  problem disrupts normal operations
• Identifies potential threats, prioritizes website
  other applications, and devises safeguard to
  minimize losses in the event of a disaster

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GOOD DISASTER RECOVERY PLANNING

• Assessing websites vulnerabilities via risk
  analysis
• Reducing / preventing technical operational
  risks to online environment
• Developing cost-effective solutions
• Ensuring alternative Internet access modes
• Providing disaster recovery procedures
• Training e-commerce staff in disaster recovery
  methods

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RECOVERY PLANNING

• Backup
• Redundancy
• Mutual aid with another organization
• Uninterruptible power supply
• In-house vs. Outsource

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DISASTER/RECOVERY PLAN

• Appoint a competent team of representatives (ie -
  Web designer, IT representatives, and customer
  service staff)
• Prepare planning
• Draft a disaster/recovery manual

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STAFF TRAINING

• E-learning
• Web-based training
• Mostly outsourced
• Less pressure on IT department
• Hard to monitor

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IMPLEMENTATION MANAGEMENT

• Project Management
• Estimating resource requirements
• Scheduling tasks events
• Providing for training and site preparation
• Selecting qualified staff supervising their
  work
• Monitoring projects program
• Documenting
• Periodic evaluating
• Contingency planning

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IMPLEMENTATION ISSUES

• Performance
• Personnel
• Integrating front-end commerce site with back-end
  fulfillment vendors
• Maintenance enhancements
• Post-implementation planning

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IMPLEMENTATION CONSIDERATIONS

• Ensure each staff knows his/her job
• Sell all participants on importance of working
  together as a team
• Plan ahead on how to solve predictable problems
• Establish a specific procedure for handling
  routine problems

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MAINTENANCE STRATEGIES

• Check for website operational errors, links
  contents
• Web designers use a syntax-checking program to
  catch errors before the website is fully
  operational
• Eliminate all dead links
• Check fax e-mail orders

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MAINTENANCE STRATEGIES (Contd)

• Process invoices for items that are readily
  available
• Use e-mails for communications with customers,
  vendors, and employees
• Upgrade or redesign website

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MAINTENANCE CONSIDERATIONS

• Make website attractive
• Minimize load times
• Text should be displayed quickly
• Verify ordering information
• Encourage customer feedback
• Maintain upgrade technology

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MAINTENANCE CONSIDERATIONS (Contd)

• Ensure a reliable invoicing system
• Ensure easy to maintain inventory system
• Monitor evaluate server reports
• Watch disk usage
• Bandwidth consumption

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MONITORING WEBSITE TRAFFIC

• Dates times of the hits
• Visitors login name
• Visitors IP address
• Visitors host
• Request
• Name of the host
• Cookies
• Number of pageviews