Anita Wilhelm, Kevin Li, Erick Herrarte

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The Camera Phone Game

• Anita Wilhelm, Kevin Li, Erick Herrarte

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Terminology - Zookes!

• Pictures and challenges
• Take a photo of legs

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Terminology - Zookes!

• Pictures and Challenges
• Walking dog

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Problem and Motivation

• Problem to Solve
• Image annotation too time consuming and
  cumbersome for one user
• Motivation
• Distribute work load among community to ease
  process and facilitate action
• Give incentive through game play

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Game play

• To complete Zooke challenges
• Create an active community of multimedia
  annotators
• Continuous play
• Play while waiting or in downtime via PC or
  phone
• Play while not playing on the phone by noticing
  things around
• Play while browsing others completed Zookes via
  PC

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Target Player Audience

• Ages 16 35
• Teenagers, Expendable income
• Hip, connected crowd with discretionary income
• Own camera phone/ pda
• Interested in content community
• Friendster, Tribe, Orkut, Blogging, Mo-blogging,
  IM, SMS, MMS Users

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PC Component Tasks

• Browse/ Search Zookes
• Browse last two weeks of Zookes
• Find Zookes with a lot of posts (meaning easy or
  popular)
• See the most popular Zookes
• View your friend Jims posts
• See Zookes posted on New Years Eve
• View how many posts your Zooke rated 5 received
• Social
• Read about who is in your group
• Start discussions about photos
• Find out who is the leading player (has the most
  points)