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ASB National Conference The Process of R

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ASB National Conference 19-10-2011 The Process of R&D Bernard Parker Bakels Research Pty Ltd. – PowerPoint PPT presentation

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Title: ASB National Conference The Process of R


1
ASB National Conference 19-10-2011 The Process
of RD
Bernard Parker Bakels Research Pty Ltd.
2
The Process of RD
  • Definition of RD
  • Why should we do RD?
  • What are the rewards from RD?
  • What are the critical steps in RD?
  • What resources are required for effective RD?
  • How do we go about implementation of an RD
    Process to suit our business?

3
The Process of RD
  • Definition of RD within a business
  • Core RD activities are experimental activities
  • based on principles of established science
  • principles of established science

OBSERVE EVALUATE
MAKE CONCLUSION
HYPOTHESIS ?
EXPERIMENTS
4
The Process of RD
  • Definition of RD within a business
  • RD is for the purpose of
  • acquiring new knowledge
  • creation of new or improved materials, products,
    devices, processes and services
  • RD is a planned activity
  • a thoughtful systematic process
  • documentation of steps
  • good records are kept

This definition of RD inspired by an EY
presentation on current Tax Concessions!
5
The Process of RD
  • Why should we do RD?

6
The Process of RD
  • Why should we do RD?

7
Insanity is doing the same thing, over and over
again, but expecting different results. Albert
Eisenstein
?
OR
8
The Process of RD
  • Why should we do RD?
  • To regain control of the profitability of our
    product mix
  • Raw materials , packaging , waste, energy
    Labour
  • MFG OH
  • Transport, Distribution, Sales Admin
  • Profit
  • To improve Profitability with a new
  • Product Mix
  • Customer Mix
  • Efficient process
  • New raw material sources
  • To show market leadership
  • Your Brand is different!
  • So you are the first to be asked!

9
The Process of RD
  • Why should we do RD?
  • To grow market share
  • At requests from customers
  • Usually at the expense of competitors
  • To take advantage of new technologies
  • Bring the technical advantage into our business
  • To comply or anticipate new legislation/market
    requirements
  • GMP/HACCPS/BRC other compliance
  • Social requirements
  • Eg Palm Oil, 3rd World Trade
  • Process improvements
  • Reduction energy costs
  • Reduction waste emissions

10
The Process of RD
  • Why should we do RD?
  • So we can change our destination!

11
The Process of RD
  • What are the rewards from RD?
  • What examples are there?gtgtgtgtRevenue
  • We (Bakels) surveyed 11 of our larger bakery
    ingredient companies in 2009
  • Isolated true RD Costs from other technical
    support
  • Counted staff project costs
  • Revenue from 12 months sales of new projects was
  • 5 X Spend on RD in 12 months
  • Revenue from past 24 months sales of new projects
    was
  • 12 X Spend on RD in 12 months
  • If we invested the RD cost at 6 in the bank
  • Bank interest earnt would be 1.2 of first
    years new project revenue. before tax!
  • OK so if we hold onto the RD spend but we go
    nowhere fast!
  • RD spend earnt 500 and was tax deductible!

12
The Process of RD
  • What are the rewards from RD in Australia?
  • What examples are there?gtgtgtgtCost Recovery
  • A new tax concession for eligible RD activities
  • Eligible Expenditure tax credit system from July
    2011
  • Salary OHeads, Contractor costs, direct costs
  • (travel, accommodation, consumables etc.)
  • It provides a 45 tax offset (biggies _at_40!)
  • for entities lt 20,000,000 turnover
  • Every 1 identified RD Spend
  • gives back 15 cents in the dollar.
  • Eligible RD expenditure knowledge growth to
    you, NPD, Baking trials, production scale up
    trials, project management etc.
  • 100,000 RD Expenditure becomes 15,000 after
    tax benefit
  • Typically a Tax Consultancy takes 15-20 of the
    benefit / ie 2,500neg. To lodge with AUSINDUSTRY
    ATO

This RD Tax concession information from an EY
presentation on current Tax Concessions!
13
The Process of RD
  • What are the rewards from RD?
  • The process of RD leads you to review and
    compare your existing practices
  • To want to improve on something indicates
  • you have measured/quantified current
  • you can still see a potential for the future
  • You plan these potential improvements into the
    business strategy
  • You have an eye to the future!

14
The Process of RD
  • What are the rewards from RD?
  • Reduced RD Cycle time as you do more projects
  • Risk evaluation better with project teachings
  • Less inconsequential projects started
  • Less resource wasted
  • Customers ask us for help with tomorrow
  • Our customers are part of a changing market
  • Our customers have changing needs
  • Properly directed RD puts us in lockstep with
    our customers

15
The Process of RD
  • What are the critical steps in RD?

Other Inputs Internal External
Food Needs Food Wants
The Project Brief If we were able to make an
XYZ loaf For sale to ??? Sector we would
increase our revenue by And our profit by

EXPERIMENTS Prototype Development
The Market
Use of Scientific method !
16
The Process of RD
  • What are the critical steps in RD?

This is the best thing we can do with our RD
Resources
The Project Brief If we were able to make an
XYZ loaf For sale to ??? Sector we would
increase our revenue by And our profit by

HYPOTHESIS ?
Use of Scientific method !
MAKE CONCLUSION
EXPERIMENTS Prototype Development
OBSERVE EVALUATE
Background Knowledge research NPD Plan, Bake
Tests, trial costings To develop a prototype XYZ
Loaf
17
The Process of RD
  • What are the critical steps in RD?

OBSERVE EVALUATE
Prototype is good Will it scale up in our process?
Use of Scientific method !
Large Scale EXPERIMENTS Bakery Trials
EXPERIMENTS Small scale experiments to develop
prototype
XYZ Loaf
XYZ BREAD PIC
Use of Scientific method !
Background Knowledge research NPD Plan, Bake
Tests, trial costings To develop a prototype
XYZ Loaf
Yes It Scales Up
18
The Process of RD
  • What are the critical steps in RD?

Launch XYZ Bread
What Activities need to be completed? To satisfy
the Project Brief To ensure all compliance To
enable proper Launch of the product To ensure
after launch support To ensure ongoing project
review
Large Scale EXPERIMENTS Bakery Trials
Yes It Scales Up
19
The Process of RD
  • What are the critical steps in RD?

Track the Launch Review/Modify Product if it
needs optimising Review the total Project /
SWOT Review the Process Implement
changes/teachings for future projects Ensure all
documentation project records up to date filed
MAKE CONCLUSION
Launch XYZ Bread
Was the project worthwhile? How can we do it
better next time around? Can we reduce the RD
Cycle time next time around?
20
The Process of RD
  • What resources are required for effective RD?
  • Commitment from the MD/CEO
  • To own the Project brief
  • to work the RD process across the buisness
  • to engineer the people
  • Facilitate teamwork!
  • to follow the process through
  • to market!
  • to evaluate cost/risk/reward
  • An allocation of time/resource to the project
  • Project Management Timelines
  • People RD Costs
  • Compatible with other goals in the buisness

21
The Process of RD
  • What resources are required for effective RD?
  • A basic system for RD
  • You can keep developing it with each project
  • RD steps/stages in the preceding slides
  • People with enough skills
  • Organised people
  • Able to keep records
  • its your IP! So dont loose it
  • Communicators Doers
  • Skilled Bakers
  • Food Technologists / engineers (larger companies)
  • As consultants for the project in smaller Cos.

22
The Process of RD
  • What resources are required for effective RD?
  • Adequate record Keeping
  • to track record the RD process
  • Its IP that the business has paid for!
  • to obtain the tax benefit

23
The Process of RD
  • How do we go about implementation of an RD
    Process to suit our business?
  • Follow the steps in the proceeding slides
  • What are the critical Steps in RD ?
  • The Project Brief
  • The Prototype development
  • The scaled up process
  • Preparation for Launch
  • Launch Follow up
  • Review
  • These steps coincident with requirements for
  • Tax Concession for Cost Recovery
  • A StageGate process

24
The Process of RD
  • How do we go about implementation of an RD
    Process to suit our business?
  • The Project Brief
  • A written (policy)document which fully describes
    the intention of the proposed works
  • Do we have the resources to do this work ?
  • Can we make it?
  • Can we sell it?
  • Will we make money out of it?
  • YES or NO to proceed
  • The Prototype development
  • Project management timelines in-place
  • Documentation Records Kept/ its your IP
  • Good Scientific Method to set out steps
  • Recipe Understanding
  • Process Understanding
  • Benchmarks / Controls!
  • Experimentation / trials etc.
  • Is the final prototype that of the Brief ?
  • Does the prototype satisfy all criteria?

25
The Process of RD
  • How do we go about implementation of an RD
    Process to suit our business?
  • Preparation for Launch
  • Project management timelines in-place
  • Who, What When!
  • Good Scientific Method to set out steps
  • Documentation Records Kept / its your IP
  • What Activities need to be completed?
  • To satisfy the Project Brief
  • To ensure all compliance
  • To enable proper Launch of the product
  • To ensure after launch support
  • To ensure ongoing project review
  • IF launched will product satisfy all criteria?
  • YES or NO to proceed with Launch

26
The Process of RD
  • How do we go about implementation of an RD
    Process to suit our business?
  • Launch Follow up
  • Project management timelines in-place
  • Good Scientific Method to set out steps
  • Documentation Records Kept What Activities need
    to be completed?
  • Track the Launch
  • Review/Modify Product if need be to optimise
  • Review the total Project / SWOT
  • Review the Process
  • Implement changes/teachings for future projects
  • Ensure final documentation project records up
    to date filed/ its your IP
  • Review
  • Was the project worthwhile?
  • Did the launched product satisfy all criteria?
  • Can we do it better next time around?
  • Can we reduce the RD Cycle time next time
    around?
  • Reward the RD Team if launch meets criteria

27
The Process of RD
  • How do we go about implementation of an RD
    Process to suit our business?
  • Tax Concession for Cost Recovery
  • If you kept adequate records of RD works costs
  • Obtain assistance for Tax Concession
  • A StageGate process
  • To the steps or stages detailed above we
    asked
  • YES or NO to proceed at each Gateway
  • In this way we managed journey to our new
    destination !
  • We minimised risk wasted effort

28
The Process of RD
  • Why should we do RD?
  • So we can change our destination!

29
The Process of RD
  • So using the process of RD !
  • We changed our destination!

30
Summary-----The Process of RD
  • Definition of RD
  • Why should we do RD?
  • What are the rewards from RD?
  • What are the critical steps in RD?
  • What resources are required for effective RD?
  • How do we go about implementation of an RD
    Process to suit our business?

31
Some Thoughts Research v Product Development
  • Research Projects are usually
  • Riskier
  • Cost More
  • Higher chance of failure
  • Longer in duration
  • harder to hold on course
  • short term views prevail
  • More challenging technically
  • New technology
  • More unknowns
  • More complicated
  • Involve more fundamental reviews of the business
  • Harder to deliver successfully in a business
  • Path to market not always clear
  • Even if the new technology is!

32
Some Thoughts Character/Personality for PD
  • Suitably qualified
  • by experience
  • Technically competent
  • motivation
  • enthusiasm overcomes many obstacles
  • energy to get the tasks done
  • belief persistence
  • able to work with minimum instruction
  • teamworker

33
Some Thoughts Researcher Vs P Developer!
  • Researcher has
  • Good PD Experience
  • Across several industries
  • Open enquiring intellect
  • Strong goal focus for the long term struggle
  • Self driven
  • The outcome is the motivation!
  • Superior communication
  • Superior teamwork awareness

34
Questions???? The Process of RD
Acknowledgements Bakels Colleagues Ernst
Young for current Tax Benefit Information
Bernard Parker Bakels Research Pty Ltd.
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