Hyundai Targets 18 to 24 Year Olds - Brand engagement

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Hyundai Targets 18 to 24 Year Olds -Brand
engagement

• Research showed that a large portion of the
  population were unaware of the Hyundai brand, and
  those that were aware tended to be older and
  associate the brand primarily with the models
  from the early 90s.
• So Hyundai decided to target a very different
  segment, new drivers in the 18 to 24 demographic.
  So mobile was a natural fit.
• The campaign was less focused on the actual sales
  activity, but rather it was mid-funnel. Its
  about getting people engaged with the brand.

Source MobiAD News
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Hyundai

• The campaign utilized many different formats.

Banner Ads on Sprint
A WAP site with product info
Wallpaper downloads.
Source MobiAD News
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Hyundai
And finally, a mySpace page dedicated to all
things Elantra and their customers.
A sponsored music download site.
Source MobiAD News