REAL WORLD TARGET PROFILE for V-WORLD EXPERIENCE (Ch.7)

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REAL WORLD TARGET PROFILE for
V-WORLD EXPERIENCE (Ch.7)
Demographic Psychographic
A Age 25 Female LA Income 50K Bartender B Age 75 Male FL Retired 1000 Homeless A Age 35 Male Denver, CO 150K CEO of Home Decorating Firm A (Golfer) Activities Sports/Golf Interests Achievement PGA Opinions Competitive Values Ambition ? Accomplishment B (Politician) Activities Social Events Interests Community (Chamber) Opinions Political Issues Values Intellectual ? Social Recog., Freedom Equality C (Actor) Activities Entertaining Interests Fashion, Media ? Achievement Opinions Self Elevating Values Imaginative, Capable ? Accomp. Social Recognition
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VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS
(Ch.7)
DEMOGRAPHICS V-BRANDS
A Age 25 Female LA Income 50K Bartender B Age 75 Male FL Retired 1000 Homeless C Age 35 Male Denver 150K CEO of Home Decorating Firm A ACTING OUT Talent Agency Acting School -- Online Campus -- At Universal Studios -- Financial Aid -- Flexible Schedule -- Famous Alumni B HURRICANE HIDEOUT -- Free Shelter -- Free WiFi Access for Info./Entertain. -- Work Training -- Health Insurance -- Food -- Transportation C MOTO-POD (iPod Motorola) -- Time Task Management Device -- Private Personalized Organizing -- Combines Work Home Activity Plans
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VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS
(Ch.7)
PSYCHOGRAPHICS V-BRANDS
A (Golfer) Activities Sports/Golf Interests Achievement PGA Opinions Competitive Values Ambition ? Accomplishment B (Politician) Activities Social Events Interests Community (Chamber) Opinions Political Issues Values Intellectual ? Social Recog., Freedom Equality C (Actor) Activities Entertaining Interests Fashion, Media ? Achievement Opinions Self Elevating Values Imaginative, Capable ? Accomp. Social Recognition A CUSTOM GOLF WEAR (sharpen your outer inner game) -- Distinctive Individualized Apparel -- Tailored Golf Skill Lessons -- Convenient Location at Course B UNDERCOVER RENTAL CAR (secret society code curriers) -- Masonic Symbolism Service -- Powerful Elite Networking -- Campaign Community Contacts -- High Security Navigation Planning -- High Tech Enhanced Vehicles C THE ISLAND DAY SPA -- Vacation Escape Experience -- Personal Relaxation Indulgence -- Social Enjoyment Events -- Cosmetic Beautification Amenities
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REAL WORLD V-WORLD PROFILE MOTIVATIONS - Will
(Ch.8)
MOTIVE Real World (V-Experience) V-World Brand (Toyota Prius)
Physical Urban non-driver who has to walk or take the bus for transportation Projecting feeling of physical ease from auto transportation
Security Urban resident fearful of owing a car in high crime area Driving and parking car in safe virtual housing development
Social-Emotional Social network is limited by place of residence Social network includes many different people in several states
Psychological Actualization Uses art and videos to find joy in places that cannot go Drives to places/scenes to find joy in a virtual eco-friendly car
Other (, Image, New, Pleasure, etc.)
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REAL WORLD VS. VIRTUAL-WORLD PROFILE CHANGE
MOTIVATION (Ch.8)
DEMO. GEO. PSYCHO.
Real World Profile Single White female 22 years old college student San Francisco Eco-friendly and active in social causes
V-World Change Motive Married White male 55 years old corporate oil executive Dallas, TX Power-player with access to private planes, many luxury cars, yachts, and extravagant lifestyle
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REALWORLD V-WORLD PROFILE KNOWLEDGE - ABILITY
(Ch.10)
Beliefs Feelings Attitudes
Real World Profile Young White female college student Life is about simple pleasures and building collective well being Connection to nature and the less fortunate Positive appeal of community service and natural artifacts
Virtual World Profile Mid-aged White male oil executive Life is about winning and accumulating material possessions Emotional connection to possessions of privilege Positive appeal of owning the best in any category of product