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Products Presenting a product When we think of products we usually think of tangible products: The products we can see or touch: computers on the desk or cars in the ... – PowerPoint PPT presentation

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Title: Products

  • Presenting a product

When we think of products we usually think of
tangible products
  • The products we can see or touch computers on
    the desk or cars in the showroom
  • We think of physical objects or things while
    products very frequently come in the form of
  • We also mention primary products like coal or
    agricultural goods

We must keep in mind that
  • Manufacturing forms only a small part of most
    advanced economies only 17 of the US economy,
    for example
  • However, some kind of manufacturing is present
    just-in-time ordering of components and total
    quality management

Just-in-time (JIT) is
  • A management philosophy that reduces
    manufacturing waste by producing the right part
    in the right place at the right time
  • In this control system no products are
    manufactured until they are needed
  • Just-in-time manufacturing coordinates demand and
    supply so that desired materials arrive just in
    time for use

The question is do economies need manufacturing
at all to survive?
  • Manufacturing as a physical process may not be
    necessary but most people still feel sorry when a
    traditional factory closes
  • There is something more real about work in a
    car factory than in a call centre (the call
    centre sells intangible products such as
    mortgages and more and more services are
    described in product terms)

Economies in different parts of the world are at
different stages of development
  • The difference is mainly in the way the products
    are bought and perceived
  • In newly industrialised countries (in Asia), more
    and more people are now able to afford consumer
    durables (washing machines...) for the first
    time. Companies that sell these products can make
    large amounts of money.

  • In the West, the market for televisions or
    washing machines is basically one of replacement
    (the products are not repaired but replaced).
  • In a situation like this, design, brand name and
    image become more important. Some luxury cars
    become more affordable, and manufacturers have to
    stay ahead of the game to avoid their brands
    being perceived as ordinary.

Consumerism is a modern force that manufacturers
have to take into account
  • It is an increased consumption of goods seen as
    economically beneficial
  • It is also a term used to describe the effects of
    identifying personal happiness with purchasing
    material possessions
  • There is some difference in the way people
    preceived the products in the past and the way we
    see them today the cars, televisions and washing
    machines of the 1950s had more style and they
    were made to last, but modern products are
    techically better now.

When a new product is developed it must be tested
  • Animals are very often used to test products
    which causes protests in some parts of the world
  • Some people volunteer for medicine testing which
    is not without consequences for their health (in
    return, they receive money)
  • Product testing represents an important and
    costly stage in its development

Medtronic of the US is the worlds biggest maker
of medical implants
  • The company specialises in implanted devices that
    manage heart disease and epilepsy and could start
    trials (testing) in humans
  • The implant is inserted under the skin by the
    chest and wired up to receive signals from the
  • If all goes well in the clinical trials, products
    could be in routine use later this decade

Do multinational companies help the world economy
by manufacturing in developing countries?
  • This is one of the key issues in the
    globalisation debate
  • Pro-globalisers say that this is a good way of
    getting poor countries onto the development
    ladder (after assembling multinationals
    products, countries with the right leadership
    will start manufacturing their own products)

  • Anti-globalisers say that multinationals take
    advantage of low wage costs and then move on
    somewhere else if they rise too high
  • The present trend is to move production to some
    Asian countries which offer the cheapest labour

Do companies spend too much on launching and
promoting new products?
  • Unfortunately, some products have high marketing
    and advertising costs which increase the real
    cost of goods
  • It is also true that competition depends on good
    communication and marketing, and this competition
    drives down the cost of products in the long run

Some new products are produced by one company and
put together by another
  • In this case it is important that the two
    companies communicate often enough
  • The best example is Shimano, the worlds biggest
    maker of bicycle components
  • Mr. Shimano himself often borrows a bike form the
    companys RD division to keep in touch with what
    researchers are up to
  • In this way he can test the part and evaluate it
    form the customers point of view

Launching a new product Kiwifruit
  • Zespri is risking millions of dollars on the
    launch of an entirely new product-the bald, gold
  • Nevertheless, the company must be careful to
    continue to promote the traditional hairy green
    variety which has big annual sales and it is New
    Zealands single most important fruit export

  • In Japan Zespri managers decided to emphasise
    some of the fruits qualities to make it more
    attractive to Asian tastes (sweeter)
  • The result it is selling very well (apart from
    different taste, the new kiwifruit is bigger)
  • The successful launch of the gold fruit is
    expected to increase profits in the long term

  • The Marketing Board has already signed contracts
    with the four largest kiwifruit co-operatives in
    Italy, and planting has begun
  • The area for planting is expected to grow
    steadily, eventually producing millions of trays.

Presenting a product
  • Useful language

Introducing the product Describing the
  • This is our new product.
  • Im going to tell you about our new product.
  • Let me tell you about its special features.
  • Its made of leather/wood/steel/aluminium.
  • It weighs just 2.3 kilos.
  • It comes in a wide range of colours.

Mentioning selling points Inviting questions
  • It has several special features.
  • A very useful feature is the energy-saving
  • Another advantage is its very small size.
  • Does anyone have any questions?
  • Would anyone like to ask a question?
  • Stating the products uses
  • Its ideal for travelling.
  • Its designed to be used with any type of

Comparison of adjectives
  • Past perfect

Comparison of adjectives
  • There are three degrees of comparison
  • positive comparative superlative
  • dark darker darkest
  • tall taller
  • useful more useful most useful

  • Short adjectives (one syllable) add er and est
    to the positive form bright, brighter, brightest
  • Long adjectives ( three and more s.) add more and
    most before the positive frightening, more
    frightening, most frightening / beautiful, more
    beautiful, most beautiful

  • Adjectives with two syllables can follow one or
    other of the above rules
  • Those ending in ful, -re take more and most
    (doubtful, obscure)
  • Those ending in er, -y, -ly take er, est
    (clever, pretty, silly)

The Past Perfect tense
  • Form
  • HAD past participle of the main verb
  • (had eaten, had entered, had bought)
  • Use
  • The past perfect tense is mainly used to
    describe an action which happened before another
    past action
  • After I had written the letter I went out to
    see Ann.

Complete with either the simple past or the past
perfect tense
  • When the old lady (return) to her flat she (see)
    at once that burglars (break) in during her
    absence, because the front door (be) open and
    everything in the flat (be) upside down. The
    burglars themselves (be) no longer there, but
    they probably only just (leave) because a
    cigarette was still burning on an ornamental