The importance of brand cues in intangible service industries By: Brady, M.K and Bourdeau, BL - PowerPoint PPT Presentation

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The importance of brand cues in intangible service industries By: Brady, M.K and Bourdeau, BL

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Price is a less important cue in the purchase decisions of mutual funds than for hotel accommodations and computers purchases. H2c. Advertising is a less important ... – PowerPoint PPT presentation

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