??????????? ???????? ?????? G?a t? SBC TV

1
??????????? ???????? ?????? G?a t? SBC TV

• ? Palmos Analysis e??a? µ???? t?? ESOMAR ?a? t??
  WAPOR ?a? ??e? ????µ?
• ??t???? 11 st? ??t??? ?p??e???se?? ?a? F?????
  ??µ?s??p?se?? t?? ?S?.

2
?a?t?t?ta ??e??a?
??t???a? SBC TV ?e???d?? 5 6 ?a???
2015 ?e????? ??e??a? ?a?e??ad??? ?e??µa
??f?f????, ??d?e? ???a??e?, ??? t?? 18 et??,
1.036 ??f?f???? µe a?a?????? ?ata??µ? st???
??µ??? t?? ???a? µe ß?s? t??? e??e??aµµ?????
st??? e????????? ?ata?????? ????d?? St??µat?p
???µ??? de??µat?????a µe a?a?????? ?ata??µ? st???
??µ??? t?? ???a?, ???ef?????? s??e?te??e?? µe
s?st?µa CATI Sta?µ?se?? ?? de??µa sta?µ?st??e
e? t?? ?st???? ?? p??? ta ap?te??sµata t??
??????? ??????? t?? ?a???a???? 2015 ??p???
sf??µa ????st? stat?st??? sf??µa 3,1 µe
d??st?µa eµp?st?s???? 95 ???t?µat?????? ??
e??t?se?? a?af????ta? st??? t?t???? t?? ??af?µ?t??
??????????? ???????? ?????? G?a t? SBC TV

• ? Palmos Analysis e??a? µ???? t?? ESOMAR ?a? t??
  WAPOR, ??e? ????µ? ??t???? 11 st? ?S? ?a? t??e?
  t??? ?a???e? de??t?????a? ??a t? d?e?a???? ?a?
  d?µ?s??p???s? e?e???? ?????? ???µ??.

3
?p??a???t?ta
35
61
19
77
4
?p??a???t?ta
S????? 32 58
?p?a 15 28
???pa??t? 46 10
5
?p??a???t?ta
?a ?p?????se? 35 12
?a µ?? ?p?????se? 50 84
6
?p??a???t?ta
?a ?p?????se? 35 12
?a µ?? ?p?????se? 40 77
7
?p??a???t?ta
?a ?p?????se? 26 9
?a µ?? ?p?????se? 62 88
8
?p??a???t?ta
9
?p??a???t?ta
???/ ?????? ??? 64 81
???/ ?????? ??? 27 14
10
?p??a???t?ta
?a??te?? 35 79
?e???te?? 34 9
11
?p??a???t?ta
12
?p??a???t?ta
13
?p??a???t?ta
??ß????s? S?????
Tet??? 45 73 19
??te ?et???/ ??te a???t??? 24 16 24
????t??? 26 6 51
??a ??µ???at?a S?????
Tet??? 13 4 33
??te ?et???/ ??te a???t??? 19 14 29
????t??? 61 76 28
14
?p??a???t?ta
15
?p??a???t?ta
16
?????p??????
17
????e?t???? ??????? - ????es? ??f??
19,4
18
S?spe???se?? ?eta????se??
56
0
12
3
5
????
0
1
1
0
?????/ ????? 4, ?e? ??? ap?fas?se? 10, ?e? ?a
??f?s? 5, ??/?? 4
19
S?spe???se?? ?eta????se??
77
1
2
2
1
2
1
????
0
0
?????/ ????? 2, ?e? ??? ap?fas?se? 6, ?e? ?a
??f?s? 2, ??/?? 4
20
S?spe???se?? ?eta????se??
50
0
18
8
0
6
0
????
0
0
?????/ ????? 2, ?e? ??? ap?fas?se? 12, ?e? ?a
??f?s? 0, ??/?? 5
21
??t?µ?s? ????????? ?p?????? ?d?e? µe ?ata??µ?
t?? a?ap?f?s?st?? µe ß?s? t? d???s? t??? ?a?
a?a???? ep? t?? e??????. H e?t?µ?s? a?t? de?
ap?te?e? p??ß?e?? ap?te??sµat?? µe????t????
????e?t???? ???????.
44,5 (170)
20,5 (55)
8,5 (23)
6,5 (18)
22
??t?µ?s? ????????? ?p?????? ?d?e? µe ?ata??µ?
t?? a?ap?f?s?st?? µe ß?s? t? d???s? t??? ?a?
a?a???? ep? t?? e??????. H e?t?µ?s? a?t? de?
ap?te?e? p??ß?e?? ap?te??sµat?? µe????t????
????e?t???? ???????.
5,0 (14)
4,0 (11)
3,5 (9)
7,5
????
23
?a??stas? ????? - ???????
? S????? 48 82
? ?? 18 3
24
??????????? ???????? ?????? G?a t? SBC TV

• ? Palmos Analysis e??a? µ???? t?? ESOMAR ?a? t??
  WAPOR ?a? ??e? ????µ?
• ??t???? 11 st? ??t??? ?p??e???se?? ?a? F?????
  ??µ?s??p?se?? t?? ?S?.