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Advertising%20CAMPAIGN

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Title: Advertising CAMPAIGN Author: Chicago Public Schools Last modified by: Chicago Public Schools Created Date: 10/3/2013 8:19:29 PM Document presentation format – PowerPoint PPT presentation

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Title: Advertising%20CAMPAIGN


1
Advertising CAMPAIGN
  • Due Friday, October 18th (HOSA?)

2
OBJECTIVE
  • Combine what you have learned about rhetorical
    fallacies and appeals by developing a thematic
    advertising campaign.

3
TASK
  • During this assignment you will complete the
    following
  • Invent a product that would help high school
    students academically
  • It can be entirely made up and unrealistic. The
    more imaginative the better.

4
TASK
  • During this assignment you will complete the
    following
  • Invent a product that would help high school
    students academically
  • For example A machine that completes your
    homework for you.

5
TASK
  • During this assignment you will complete the
    following
  • 2) Write a press release that
  • Provides financial information.
  • Describes the product(specs weight, size, how
    it works).
  • Connects and supports the theme.
  • Is written in a structure similar to the one we
    read with the iPhone 5C sample.

6
TASK
  • During this assignment you will complete the
    following
  • 3) Chose two of the following advertising mediums
    and make two different ads following the campaign
    theme.
  • Television commercial
  • Radio commercial
  • Print advertisement
  • Bus/billboard
  • Internet ad

7
TASK
  • 3) Chose two of the following advertising mediums
    and make two different ads following the campaign
    theme.
  • Television commercial
  • Radio
  • Print advertisement
  • Bus/billboard
  • Internet ad
  • Each of the ads needs to be directed to a
    different demographic. For example, one should be
    directed to the students and another could be
    marketed toward the parents, or teachers.
  • During this assignment you will complete the
    following

8
TASK
  • During this assignment you will complete the
    following
  • 4) Complete a rhetorical web for both ads that
    you create. The webs must/will have similarities
    because they fall under the same campaign (theme).

9
TASK
  • During this assignment you will complete the
    following
  • 5) A presentation in class of your campaign and
    your product.

10
THE RADIO AD
  • Must be 1 minute long, no more no less.
  • Include at least two different voices
  • Include music
  • Describe the product
  • Tell people where to get the product
  • Show evidence of the campaign theme
  • If you decide to present this in class it must be
    memorized
  • requirements

11
Radio sample
12
THE TV AD
  • Must be 30 seconds long, no more no less.
  • Include music
  • Describe the product
  • Show evidence of the campaign theme
  • requirements

13
Story Board Samples
14
Story Board Samples
15
Story Board Samples
16
Story Board Samples
17
The print AD
  • Must made on nice paper (binder paper will NOT be
    accepted)
  • Must be no bigger than 8inx10in
  • Be eye-catching and neat
  • Show evidence of the campaign theme
  • Have between 5-50 words on it
  • Have a hard backing
  • requirements

18
Board for print ad
19
The Billboard AD
  • Must be easy to read/process quickly
  • Must be no smaller than a regular poster board.
  • Be eye-catching and neat
  • Show evidence of the campaign theme
  • No more than 10 words
  • requirements

20
The internet AD
  • Must have 5 slides
  • Must only take 10 seconds total for all slides to
    be seen and processed
  • Must have sound for part or all of it
  • Must have images and words
  • Think of it as a scaled down GIF or pop-up ad
  • REQUIREMENTS

21
Pop-up ads
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