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Establishment%20and%20Management%20of%20a%20Technology%20Center

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Establishment and Management of a Technology Center A Case Study of The Center for Advanced Transportation Systems Simulation (CATSS) – PowerPoint PPT presentation

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Title: Establishment%20and%20Management%20of%20a%20Technology%20Center


1
Establishment and Management of a Technology
Center
  • A Case Study of
  • The Center for Advanced Transportation Systems
    Simulation (CATSS)

2
Center for Advanced Transportation
Systems Simulation
University of Central Florida
3
Center for Advanced Transportation Systems
Simulation (CATSS)
  • Established 1999 Civil Engineering Department
  • University of Central Florida Orlando, Florida
  • Mission
  • Deploy cost effective engineered systems to solve
    intermodal transportation problem.
  • Focus
  • Safety, technology and human performance,
    simulation
  • Clients Federal, State, Regional and Local
    Transportation Agencies and Professional Groups
  • Value Add
  • Validation of technologies and their integration
    into reliable system to meet customer
    requirements while providing students and faculty
    with a professionally enhancing experience.

4
Technology Center Case Study
  • I. What are you going to do? What is the need
    (market) you are addressing?
  • Theme (Center Focus)
  • Vision
  • Mission,
  • Objectives
  • Strategies

5
Technology Center Case Study
  • Theme (Focus)- should reflect a unique,
    competitive reason for your organization. It
    should articulate the core reason for your
    organizations being selected to perform
    specific work/tasks/research.

6
Technology Center Case Study
  • The theme (focus) of CATSS is to
  • apply advanced research,
  • particularly in Human Centered Transportation
    Simulation and Intelligent Transportation Systems
    (ITS),
  • develop technology systems which strengthen the
    planning, design, operation, management, and
    safety of our Nations intermodal transportation
    systems.
  • The fundamental rationale for selecting this
    theme is there is a need to understand the
    effect of the man-machine interface and what is
    the appropriate balance between the human and
    technology

7
Technology Center Case Study
  • Vision- statement should be a broad statement of
    the strategic objectives of the organization and
    should form the basis for the strategic plan

8
Technology Center Case Study
  • The Vision of CATSS is to create a nationally
    recognized center
  • where advanced research and technology
    applications are developed and disseminated,
  • particularly in Human Centered Transportation
    Simulation and Intelligent Transportation Systems
    (ITS)
  • identified as a national resource for intermodal
    transportation practitioners and decision-makers
    addressing the safe, efficient movement of people
    and goods.

9
Technology Center Case Study
  • Mission statement more clearly defines the
    functionality of the organization
  • CATSS will significantly advance the
    state-of-the-art in intermodal transportation
    research, technology applications and through
    education expand the workforce of transportation
    professionals.

10
Technology Center Case Study
  • Objective-serves as a focus for a course of
    action.
  • CATSS Objectives are
  • Research Basic and applied research
  • Education An education program relating to
    intermodal transportation
  • Technology Transfer An ongoing program of
    technology transfer that makes transportation
    research results available to potential users
  • Financial Sustainability management and
    operating practices leading to the sustainability
    of the Center

11
Technology Center Case Study
  • Strategies are the programs and related
    activities the center will implement to achieve
    its Objectives.
  • The strategies that CATSS will use to achieve our
    objectives include the following focus areas
  • Advanced Intelligent Transportation
    Communications (AITC)
  • Bridge Health Monitoring
  • Transportation Safety
  • Driving Simulation
  • Research in Advanced Performance Technology and
    Workforce Readiness (RAPTAW)

12
Technology Center Case Study
  • II. Who are your customers and what do they want?
  • CATSS will support US DOT, State DOT,
    Transportation Professional Organizations (TRB,
    etc) and local/regional intermodal strategic
    goals and research priorities Safety, Secure,
    Efficient ,Mobility, and Workforce.
  • CATSS Strategies road-mapped to customer
    goals/needs Published studies, Annual Reports

13
Technology Center Case Study
  • Road-map samples
  • Functional Area Safety-ATIS
  • CATSS Dr.Aty
  • FHWA Wayne Berman
  • Managing Demand Through Travel Information
    Services
  • http//ops.fhwa.dot.gov/tdm/index.htm

14
Technology Center Case Study
  • Road-map samples
  • Functional Area Workforce
  • CATSS Prof.Tarr
  • FDOT Col. David Dees, Motor Carrier Compliance
    (CVO)
  • Training for CV Safety Inspectors

15
Technology Center Case Study
  • Road-map samples
  • Functional Area ITS
  • CATSS Dr. Oloufa
  • FTA Albert Hynes
  • Improve on board bus and rail security
  • http//www.fta.dot.gov/documents/FTA_Strategic_Res
    earch_Plan_Final.doc

16
Technology Center Case Study
  • III. Why are you going to do it?
  • Essentially a SWOT Analysis (Strengths,
    Weaknesses, Opportunities and Threats)

17
Technology Center Case Study
  • IV. What is your competitive advantage in the
    market?
  • CATSS Competitive Advantage
  • Hosted 7 major conferences in transportation and
    annually sponsor a workshop on traffic signal
    timings.
  • 75 partnership projects with industry/government
    agencies.
  • Graduated 14 Ph.D.s in Transportation.
  • Graduated 53 Masters in Transportation.
  • Published over 67 articles in referred journals.
  • 120 funded projects.
  • CATSS has one of the few university-based, multi
    functional, multi cab, motion based ground
    transportation simulator in the country.
  • Interdisciplinary transportation projects

18
Technology Center Case Study
  • V. Who Are the competitors?
  • Professional Transportation Associations.
  • Other for profit and non profit transportation
    agencies.

19
Technology Center Case Study
  • VI. How will you achieve the vision of the
    enterprise? Organizational Physical
    Partnerships-Contract/Grant

20
CATSS Organizational Chart
21
Technology Center Case Study
  • Resources contd-
  • Programs-Experts
  • Physical Resources
  • Labs, Simulators, Technology Infrastructure,
    region recognized as a center for simulation
    applications in the entertainment, medical,
    space, and defense sectors and compliments
    CATSS activities in transportation.
  • Partnering with the Institute for Simulation and
    Training
  • Creating A Strong Advisory Board/Partnerships

22
CATSS Facility
  • High Bay Area
  • Three Stories High
  • Hexagonal room
  • Ten - Ton Crane
  • Storage Space for Dismounted Cabs

23
Center for Advanced Transportation Systems
Simulation (CATSS)Project-Financial Partnerships
  • American Trucking Association /FTA
  • University of Massachusetts
  • Georgia Institute of Technology
  • MetroPlan Orlando
  • Florida National Guard
  • FHWA
  • City of Kissimmee/Osceola County
  • Embry Riddle Aeronautical Univ.
  • City of Winter Park
  • Seminole County
  • Florida Highway Patrol
  • Volusia County
  • South Carolina State Univ.
  • ATT
  • Port of Jacksonville
  • Greater Orlando Aviation Authority (OIA)
  • FMCSA
  • Cardinal Industries

24
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25
Technology Center Case Study
  • VII. How are we going to sustain the enterprise?
    Financial Business Model
  • How much revenue do you need to operate the
    center? Direct Costs-Indirect Costs
  • How do you generate revenue? Grants, Contracts,
    Subsidies, Gifts, Conferences?
  • How do you allocate expenses?

26
Technology Center Case Study
  • Project Scenario
  • Define Problem, Customer Requirements and
    Funding- Direct and Indirect
  • Identify Expertise
  • Project Management Approach
  • Test and Validate Design
  • Deploy and Field Test Design
  • Project completion and Acceptance

27
Technology Center Case Study
  • Name of Project Portable visibility warning
    system for the safety and efficiency of highways
  • Senior Investigator
  • Dr. Mohamed Abdel-Aty
  • Amount250,000
  • Scope Develop and test a portable visibility
    warming system for highway speed control
  • Funding Agency FDOT/CATSS

28
System Components
29
Technology Center Case Study
  • Name of Project Remotely Operated Compliance
    Station
  • Senior Investigator Dr. Amr Oloufa
  • Contract and Amount C07-2008375,000
  • Scope 12month contract to deliver a working
    prototype for port usage
  • Funding Agency FHWA/FDOT/CATSS

30
Remotely Operated Compliance Station
31
Technology Center Case Study
  • Name of Project Electronic Freight Theft
    Management System
  • Senior Investigator Patrick Kerr, RA
  • Contract and Amount C04-2007157,000
  • Scope 12 month contract to deliver a working
    prototype for internet distribution of cargo
    theft.
  • Funding Agency FDOT

32
Electronic Freight Theft Management System
33
Technology Center Case Study
  • VIII. How are we going to measure performance
    toward enterprise success?
  • Performance Indicators developed from your
    objectives
  • Financial- of Contracts of Proposals
    Overhead Accumulation Number of Prospects turned
    into Clients Forecasting Productivity,
  • Education- of Training Session
    Attempted/Completed Number of Papers Presented
    at Professional Conferences,
  • Research-Variety of Clients, Strength of Vertical
    Markets of Partnerships Established, of
    Faculty/SME Engaged
  • TechTransfer- of Products from Research adopted
    to practice, developed/marketed/licensed, of
    partners

34
Technology Center Case Study
  • IX. How are we going to communicate your
    benefits, advantages, features and success?
    Marketing 101
  • 70 papers at conferences, workshops or seminars.
  • CATSS sponsored conferences
  • Three (3) CATSS technologies that have been given
    wide exposure through technology demonstration
  • Electronic Freight Theft Management System
  • Virtual Weigh in Motion System for heavy truck
    dimensioning
  • Safety Officer Inspection Program for heavy truck
    compliance
  • Specialized engineering continuing education
  • Affiliations with professional engineering
    groups Florida Engineering Society and ITS
    Florida .
  • CATSS Website will continue to serve as a vital
    media of disseminating information about our
    accomplishments to the profession. With over a
    148,000 site requests, we are committed to
    updating, upgrading, and expanding our website
    capability.
  • CATSS annual report is distributed to some 5000
    transportation professionals throughout the local
    area, state and region.
  • Electronic Newsletter/Special Reports

35
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36
CATSS Web Sitehttp//www.catss.ucf.edu
37
Technology Center Case Study
  • X. What is your Exit or Transition Strategy?
  • Performance Measures
  • Changing Needs and Requirements
  • Partnerships
  • Program Visibility
  • Strategy Realignment/Diversification

38
Technology Center Case Study
  • Thank You for Your Time
  • Discussion
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