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Albergo diffuso. Developing tourism through innovation and tradition. The case of Albania

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The 1th International Conference for Graduate Research in Tourism, Hospitality and Leisure 1 October 2010 -Shkoder, Albania PEEPING TOURIST – PowerPoint PPT presentation

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Title: Albergo diffuso. Developing tourism through innovation and tradition. The case of Albania


1
Albergo diffuso.Developing tourism through
innovation and tradition. The case of Albania
P
The 1th International Conference for Graduate
Research in Tourism, Hospitality and Leisure 1
October 2010 -Shkoder, Albania
PEEPING TOURIST A CASE STUDY OF THE
UNIQUE STATE TOURIST AGENCY IN ALBANIA
ALBTURIST
BRUNILDA LI?AJ - Candidate PhD A. Moisiu
University - Durres, Albania ARMADA MOLLA -
MSs Chairwoman ADCT Association for
Development of Cultural Tourism, Tirana Albania

Brunilda Liçaj
Lecturer A.Moisiu University of Durrës
2
ABSTRACT
  • OBJECTIVES
  • To analyze the development of the Albanian
    tourism under State Agency called ALBTURIST
    (1956-1990)
  • To make present the role of Albturist promoting
    the Albanian tourism
  • To enlight the role of Albturist in surveillance
    of tourists
  • METHODOLOGY - Research and analysis
  • Resources
  • Original records from the Albanian State Archives
  • Articles published both in Albanian and foreign
    press of that period
  • Memories of former employees of this agency
  • KEYWORDS tourism, communism period, promotion,
    tourist survey, intelligence surveillance

3
TABLES OF CONTENTS
1. INTRODUCTION
2. THE ALBANIAN TOURISM DURING THE COMMUNIST ERA
3. THE STATE TOURISM ENTERPRISE ALBTURIST

4. PEEPING TOURIST
5. CONCLUSION
6. BIBLIOGRAPHY
4
INTRODUCTION KEY FACT-1
  • The tourism sector in Albania experienced a late
    development
  • The earliest investments through the beginning of
    20th century
  • 1928 King Zog speaks about the improvements that
    he wanted to do in order to attract tourists
  • 1933 founded The Tourism and Albanian
    automotive Club
  • 1939 The first Albanian Guide in Italian
    Language

First edition of Guida dellAlbania Touring
Club Italiano 1939
5
INTRODUCTION KEY FACT- 2
  • The touristic Albanian property layout consist
    off
  • 8 Historical centers,
  • 75 town,
  • 115 religion cults (Churches, Monasteries,
    Mosque, hundred bridges)etc

Source VLORA. K. A.(1979) La nuova Albania
6
GRAND HOTEL ELBASAN 30
7
ABANIAN TOURISTIC ASSETS INFRASTRUCTURE
Kulla e Sahatit Tirana Clock Tower
1822
Xhamia e Haxhi Ethem Beut' EThem Bey
Mosque 1794-1821 (building period)
The famous Kafja e Madhe The Grand Café Or Grand
Hotel SAVOIA Shkodra
Source Albanian States Archive
8
ALBANIAN TOURISM 1945-1990
The services have influence in the distribution
of prosperity, but they do not have influence
in GDP configuration
9
ALBANIAN TOURISM DURING THE COMMUNIST ERA
Table 1 The distribution of the balneary
center in national level
  • Communist ideology
  • Private property was totally abolished
  • Socialist property of two typically forms
  • the state property
  • the cooperatives

Years 1970 1975 1980 1987
Balneary center 6 6 6 6
Beds 405 640 700 640
Vacantioner 6.871 8.666 11.759 13.523
Source ISTAT Albania
10
THE TOURISTIC PRODUCTS DURING THE COMMUNIST
REGIME (1945-1990)
Massive tourism
The Tourism of Events
Albturist
The private Tourism
Tourism in holiday villages
Medical Tourism
Tourism in the government holidays centers
11
STATE TOURISM ENTREPRISE- ALBTURIST
  • ALBTURIST Founded 1956
  • Specific condition
  • Alliances between the socialist camp countries
  • KNER (Council of Mutual Emergency Aid) meeting
    held in 1956)
  • Albania should be the touristic destination
    for the KNER's countries

12
ALBTURIST ACTIVITIES
Main directions
13
ALBTURIST TOURISM HOTEL AND STATISTICS
  •  
  • ALBTURIST HOTEL
  • Hotel Vollga Durres ( 1938)
  • Hotel Dajti Tirane ( 1939-1943)
  • Capacity 98 luxury room
  • King Zog's summer residence
  • Hotel Adriatic (1958) 54 rooms (3 suites and 51
    double rooms)
  • Hotel Apollonia ((1961-1962)
  • Hotel Kruja (1961-1962)
  • Hotel Durresi (1961-1962)
  • Hotel Gjirokastra ( 1963)
  • Hotel Fieri (1965)
  • Hotel Vlora,

Table 2 The foreign tourists in Albania recorded
in several years Source ISTAT Albania  
Years Nr. of tourist Presents Over night Income ()
1956 280 3.612 12.09 23.000
1960 6065 85.516 14.01 409.000
1970 3.531 19.985 7.09 380.000
1980 3.748 39.491 10.05 1.475.000
14
FOREIGN VISITOR ORIGINE
The role of ALBTURIST change when it starts to
organize National Folk Festivals
Before 1961
Soviet Union
Czech
1961-1980
Comunist block
France

China
Austria
Italy, Sweden
15
AEROPORT ONLY ENTRANCE


Aircraft companies
E. Hoxha Chez nous le tourisme n'est pas une
industrie ni un moyen de corruption et de
vagabondage.
  • JAT
  • Malev
  • Interflug
  • Swiss Air (1968 )Tirana to Zurich
  • Lufthansa 1987
  • the man bearded travelers were shave off and
    cut the long hairs, while the female tourists
    dressed on miniscirts and long trausers
    ala-western style replaced with local dress
    produced in the country, before they cross the
    borders
  • Statistics
  • 1960-1990
  • The Albanian Tourism Statistics shown a law scale
    of tourism industry development which range to
    1.6 of the tourism industry developed in the
    Albanian neighbors Greece or Yugoslavia

Source The memories of a German journalist
Der Spiegel 30.06.1975
16
TOURISTIC PROPAGANDA OF ALBTURIST propaganda
BROCHURES
HOTEL ALBTURIST PROMOTIONS LEAFLETS
  • Albanie Pays de Tourism (Albturist 1958)
  • Guide d'Albanie (avec un petit Manuel de
    conversation) Albturist, 1958
  • Albanien. A Handbook for New vanner, vetgiriga
    Stockholm 1976
  • pocket-size Tourist guide book was published in
    the late 1960 (Albturist, 1969)
  • Even this....
  • Hall
  • described the role of Albturist
  • 'the tourist finds his/her role
  • becoming one of passive sponge'

Source Archiva of States
17
PEEPING TOURIST
18
TOURIST FACTS
  • Entry visa system in Albania was very tight
  • People from Israel, USA, and South Africa were
    not allowed
  • Visitors should follow the rules in terms of
    behavior and way of dressing
  • Not allowed for religious materials or other
    materials against the ideology of the state
  • Not allowed cameras and photographic equipments
  • Tourist group no more than 30 person, organised
    with bus
  • Tourism in Albania developed just after the Enver
    Hoxhas death (1985)

19
GUIDES AND MAGAZINES dedicated ALBANIA
Dutch Magazine International Times 1979
ALBANIE Emanuel ZAKHOS Petite Planète
20
TOURISTS REAMRKS
Albturist have shiny and new coaches for trucking
visitors around You feel embarrassingly flash
and it's like being in a fish tank being peered
at like human UFOs, even though you're wearing
your drabbest gear. You're not allowed to take
local buses or go off alone anywhere.
The hotels, mainly- Russian built, are huge with
vast ' dining halls with pillars, chandeliers,
drapes and marble floors
Source The memories of a German journalist
Der Spiegel 30.06.1975
21
INSTEAD OF RESORTS.... MUSHROOMS750.000
bunkers were build in Albanian
22
MEDIA AND ART in the FUNCTION OF PROPAGANDA
Albanian Filmic fragments show the state security
activities towards the foreign touris (Peeping
tourist) An extremely sophisticated
surveillance of the foreign visitors the
rhetoric of xenophobia of the Albanian state in
the name of safety of the host population and
foreign guest.
Albania was the 1st place in East Europe
statistics for the usage of the slogans along its
roads, whose traces are still alive and
inevitable
23
CONCLUSIONS
  • 1. The fewer interest of the Albanian Communist
    Government in development of the Albanian tourism
    was as the result of "isolation policy of the
    regime.
  • 2. The need for foreign currency as the result
    of trade import export led the government to
    give more attention to the Tourism industry as
    the only foreign currency resource.
  • 3. The Tourism role change in the late '80
  • 4. The final countdown begun as the tourists
    interest to Albania grow up immediately.
  • 5. Actually, The Albanian tourism has the
    helmsman status of the Albanian economy

24
The promise future of the Albanian Tourism
Albania easy to get in, hard to get out
25
REFERENCES
  • Albania Moving Along, But Slowly, Radio Free
    Europe/Radio Liberty,Report on Eastern Europe, 2,
    No. 1, January 5, 1990.
  • Anamali,S and Adhami,S.(1974Mosaiques de
    lAlbanie. Tirana8 Nentori.
  • Collombon, J.M (2001) Le tourism solidaire en
    zones rurales du sud de lAlbanie. Technical
    report.
  • Ducellier, A.(1981) La facada marittime de
    L'Albanie au Moyen Age.Insitute for Balkan
    StudiesThessaloniques
  • Economist (1977) Hoxha's happy land Economist
    263, 14 May 547
  • Economist (1978) Tales from Albania's beaches
    Economist 266, 4 March 50
  • Freedman, Robert Owen.(1970) Economic Warfare in
    the Communist Bloc A Study of Soviet Economic
    Pressure Against Yugoslavia, Albania, and
    Communist China. New York Praeger,
  • Hall, D.R. (1994) Albania and the Albanians,
    Pinter London
  • Hall, D.R. (1990) Stalinism and tourism a study
    of Albania and North Korea .Annals of Tourism
    Research 1, 3654
  • Hall, Dr. (1984) Foreign tourism under socialism
    the Albanian Stalinist model. Annals of Tourism
    Research 11
  • Jenkins,L.(1976) Albania the land of eagles. Port
    Talbot Guardian 13April.
  • Karin, T (2011). From trips to modernity to
    holidays in nostalgia tourism history in eastern
    and southeastern Europe.Tension of Europe/
    Inventing Europe Working paper WP_2011
  • Kaser, M. Albania under and after Enver Hoxha.
    Joint Economic United States Congress, 99th, 2d
    Session,1-21
  • Marmullaku, R.(1975) Albania and the Albanians
    Hamden, New York Archon Books
  • P. Sandstorm and O. Sjoberg (1991) Albanian
    economic performance Stagnation in the 1980.
    Soviet Studies, 43(5)931 947
  • Panarity.M.(1957) Albania The Rock Garden of
    Southeastern Europe and Other Essays. Boston
    Pan-Albanian Federation of America
  • Salmon, S.( 2006) Marketing socialism Inturist
    in the late 1950s and early 1960s in Gorsuch A E
    and Koenker D P Turizm the Russian and East
    European tourist under capitalism and socialism
    Cornell University Press, Ithaca NY 186204
  • Skendi, S (1956) Albania. New York Praeger.

26
Thank You!
Brunilda LICAJ
A.Moisiu University
Durrës brunildalicaj_at_uamd.edu.al
  • ARMADA MOLLA
  • ADCT
  • (Association for Development of Cultural Tourism)
  • adctinfo_at_gmail.com
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