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Chapter 2 Tourism Marketing Environment

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Title: Chapter 2 Tourism Marketing Environment Author: Windown XP Last modified by: Windown XP Created Date: 8/1/2013 11:48:59 AM Document presentation format – PowerPoint PPT presentation

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Title: Chapter 2 Tourism Marketing Environment


1
Chapter 2 Tourism Marketing Environment
2
Chapter 2 Tourism Marketing Environment
  • Topic
  • Environment
  • Marketing Environment
  • Macro Micro Environment
  • Marketing Environment Model
  • SWOT ANALISIS

3
Chapter 2 Tourism Marketing Environment
4
Chapter 2 Tourism Marketing Environment
5
Chapter 2 Tourism Marketing Environment
6
Tourism marketing environment
  • External Tourism marketing environment
  • macro micro
  • Internal Tourism marketing environment

7
External Tourism Marketing Environment
  • Macro
  • Demographic
  • Economic
  • Politic/ law
  • Technology
  • Culture ,norm, fashion
  • Natural resource
  • War
  • Epidemic
  • Etc
  • Micro
  • Intermediaries
  • Customer/tourist
  • Competitor
  • Suppliers tourism business

8
External Tourism marketing environment
  • Macro
  • Demographic
  • Population
  • birth rate
  • age sex or gender
  • occupation

9
External Tourism Marketing Environment
  • Macro
  • economic
  • fuel price
  • currency
  • interest
  • growth rate gdp
  • tourism
  • labor information

10
????????????????????????????????????? ????????????
????() ??????????? 2 ??????? 2556 Bank of
thailand
  • Deposit Interest
  • ????????? 0.750
  • ????? 3 ????? 1.625 - 2.00
  • ????? 24 ????? 2.625
  • Loan interest
  • ???? 7.00
  • ?????? 16.00
  • ?????? 23.00
  • ?????????? 20.00

11
Labor info
  • 64.46 ??????
  • ????????? 39.41
  • ??????? 38.94
  • ?????/??? ????? 15.43/23.51
  • 300 bath
  • 25,128 bath

12
Gross domestic propensity
13
Gross domestic propensity/capital
14
Tourism Marketing Environment
  • Tourism thailand.org
  • marketing database
  • Tourism balance
  • International tourists
  • Outgoing Thai tourists
  • Number of hotel room
  • Tourism resouces

15
International Tourist Arrival to Thailand
2011 2012 2013 Jan - june
19,230,470 22,353,903 16.24 26,546,725

16
Tourism balance 2012
2012 tourism receipt Tourism expenditure Tourism balance
Grand total 983,528 137,861 846,066 29.34

17
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18
Tourism balance 2013
2013 tourism receipt Tourism expenditure Tourism balance
Grand total 1,207,145.82 146,410.70 1,060,735.12 25.37

19
External Tourism Marketing Environment
  • macro
  • politic
  • law
  • war
  • crime
  • Techno

20
External Tourism Marketing Environment
  • Micro
  • tourists customers

21
External Tourism Marketing Environment
  • Micro/competitor

22
External Tourism Marketing Environment
  • Micro
  • Suppliers

23
External Tourism Marketing Environment
  • micro

24
External Tourism Marketing Environment
  • micro/agent

25
External Tourism Marketing Environment
  • Micro / Online Agent

26
Internal Tourism Marketing Environment
  • Management resource
  • man money materials management
  • marketing management
  • marketing mix 7Ps

27
Hotel Marketing Department
  • Sale coordinator
  • Sale executive
  • Sale manager
  • Senior sale manager
  • Assistance director of sale
  • Director of sale
  • Director of sale n marketing
  • Asst director of marketing room, mice
  • Director of marketing
  • Director of marketing regional

28
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29
External Tourism Marketing Environment
  • Macro
  • Technology
  • digital life
  • digital marketing

30
External Tourism Marketing Environment
31
External Tourism Marketing Environment
32
digital marketing
33
Marketing Environment Model
34
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35
Swot analysis
36
Swot analysis
37
Swot analysis
38
Swot analyesis
39
Question
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