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Data Centre Global Benchmarking 2011 City Level (Simplified) Profile

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Title: Slide 1 Author: Robert Last modified by: napiej Created Date: 8/25/2010 11:15:34 AM Document presentation format: On-screen Show Company: TOSHIBA – PowerPoint PPT presentation

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Title: Data Centre Global Benchmarking 2011 City Level (Simplified) Profile


1
Data Centre Global Benchmarking 2011 City Level
(Simplified) Profile
2
Contents
Employee Type Profile Head count
Information Technology  
Computer Operator 2
Data Entry Clerk 2
Database Analyst 10
Engineering Technician 4
MIS Manager 1
Network Engineer 2
Senior Manager 1
Software Programmer 2
Systems Analyst 2
Systems Designer 1
Systems Manager 1
Technology Engineering Specialist 2
Weighting Model Overview Weight
Labour Availability and Quality 45
Presence of an Industrial Cluster 20
Infrastructure and Accessibility 20
General Business Environment 10
Living Environment 5
3
fDi Benchmark Matrix
The fDi Benchmark Matrix shows the trade off
between cost and quality across the 11 selected
locations for the Data centre (NEW) profile. The
average cost and quality score is 100 for the
selected locations.
Source fDi Intelligence, from the Financial
Times Ltd
4
fDi Benchmark Matrix
  • The matrix is based on the weighting and cost
    model for the Data centre (NEW) profile. The
    weighting model identifies the key location
    criteria for the project and the cost model shows
    the primary cost inputs for the operation. The
    cost and quality scores are calculated using real
    data on all the location requirements and cost
    inputs.
  • The results indicate the different location
    solutions for the investor as follows
  • London, NYC, Tokyo offer higher quality but at
    higher cost
  • Belfast, Dublin, Scotland and Oslo offer lower
    cost, but at lower quality
  • The Operating Cost value is in GBP - United
    Kingdom Pound

Location Qualitative Score Operating Cost Index Operating Cost Value
Belfast 47.8 48.8 1,811,951
Dublin 68.9 76.2 2,829,300
Dusseldorf 56.6 77.7 2,887,721
Helsinki 77.5 70.3 2,611,199
London 165.1 174.9 6,498,738
NYC 147.3 100.7 3,740,260
Oslo 73.3 87.2 3,237,846
Paris 114.0 109.6 4,070,423
Scotland 91.1 69.8 2,591,660
Zurich 72.5 127.1 4,723,081
Tokyo 186.1 157.8 5,861,638
Source fDi Intelligence, from the Financial
Times Ltd
5
Location Attractiveness Index
The location attractiveness index shows the
overall attractiveness of the 11 selected
locations for the Data centre (NEW) profile. The
ratio of quality to cost is 5050
Source fDi Intelligence, from the Financial
Times Ltd
6
Cost Quality Competitiveness
  • The cost quality competitiveness uses the results
    of the fDi Benchmark Matrix to show the value for
    money of each location option. The graph shows
    that
  • The top locations offering the highest quality
    for a given level of cost are NYC, Scotland and
    Tokyo
  • NYC, Tokyo and Paris offer an above average level
    of quality and good value for money as their
    relative quality is higher than their relative
    cost.

Source fDi Intelligence, from the Financial
Times Ltd
7
Cost Competitiveness
The annual operating cost calculation for Data
centre (NEW) is based on the following primary
input costs Labour Cost, Property and
Telecoms The average cost across the selected
locations for Data centre (NEW) is
GBP3714891 The greatest cost saving between the
selected locations is GBP4686788 per annum The
values in the chart below are in GBP - United
Kingdom Pound
Source fDi Intelligence, from the Financial
Times Ltd
8
Cost Competitiveness
  • The locations with the lowest operating costs
    are Belfast, Scotland and Helsinki
  • In terms of the individual cost factors, the
    locations with the lowest costs are
  • Labour Cost Scotland and London
  • Property Dusseldorf and Helsinki
  • Telecoms Zurich, Dublin and Oslo
  • The values in the table below are in GBP - United
    Kingdom Pound

Location Labour Cost Property Telecoms
Belfast 950,371 822,938 38,640
Dublin 1,513,098 1,299,791 16,409
Dusseldorf 1,939,354 922,617 25,749
Helsinki 1,568,083 981,807 61,307
London 1,424,800 5,035,297 38,640
NYC 2,039,453 1,662,166 38,640
Oslo 1,861,394 1,354,067 22,384
Paris 1,602,861 2,422,602 44,958
Scotland 986,654 1,566,365 38,640
Zurich 2,638,833 2,067,971 16,275
Tokyo 1,870,848 3,897,511 93,278
Source fDi Intelligence, from the Financial
Times Ltd
9
Quality Competitiveness
The quality competitiveness assessment is based
on the weight model for the Data centre (NEW)
profile which assseses each location across the
following location factors General Business
Environment, Labour Availability and Quality,
Presence of an Industrial Cluster, Infrastructure
and Accessibility and Living Environment. The
average score for the selected locations is
100. The locations with the highest quality
scores are Tokyo and London
Source fDi Intelligence, from the Financial
Times Ltd
10
Quality Competitiveness
  • In terms of the individual quality factors, the
    locations with the highest scores are
  • General Business Environment Zurich, Dublin and
    Helsinki
  • Labour Availability and Quality Tokyo, NYC and
    London
  • Presence of an Industrial Cluster Tokyo, London
    and Paris
  • Infrastructure and Accessibility London, Paris
    and NYC
  • Living Environment NYC, London and Scotland

Location General Business Environment Labour Availability and Quality Presence of an Industrial Cluster Infrastructure and Accessibility Living Environment
Belfast 8 18 6 11 5
Dublin 12 24 13 15 5
Dusseldorf 9 18 8 18 5
Helsinki 12 28 10 22 5
London 9 78 42 30 6
NYC 9 92 17 24 6
Oslo 9 26 14 20 5
Paris 10 42 29 28 5
Scotland 8 51 11 15 5
Zurich 14 18 18 19 5
Tokyo 10 101 53 18 4
Source fDi Intelligence, from the Financial
Times Ltd
11
General Business Environment
The quality competitiveness breakdown for General
Business Environment for the Data centre (NEW)
profile is shown below The locations with the
highest overall scores for General Business
Environment are Zurich, Dublin and Helsinki
Source fDi Intelligence, from the Financial
Times Ltd
12
General Business Environment
In terms of the individual quality criteria
within General Business Environment, the
locations with the highest scores are Economic
growth and stability Paris, Tokyo and NYC (NY)
Operating risk Zurcih, Helsinki and Dublin
Taxation and incentives Dublin, Zurich and
Scotland Access to finance Helsinki, Oslo and
Zurich Regulatory environment Dublin, Oslo and
Helsinki
Location Economic growth and stability Operating risk Taxation and incentives Access to finance Regulatory environment
Belfast 0.14 2.45 1.06 0.45 4.21
Dublin 0.21 5.55 1.44 0.36 4.66
Dusseldorf 0.25 3.86 0.78 0.46 3.32
Helsinki 0.15 6.17 0.80 0.64 4.29
London 0.65 2.45 1.06 0.45 4.21
NYC 1.33 2.16 1.03 0.54 3.71
Oslo 0.22 2.89 0.95 0.62 4.51
Paris 0.76 4.07 0.56 0.49 4.08
Scotland 0.24 2.45 1.09 0.45 4.21
Zurich 0.17 7.74 1.40 0.54 3.69
Tokyo 1.36 4.21 0.83 0.49 3.11
Source fDi Intelligence, from the Financial
Times Ltd
13
Labour Availability and Quality
The quality competitiveness breakdown for Labour
Availability and Quality for the Data centre
(NEW) profile is shown below The locations with
the highest overall scores for Labour
Availability and Quality are Tokyo, London and
NYC (NY)
Source fDi Intelligence, from the Financial
Times Ltd
14
Labour Availability and Quality
In terms of the individual quality criteria
within Labour Availability and Quality, the
locations with the highest scores are Overall
size of labour market London, Tokyo and NYC
Tightness and competition for labour Dublin,
London and NYC Experienced industry-specific
staff Tokyo, London and NYC Non-experienced
staff NYC Helsinki and Paris Flexibility of
labour regulations Tokyo, Zurich and London
Location Overall size of labour market Tightness and competition for labour Experienced industry-specific staff Non-experienced staff Flexibility of labour regulations
Belfast 0.56 2.02 1.50 11.06 2.88
Dublin 0.93 3.31 5.18 11.83 2.45
Dusseldorf 1.02 2.63 3.37 9.16 1.37
Helsinki 0.97 2.20 4.99 18.03 1.63
London 10.07 2.75 48.92 13.65 2.88
NYC 17.55 2.99 51.50 18.53 1.38
Oslo 1.08 1.12 8.13 13.86 1.66
Paris 9.00 2.69 14.34 14.80 1.40
Scotland 3.88 2.45 29.09 13.13 2.88
Zurich 0.79 1.21 2.30 10.17 3.04
Tokyo 28.41 1.39 53.44 14.28 3.19
Source fDi Intelligence, from the Financial
Times Ltd
15
Presence of an Industrial Cluster
The quality competitiveness breakdown for
Presence of an Industrial Cluster for the Data
centre (NEW) profile is shown below The locations
with the highest overall scores for Presence of
an Industrial Cluster are Tokyo, Paris and London
Source fDi Intelligence, from the Financial
Times Ltd
16
Presence of an Industrial Cluster
In terms of the individual quality criteria
within Presence of an Industrial Cluster, the
locations with the highest scores are Size of
industry Tokyo, Paris and London Track record
London, Tokyo and Paris Research and
Development Capabilities Tokyo, NYC and
Helsinki Proximity to consumersNYC, Tokyo and
Dusseldorf Export competitiveness NYC,
Helsinki and Dublin Industry Specialisation
Zurich, Oslo and Paris
Location Size of industry Track record R D Capabilities Proximity to consumers Export competitiveness Industry Specialisation
Belfast 0.35 1.73 0.24 0.92 0.93 1.72
Dublin 2.66 5.01 0.31 0.24 1.20 3.16
Dusseldorf 1.29 1.17 0.32 1.11 1.12 2.64
Helsinki 2.13 0.58 1.28 0.27 1.23 4.60
London 16.89 19.63 0.52 0.92 0.93 2.73
NYC 5.39 4.08 1.88 3.69 1.26 0.83
Oslo 5.03 0.85 0.35 0.27 0.73 6.87
Paris 10.07 11.24 0.82 0.78 0.80 5.71
Scotland 5.31 2.21 0.37 0.92 0.93 1.29
Zurich 3.18 2.95 0.90 0.40 0.74 9.53
Tokyo 35.68 5.56 4.01 1.46 1.12 4.92
Source fDi Intelligence, from the Financial
Times Ltd
17
Infrastructure and Accessibility
The quality competitiveness breakdown for
Infrastructure and Accessibility for the Data
centre (NEW) profile is shown below The locations
with the highest overall scores for
Infrastructure and Accessibility are London, NYC
and Paris
Source fDi Intelligence, from the Financial
Times Ltd
18
Infrastructure and Accessibility
In terms of the individual quality criteria
within Infrastructure and Accessibility, the
locations with the highest scores are Access
to major overseas markets London, Dusseldorf and
Paris Quality of local infrastructure Tokyo,
Paris and NYC (NY) Quality of utilities Tokyo,
Dusseldorf and Helsinki Quality of ICT
infrastructure Helsinki, Oslo and London
Location Access to major overseas markets Quality of local infrastructure Quality of utilities Quality of ICT infrastructure
Belfast 2.31 0.86 4.55 3.02
Dublin 6.35 0.56 4.14 4.40
Dusseldorf 7.89 1.09 5.69 3.37
Helsinki 4.24 0.70 6.48 10.64
London 14.99 0.86 4.55 10.08
NYC 7.10 1.92 4.71 9.83
Oslo 4.33 0.53 4.53 10.19
Paris 11.87 1.19 5.15 9.48
Scotland 5.07 0.86 4.55 4.54
Zurich 7.34 0.83 4.86 5.89
Tokyo 5.49 1.61 5.80 5.57
Source fDi Intelligence, from the Financial
Times Ltd
19
Living Environment
The quality competitiveness breakdown for Living
Environment for the Data centre (NEW) profile is
shown below The locations with the highest
overall scores for Living Environment are London,
Helsinki and NYC
Source fDi Intelligence, from the Financial
Times Ltd
20
Living Environment
In terms of the individual quality criteria
within Living Environment, the locations with the
highest scores are Cost of living Scotland
and Helsinki Attractiveness for international
staff London, NYC and Zurich
Location Cost of living Attractiveness for international staff
Belfast 3.28 1.52
Dublin 2.78 2.17
Dusseldorf 2.66 2.01
Helsinki 2.89 2.55
London 1.88 4.02
NYC 2.38 3.53
Oslo 2.28 2.26
Paris 2.16 2.51
Scotland 3.28 1.86
Zurich 2.23 2.59
Tokyo 1.67 2.47
Source fDi Intelligence, from the Financial
Times Ltd
21
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