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Maui County Cooperative Extension Planning for the 21st Century

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Title: Maui County Cooperative Extension Planning for the 21st Century


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Maui County Cooperative Extension Planning for
the 21st Century
  • April 29, 2014

3
Cindy Reeves, PhD, MPHNational Program Leader
for Nutrition Health
  • creeves_at_nifa.usda.gov
  • Program focus is on promoting health, preventing
    disease and disability, eliminating disparities
    and improving quality of life and encompasses a
    broad array of issues including health safety,
    nutrition health education, health literacy,
    health in the environment, access to health care
    and preventive services, and community health
    planning.

4
Societal Challenges
  • Population
  • Food
  • Water
  • Environment
  • Climate Change
  • Energy
  • Health
  • Poverty
  • Population
  • Food
  • Water
  • Environment
  • Climate Change
  • Energy
  • Health
  • Poverty

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Maui County Population, 2010
  • Approximately 155,000
  • Ethnic distribution
  • White 35
  • Asian 26
  • Native Hawaiian/Pacific Islander 10
  • Two or more races 28
  • All others 1
  • Identify as Hispanic/Latino 10

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21st Century Food Agricultural System Challenges
  • Agricultural Competitiveness
  • Improve crop and animal agriculture enhance farm
    productivity and income policies supply chain
    storage transportation
  • Ecological Footprint
  • Water/land use, natural resource and
    environmental stewardship, greenhouse gas, global
    climate change, depleted soils
  • Bioeconomy
  • Replacements for petroleum-based products and
    enhance community economic well being
  • Health
  • Food safety, nutrition, obesity, type II
    diabetes, cardiovascular disease, dementia,
    cancer
  • Youth, Family, and Communities
  • Literacy, hunger, poverty, families/children,
    youth development, aging issues, jobs and
    economic security

10
Evaluation of Methods Used by Extension Agents,
1918
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Given all the ways people get their
informationWhat is the essential Public Value
of Maui County Cooperative Extension?
network of local, knowledgeable human resources
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Transformative Approach
  • A deliberate, integrated research and Extension
    program focused on an issue, which results in a
    positive change in behavior or practice in the
    target audience

14
Planning for Maui County A Transformative
Approach
  • ability to integrate across the broad
    excellence of disciplines in the agricultural,
    environmental and human sciences in order to
    find sustainable solutions to complex societal
    issues.
  • --University of California
    Cooperative Extension

15
Vision for Maui County Cooperative Extension
  • Responsiveness to stakeholders/critical issues
  • Integration of research and outreach
  • Promotion of teamwork and collaboration both
    within CTAHR and among partners
  • Effective and efficient use of resources
  • Strong administrative and managerial functions

16
Strategic Plan 2005-2010 Goal 1 Provide an
Excellent and Relevant Student-Centered Learning
Environment
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Goal 1. Provide an Excellent and Relevant
Student-Centered Learning EnvironmentPlanning
for Maui County
  • Equally applicable for Extension learners
  • Target programs to the needs/wants of the
    communities served
  • Expand offerings via technology
  • Incorporate evaluation and data collection into
    all outreach education
  • Communication and marketing of programs and
    successes

18
Strategic Plan 2005-2010 Goal 2 Diversify and
Strengthen the States Economy
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Goal 2. Diversify and Strengthen the States
Economy
  • Maui produces ¼ of the states Ag output between
    156 - 162 million
  • Sugar and Pineapple industries
  • Seed corn industry Monsanto Mycogen on Maui
    Molokai
  • Biofuels in future Hawaiian Commercial and Sugar
    Co and Maui Electric Co
  • Livestock operations Maui Cattle Company
  • Diversified ag in vegetables, flowers, fruits,
    landscape, turf and ornamental production

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Goal 2. Diversify and Strengthen the States
Economy Cooperative Extension
  • Strengthen integrated programs in sustainable
    agriculture
  • Provide technical support and training to
    businesses in CTAHR-related fields
  • Provide integrated research and extension
  • for businesses to increase employment,
    profitability and markets
  • Targeted at new products and services

21
Goal 2. Diversify and Strengthen the States
Economy Cooperative Extension
  • Program Area 1
  • Hawaiis Diversified Tropical Crop Systems for
    Sustainability and Competitiveness

22
Hawaiis Diversified Tropical Crop Systems for
Sustainability and CompetitivenessPlanning for
Maui County
  • Provide access to diagnostic and analytical
    services for soil testing, water analysis, plant
    tissue analyses, plant disease identification,
    insect pest identification, and feed and forage
    analysis
  • Conduct outreach programs to provide best
    management practices to grow and market existing
    and new crops
  • Provide access to training in identification and
    management of production costs and niche markets
  • Incorporate research-based technology that
    reduces losses due to pests, disease, and
    inefficient use of resources in production
    systems
  • Contribute to the development of sustainable ag
    programs

23
Goal 2. Diversify and Strengthen the States
Economy Cooperative Extension
  • Program Area 2
  • Sustainable Energy

24
Sustainable EnergyPlanning for Maui County
  • Determine optimal grass type substrate for
    ethanol production
  • Develop useful co-products of biofuel cultivation
    and processing such as animal feed and/or soil
    amendments for ag production
  • Develop energy efficient methods for production
    and processing of agricultural produce in Maui

25
Strategic Plan 2005-2010 Goal 3Protect and
Enhance the Environment and Hawaiis Resources
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Goal 3. Protect and Enhance the Environment and
Hawaiis Resources
  • Range and pasture production
  • Weed management
  • Vegetable and melon crops
  • Turf grass
  • Ornamental and flower production
  • Soil fertility and plant nutrition

27
Goal 3. Protect and Enhance the Environment and
Hawaiis Resources
  • Strengthen management of ag natural resources
    and impacts of human activities in ecosystems to
    mitigate environment waste management problems
  • Strengthen integrated research and extension
    initiatives to mitigate pests and invasive
    species
  • Research and outreach activities on water
    quality, forest and range resources, species
    diversity, detection, analysis, and remediation
    of toxic compounds

28
Goal 3. Protect and Enhance the Environment and
Hawaiis Resources
  • Program Area 1
  • Sustain, Protect, and Manage Hawaiis Natural
    Resources and Environment

29
Sustain, Protect and Manage Hawaiis Natural
Resources and EnvironmentPlanning for Maui
County
  • Develop best management practices for forests,
    watersheds and agroforestry ecosystems
  • Provide knowledge and technologies to improve the
    management of agricultural production to enhance
    the environment
  • Provide professional development opportunities
    for CTAHR faculty to improve capacity in natural
    resource management
  • Implement programs to provide pollution control
    information and environmental education to the
    community (e.g. schools, home gardeners)

30
Goal 3. Protect and Enhance the Environment and
Hawaiis Resources
  • Program Area 2
  • Invasive Species
  • Climate Change

31
Invasive Species Climate ChangePlanning for
Maui County
  • Participate in a statewide emergency response
    process to quickly identify, mitigate, and
    transfer info about new invasive pests
  • Provide outreach activities to educate
    stakeholders on biology, management techniques,
    and other information on targeted invasive
    species
  • Conduct pertinent research on the biology and
    control of invasive species, including impacts on
    ecosystems
  • Deliver programs directed at catchment systems
    and urban horticulture to mitigate or prevent
    negative effects of drought and climate change

32
Strategic Plan 2005-2010 Goal 4 Strengthen
Families and Communities
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  • More than half of the people reached by CTAHR
    extension programs are served in
  • non-agriculture activities
  • the human resources half of our college name.
  • --Dr. Maria Gallo, Op Ed, Honolulu Star
    Advertiser, May 13, 2014

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Goal 4. Strengthen Families and Communities
  • Nutrition education related to childhood obesity,
    healthy eating, and food safety
  • Master Gardener program volunteers
  • 4-H Youth Development
  • Intergenerational Programs
  • Emergency Preparedness

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Goal 4. Strengthen Families and Communities
  • Integrated research and extension on children and
    youth, families and growing needs of elderly
  • Conduct evaluation, provide information and tech
    assistance to enhance policies programs
  • Develop leadership and volunteer capacity
    facilitate partnerships networks
  • Increase urban horticultural programs, home and
    community gardens
  • Understand and communicate
  • The role of nutrition and lifestyles in health
    disease
  • Food safety concerns recommendations for health
  • Financial literacy and management of resources
  • Effective prevention of contaminant release and
    management of contaminants and chemicals

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Goal 4. Strengthen Families and Communities
  • Program Area 1
  • Youth, Family and Community Development

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Youth, Family and Community Development Planning
for Maui County
  • Conduct research on social needs and utilization
    of social services in Maui communities to guide
    both practice and policy decisions
  • Develop outreach programs to train and support
    caregivers for youth and the elderly
  • Conduct training in building effective
    collaborations and create opportunities to build
    new collaborations within the college and
    community
  • Develop and maintain outreach programs in family
    and community development, including financial
    skills, science literacy and leadership
    development
  • Provide adult development programs to volunteers
    for youth programs

44
Goal 4. Strengthen Families and Communities
  • Program Area 2
  • Health, Wellness and Food Security of Families
    and Communities

45
Health, Wellness and Food Security of Families
and CommunitiesPlanning for Maui County
  • Develop initiatives to improve diet and nutrition
    in Mauis multiethnic population, addressing
    diabetes, iron deficiency, weight mgmt and others
  • Conduct outreach programs for stakeholders to
    enable them to make educated decisions to improve
    their health, wellness and quality of life.
  • Deliver education programs aimed at increasing
    local food production by households and
    commercial producers
  • Promote locally grown commodities to minimize
    mainland and internl imports with a focus on
    local produce of high nutritional value
  • Participate, at the state level, in research,
    training and extension regarding detection,
    analysis, diagnosis, management, and assessments
    of the risk and impact of threats to Hawaiis
    food supply and biological and chemical threats

46
Health, Wellness and Food Security of Families
and CommunitiesPlanning for Maui County
  • Provide leadership in family and community
    safety, disease-exposure prevention, food
    security and safety
  • Participate in research and extension to identify
    and mitigate the physical, social, and/or
    cultural barriers to food security, improved
    nutrition and physical well-being of youth and
    adults
  • Develop and promote socially and culturally
    appropriate activity and diet-based interventions
    to reduce obesity rates
  • Promote food safety by participating in research
    and extension programming in good agricultural
    practices and/or food preparation practices to
    prevent biological and/or chemical contamination
    of food

47
21st Century Food Agricultural System Challenges
  • Agricultural Competitiveness
  • Improve crop and animal agriculture enhance farm
    productivity and income policies supply chain
    storage transportation
  • Ecological Footprint
  • Water/land use, natural resource and
    environmental stewardship, greenhouse gas, global
    climate change, depleted soils
  • Bioeconomy
  • Replacements for petroleum-based products and
    enhance community economic well being
  • Health
  • Food safety, nutrition, obesity, type II
    diabetes, cardiovascular disease, dementia,
    cancer
  • Youth, Family, and Communities
  • Literacy, hunger, poverty, families/children,
    youth development, aging issues, jobs and
    economic security

48
Outreach Advocacy Revenue
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Impact of Federal Budget on Extension
FY 10 FY 14 Change FY15 Extension
budget appropriations 487M 469M -18M
469M FY 2015 Presidents Budget
proposal
50
Percent of Expenditures on Research Extension,
FY 2012
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Hawaii Expenditures on Extension Research FY
2012
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National Expenditures on Extension Research FY
2012
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Revenue Generation
  • Grant Support grant-writing skills development
    collaborations mentoring, internal
    pre-submission review NIFA review panels
  • Fee-based services plants seeds, analytical
    services, workshops, trainings, publications,
    certifications
  • Partnerships State or County Agencies, private
    nonprofits or for-profits

56
Molokai Extension Office
Molokai Applied Research Farm
Kahului Extension Office
Haleakala Agricultural Experiment Station
Kula Agriculture Park Site
Maui Agricultural Research Center
Maui County Research Extension Stations
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translating research
Local Access
All 50 states District of Columbia U.S.
territories
Transformational Education
part of Land-grant University System
URBAN
TRUSTED RESOURCE
Rural
civic engagement
train the trainer
national network
FOOD SAFETY
ONLINE
seminars
Leadership Development
water conservation
agriculture
ranching
ENVIRONMENT
ask-an-expert
ENERGY
HEALTHY PEOPLE
FORESTRY
HORTICULTURE
learning tools
Disaster preparedness
farming
nutrition
4-H youth development
Small Business
webinars
community economic vitality
FAMILY WELL-BEING
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Looking to improve lives for the next 100 years!
  • Maui County Cooperative Extension

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MEACA Program States
  • Alabama
  • Florida
  • Georgia
  • Kansas
  • Michigan
  • Missouri
  • North Carolina
  • Pennsylvania
  • Tennessee
  • Texas
  • West Virginia
  • Wisconsin

64
Role of Partner States
  • Facilitate education, outreach, and enrollment
    activities related to CES outreach within each
    state.
  • Conduct training events, including webinars for
    extension professionals statewide and provide
    them with ACA resources, materials and support.
  • Conduct on-going weekly evaluation reporting
    (transition to monthly in April)

65
Initial Timeline for Implementation, 2014
  • Jan 6 Training of staff from (12) sub-award
    states in DC with CMS NIFA
  • Jan 24 First weekly evaluation data due
  • Mar 31 Open Enrollment ended
  • TOTAL of (10) WEEKS OF INITIAL PROGRAM
    IMPLEMENTATION

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MEACA Program Initial Results
  • 38,500 consumers (including nearly 9,000 young
    adults) reached with direct education and
    outreach efforts
  • 44,500 consumers assisted with enrollment in
    health insurance or referred to CACs and
    Navigators
  • 2.6 million consumers were reached via indirect
    outreach efforts
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