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Graphic Design

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Graphic Design My Life as a Movie These tips from: Book - Posters - by George F. Horn (Davis Publications) Elements and Principles of Design Elements line color shape ... – PowerPoint PPT presentation

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Title: Graphic Design


1
Graphic Design
  • My Life as a Movie

These tips from Book - Posters - by George F.
Horn (Davis Publications)
2
Elements and Principles of Design
  • Elements
  • line
  • color
  • shape
  • space
  • Principles
  • balance
  • movement
  • unity
  • emphasis

3
The Characteristics of the Poster
  • a successful poster tells the story quickly
  • must be attention-getting
  • the poster must be convincing
  • a striking use of color is important
  • an effective poster reflects simplicity

4
Design Qualities BALANCE
  • Balance
  • formal balance is also referred to as symmetrical
    design.
  • informal balance presents a design with
    variations on either side of an imaginary central
    vertical axis.

5
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6
Design Qualities MOVEMENT
  • Movement
  • the systematic directing of the viewers eye from
    one part of the image to another in a way
    predetermined by the artist

7
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8
Design Qualities EMPHASIS
  • Emphasis
  • contrasting background shapes behind the
    illustration or lettering
  • strong contrasting colors and values
  • a generous use of white space or open space
  • contrasting styles, sizes and colors in the
    lettering
  • a large illustration

9
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10
Design Qualities UNITY
  • Unity
  • the design should hold together visually
  • through overlapping of the elements in the design
  • through the use of panels or a line
  • by the treatment of the background

11
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12
Design Qualities THEME
  • Theme
  • design a feeling for the product, service,
    event, or attitude.
  • a poster advertising perfume may be light,
    delicate, feminine, or decorative
  • a poster selling trucks or heavy industrial
    equipment should be strong, heavy masculine, with
    bold colors
  • a poster encouraging a winter vacation in the
    south should be bright, sun-shiny, happy, and
    carefree

13
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14
Color in the Poster
  • color attracts
  • color emphasizes
  • color looks good
  • color is symbolic
  • color identifies
  • color expresses feelings
  • color creates movement, unity 
  • color develops continuity and contrast.

15
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16
Lettering
  • Lettering should be
  • simple, legible, appropriate and attractive
  • there is no place in design for lettering that is
    overly tricky, confusing, or difficult to read
  • uniform

17
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18
Lettering EMPHASIS
  • There are a number of ways to emphasize your
    lettering
  • by making one word larger
  • by changing the value or the color of this word
  • by changing the style of lettering for this word
  • by lettering the word in CAPITALS
  • by underlining one word
  • by using italic letters

19
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20
Your Assignment
  • pretend that a movie has been filmed about your
    life
  • design a poster that will advertise it
  • include an original title for your movie, your
    name, and images that show your interests or that
    tell something about you
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