Culture and Health

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Culture and Health
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Triandis (1989)
Development and Accessibility of selves Private
v. collective selves
Individualism Collectivism
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Trafimow, Triandis, and Goto (1991)
Different cognition production Private cognition
v. Collective cognition
Individualism Collectivism
Attitude and Behaviors
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Cousins (1989)
Different formation of attitudes dispositional
traits v. dispositional traits and contextual
factors
Individualism Collectivism
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Cousins (1989)
Different formation of attitudes dispositional
traits v. dispositional traits and contextual
factors
Individualism Collectivism
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Markus Kitayama, 1991
Internal feelings are the basis of act
Independent selves
Internal feelings are less important
Interdependent selves
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Aaker, Maheswaran, 1997
High motivation-gt Attribute-related thoughts
1Motivation low v. high
Only when moti is high
Evaluation toward the produce
2Consensus cue neg v. pos
Consensus related thoughts
3Attribution information neg v. pos
Only when consensus and attribution information
are congruent
Heuristic processing maybe a dominant mode of
processing in collectivist cultures, (Just tell
that 80 people think its good