B2B

1
Chapter 8 ???????
???????????? ??? http//www.mgt.ncu.edu.tw/ckfar
n 2012/05
2
????

• ????????????????
• ?????????
• ???????????
• ???????????
• ?????????????
• ?????????????????
• ??????????????

3
???? (self-hosting)

• ???????????
• ????????????
• ??,????????
• ???????????
• ?????????
• ????(??????)

4
??????????????

• ??????? CSP
• commerce service provider
• ??????? (managed service provider, MSP)
• ??????? (application service provider, ASP)
• ????????????????????(???????????????????)
• ??????????????
• ?????? Scalability

5
???????

• ????(shared hosting)
• ?????????????,??????????
• ????(dedicated hosting)
• ??????????????,??????????????????
• ????(co-location)
• ???????????????,???????????????,????????????????

6
???????????

• ??????????????
• ????
• ??????
• ????(???)
• ??????????????,?????????????
• ??????

7
????

• HTML Hypertext Markup Language
• ??????????,??????
• SGML Standard Generalized ML
• ISO 88791986
• ???????????????,?????????????
• XML Extensible ML
• ?????
• HTML?XML?????SGMLXML??????SGML?????,?HTML?SGML???
  ??

8
HTML ? XML
9
??

• ??
• ?????????????
• ??
• ?????????
• ??????????
• ?????????
• ????????
• ????????
• ???????????????

10
???? Middleware

• ?????????,?????????????????????????????????
• ????????????????????,?????????????
• ???????????????????????,????????????,?????????????
  ?
• ???????? (interoperability)?

11
????????????????

• CSP???????????????
• ??????????????

12
??????????

• ??????
• ??????
• ??????
• ????????????????
• ??????????
• ??????(storefront template)
• ???????,???????
• ??????
• ??PC-Home ?????Yahoo ?????????????
• ???????????????

13
?????????????
14
?????????

• ??
• IBM WebSphere Commerce Enterprise
• Oracle E-Business Suite
• Broadvision ????????????
• ???????

15
??????????????