ECT 589: E-Commerce Management

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ECT 589 E-Commerce Management

• Strategic Planning for Emerging Technologies

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Strategic IT Planning

• Early adoption of emerging technologies for
  competitive advantages
• Manage emerging technologies
• Identify strategic opportunities that combine
  technology push with business pull.
• Prioritize options for major impacts
• Coordinate all related activities to build on
  successes and avoid redundancies.
• Educate staff to become skilled in the risk
  management with introducing new technologies.
• Carried out by Advanced technology group (ATGs)
• A group with the mission of performing strategic
  IT planning in support of a companys business
  goals. Global Healthcare Exchange (continue)
• Technology aggressiveness
• 30 Type A
• 60 Type B
• !0 Type C

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Who does strategic IT planning?
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Strategic IT Planning Process

• Define scope and align with the business.
• Scan and track technology opportunities.
• Rank and select the subset of technologies and
  initiatives.
• Evaluate technology initiatives and determine
  course of actions.
• Influence the organization for adoption through
  marketing, education, and networking.
• Transfer knowledge and responsibility for
  implementation.

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Focus and Scope Aligning with the Business

• Alignment is a two-way flow technologies vs.
  business
• Three approaches
• Top down strategic planning
• Bottom up business unit request
• Out of the box visioning and scenarios
• Different roles for ATG members

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Scan and Track Technologies

• Technology Scan
• Analyst companies, consultants, vendor
  presentations, government and university labs,
  trade press, conferences, networking
• Organize the discovery process by information
  sources, application areas, or technology areas
• Technology Profiles
• Name and definition of technology, business
  application, benefit to company, potential
  business champion, activity to be leveraged,
  competitors adoption, level of maturity, level
  of risks, approximate costs
• Emerging Technology Portfolio
• The set of technology profiles representing
  candidate IT and technology led initiatives the
  company has not yet adopted or fully exploited.

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Rank Make the Prioritization Explicit

• Select the subset of technologies, initiatives
  and project ideas that look most likely to bring
  significant benefit to the company.
• Balancing resources for
• Supporting business unit and management requests
• Identifying and driving forward strategic
  technologies ahead of business unit requests.
• Technology radar screen (maturity, disruption,
  and benefits)
• Technology scoreboards (benefits vs. cost risk
  factors
• Technology hype cycle timing the adoption
  opportunities

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Technology Radar Screen
Also consider Level of disruption
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Evaluate and Decision

• IT project planning components
• Detailed work breakdown, milestones, staffing,
  timeline, cost, deliverables, evaluation goals
  and criteria
• Focus on specific application of the technology.
  Identify a business champion
• Risk factors, and ROI
• Technology process failure, disruption of
  architecture or processes, lack of management
  support, nonadoption or resistance by users,
  benefits not achieved, lack of maintainability,
  rate of obsolescence, lock in risks, regulatory
  environment, social acceptance and new business
  models
• Prototypes
• Pilots

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Prototypes and Pilots

• Prototypes
• A risk reduction tool to investigate areas of
  high technical uncertainty also a marketing tool
  to increase internal awareness of a technologys
  potential.
• Pilots
• For investigating the impact of the technology in
  the operational environment and to evaluate the
  usability and effectiveness of the pilot system
  with a small number of users, prior to a wider
  introduction.
• Making the decision
• Proceed Revisit the evaluation, wait till
  technology matures further remove the technology
  from the portfolio

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Evangelize Marketing, education, and networking

• Marketing Making others aware of the role and
  capabilities of the ATG (as a resource) and
  selling the value of specific technology and
  application opportunities (showcase the
  technology in a business context).
• Networking
• Education
• evangelism
• Overcoming organizational resistance
• Create a sense of ownership
• Seed the technology among interested users
• Create a separate center of excellence.
• Mandate adoption among relevant classes of users.

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Technology Transfer

• Transferring knowledge through people
• Bringing in staff
• Sending out staff temporarily
• Sending out staff permanently
• Rotating staff
• Transferring across the business
• Consulting to operational development

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Starting and Managing an ATG

• Mission to exploit emerging technologies to
  develop and maintain the companys competitive
  position
• Reporting and governance
• Relationship with architecture group
• Funding the ATG
• About 2 of IT spending

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Emerging Technology Budget as a Percentage of
Revenue and IT Budget, by Company Size
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Focus and Activities of ATG Style