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DIGITAL BILLBOARDS and

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Title: Slide 1 Author: dskilbor Last modified by: dskilbor Created Date: 8/18/2011 1:43:50 PM Document presentation format: On-screen Show (4:3) Company – PowerPoint PPT presentation

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Title: DIGITAL BILLBOARDS and


1
DIGITAL BILLBOARDS and STATIC BILLBOARD REDUCTION
Development Review Commission June 6, 2012
2
REQUEST A private request by Clear Channel
Outdoor, Inc. to amend the Land Development
Regulations, City Code Chapter 16, regarding
off-premise signage (billboards), and a proposed
agreement between Clear Channel Outdoor, Inc. and
the city of St. Petersburg to permanently remove
80 static billboard faces and replace six (6)
remaining static billboard faces with digital
billboard faces.
PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
3
Order of Presentation I. LDR Code
Amendments II. Removal and Replacement
Agreements a. Clear Channel proposal III. Comp
rehensive Plan Guidance IV. Public
Input V. Recommendation VI. Adoption Schedule
PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
4
  • I. Proposed LDR Code Amendments
  • INTRODUCTION
  • 1. Modification to the existing off-premise sign
    regulations
  • Define digital billboard
  • Limit locations of new static billboards to
    Interstate and Interstate feeders
  • Prohibits poorly maintained signs.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
5
  • I. Proposed LDR Code Amendments
  • INTRODUCTION (cont.)
  • 2. Creation of new subsection for digital
    off-premise signs
  • Digital billboards only allowed in conjunction
    with a Florida Statute 70.20 replacement and
    relocation agreement
  • Minimum ratio of removal to existing static
    billboards for each digital billboard face
    (101)
  • Specific location and operational standards.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
6
  • I. Proposed LDR Code Amendments
  • LOCATION STANDARDS
  • Within 100 of right-of-way of
  • Interstate and Interstate feeders.
  • At least 500 from historic properties unless
    separated by interstate
  • At least 500 from residentially zoned
    properties
  • Spaced so that a driver cannot read more than one
    face at a time (minimum 2,500 separation) for
    digital signs facing same direction.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
7
  • I. Proposed LDR Code Amendments
  • HEIGHT AND SIZE STANDARDS
  • Height of no more than existing static billboard
    or 25 above the crown of the road, whichever is
    greater
  • Sign faces no greater than 141-3/4 in height
    and 482-1/4 in width, which includes border.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
8
  • I. Proposed LDR Code Amendments
  • MESSAGE STANDARDS
  • 10 second dwell time
  • No sequencing messages
  • Static image during the 10 second dwell
  • Static brightness during the dwell
  • Instantaneous message change.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
9
  • I. Proposed LDR Code Amendments
  • BRIGHTNESS STANDARDS
  • Maximum brightness shall be 0.3 foot candles
    above ambient light conditions measured
  • 250 perpendicular from face of sign totaling gt
    378 SF.
  • Shall not cause glare or otherwise impair vision
    of driver
  • Any constructed digital billboards would be
    required to comply with any new, more stringent,
    state and federal regulations related to safety
    and operational standards.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
10
  • I. Proposed LDR Code Amendments
  • ENFORCEMENT
  • Increased fines for violations of the Ordinance
    (requires supermajority vote approval). Fine
    shall not be less than
  • 1,000.00 per day for the first violation
  • 2,500.00 per day for the second violation and
  • 5,000.00 per day for the third and subsequent
    violations.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
11
  • I. Proposed LDR Code Amendments
  • SUNSET PROVISION
  • Twenty (20) years
  • On the 20th anniversary of the effective date,
    any digital face constructed must be replaced
    with a static billboard face or be demolished.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
12
I. Proposed LDR Code Amendments INVALIDATION
OF ORDINANCE In the event that the ordinance is
found to be invalid, illegal or unenforceable,
any static billboard relocated back to a previous
location must be on a Federal Aid Primary roadway
and the sign owners right to rebuild is limited
to the right to replace fifty (50) percent of the
inventory removed if the order is within five (5)
years of the effective date and twenty-five (25)
percent if the order is between five (5) to ten
(10) years of the effective date. After ten (10)
years, there is no right to replace removed
static billboards in the event of such an order.
PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
13
  • II. Removal and Replacement Agreement
  • FLORIDA STATUTES CHAPTER 70.20
  • Sanctions billboard replacement and relocation
    agreements
  • Encourages local governments and sign owners to
    enter into agreements
  • Whatever terms are agreeable to the sign owner
    and the local government

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
14
  • II. Removal and Replacement Agreement
  • PROPOSED AGREEMENT
  • List and total number of billboards to be
    removed
  • Static billboard faces and structures shall be
    removed prior to a permit being issued for the
    first digital billboard face
  • Clear Channel Outdoor, Inc. shall remove 80
    static billboard faces within 6 months and
    install six (6) digital billboard faces.
  • Manhattan Casino billboard removed within 60 days
    of first availability of demo permit.
  • Minimum replacement ratio
  • All static faces and the structure shall be
    removed to qualify.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
15
  • II. Removal and Replacement Agreement
  • PROPOSED AGREEMENT (cont.)
  • List and total number of remaining static
    billboards
  • List and total number of digital billboard
    locations
  • Digital faces replace existing static faces
  • Prohibits reconstructing or replacing any static
    off-premise signs removed under agreement unless
    the ordinance is declared invalid
  • Documentation of compliance with state law
  • Payment of fees associated with code compliance
    costs

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
16
  • II. Removal and Replacement Agreement
  • PROPOSED AGREEMENT (cont.)
  • Provide for public service announcements (inc.
    city sponsored and co-sponsored events)
  • Provide for advertising for non-profits and civic
    associations
  • Within the proposed Clear Channel Outdoor, Inc.
    agreement, the city is entitled to one (1)
    advertising slot per rotation on each digital
    billboard during 12 separate 10-day periods per
    year.
  • Agreement subject to City Council approval

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
17
  • II. Removal and Replacement Agreement
  • PROPOSED AGREEMENT (cont.)
  • The rent provided to the City for the two (2)
    locations proposed for digital billboards will be
    a total of 50,000 or 12.5 percent of the gross
    revenue per year, whichever is greater, over a 20
    year term. Clear Channel Outdoor, Inc. will
    provide an annual accounting to the City as
    evidence of the gross revenue.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
18
Clear Channel Billboard Inventory
BEFORE BEFORE AFTER AFTER
Structures Faces Structures Faces
Clear Channel 63 126 22 46
Total 63 126 22 (- 41) 46 (- 80)
PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
19
  • III. Comprehensive Plan Guidance
  • Billboards not specifically addressed
  • Vision Element
  • Speaks against sign proliferation
  • Speaks in favor of commitment to appropriate
    codes and standards of design for architecture,
    signage, landscape and site planning to ensure
    quality and beauty.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
20
  • IV. Public Input
  • CITY STAFF
  • 2009, December
  • Development Review Commission (DRC) Public
    Hearing
  • Planning and Visioning Commission (PVC) Public
    Hearing
  • City Council - item referred to workshop
  • 2010, July
  • St. Petersburg Chamber of Commerce Public Policy
    Committee
  • Ongoing
  • Staff continuously shared draft documents and
    information with the Council of Neighborhood
    Associations (C.O.N.A.)
  • Three (3) City Council workshops.

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
21
  • IV. Public Input
  • CLEAR CHANNEL OUTDOOR
  • Tom ONeil, Vice President of Real Estate and
    Public Affairs for Clear Channel Outdoor,
    attended
  • Neighborhood associations meetings for
  • Historic Old Northeast
  • Historic Kenwood
  • Wildwood
  • Two (2) board meetings of the Council of
    Neighborhood Associations (C.O.N.A.)
  • Two (2) meetings of the St. Petersburg Chamber of
    Commerce Public Policy Committee

PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
22
V. Recommendation That the Development Review
Commission (DRC), acting as the Land Development
Regulation Commission (LDRC), make a finding of
consistency with the City of St. Petersburgs
Comprehensive Plan.
PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
23
VI. Adoption Schedule June 6, 2012 (200
PM) Development Review Commission (DRC) -
Completed June 21, 2012 (600 PM) City Council
for 1st Reading and 1st Public Hearing July 26,
2012 (600 PM) City Council for 2nd Reading and
Final Public Hearing
PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
24
Contact Information Dave Goodwin,
Director Planning and Economic Development
Department City of St. Petersburg P.O. Box
2842 St. Petersburg, Florida
PLANNING and ECONOMIC DEVELOPMENT DEPARTMENT
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