???????????????????? ( Strategic Management) - PowerPoint PPT Presentation

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???????????????????? ( Strategic Management)

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( Strategic Management) (Management) ... – PowerPoint PPT presentation

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Title: ???????????????????? ( Strategic Management)


1
???????????????????? ( Strategic Management)
  • ????????? (Management)
  • ????
  • ????????? (Management)
  • ??????? (Strategy)

2
??????? Strategic Management
  • ???????(Strategy) ??????????????????????
  • ????????????

3
??????? (Strategy)
?????????
  • ???????? ????????????????
  • ?????? (System)
  • ????????? (Procedure)
  • ??????? (Method)

4
????????????????????
  • ??????? (Strategy)
  • ???????.
  • ?????????????????
  • ???????????????????????
  • ????????? (Management)
  • -???????????????
  • -?????????
  • -??????????
  • -???????
  • -???????????????????????????

5
????????????????????
(Strategic Management)
...?????????????????????????????? ?????????? ?
?????????????????????????????????? ?????????
??????????????????????????????????? ???????????..

6
????????????????????????????????????
1. ?????????????????????????????
2. ??????????? ?????????????? 3.
???????????????? 4. ????????????????
5. ?????????????????
7
????????????????????????????????????????????
?????????? ????????????????? ????????????
???????????????
?????
?????????????????? ??????????? ??????????????
?????????????????
8
????????????????????????????????
?????????????????????????????????????
??????? ??????????????
????????? ??????? ??????? ??????? ????????
?????????? ???????????????????????????????
????????
9
?????????????????????????????????
1. ????????????? 2. ????????????? 3.
????????????????
10
?????????????????????????????????
?????????????
????????????????????
????????????????
11
????????????
1. ??????????????????? (Corporate
Strategy) 2. ???????????????????????
(Business Unit Strategy) 3. ??????????????????????
?????????????? (Functional Strategy)
12
???????????????????
1. ???????????????????????????????????????? 2.
????????????????????????? 3. ?????????????????????
???? 4. ?????????????????
13
1.????????????????????????????????????????
  • 1. ???????????????????????????????????????
  • (?????????????)
  • ??????????(Vertical Integration)
  • ????????? (Horizontal Integration)

14
1. ????????????????????????????????????????
  • 2. ????????????????????????????????????
  • (????????????)
  • ????????? (Merger Acquisition)
  • ????????????????? (Alliance)

15
2. ?????????????????????????
  • ????????????????????????????
  • ???????????????????????????????????
  • ??????????????????? ??????????????????????????????
    ?????? ???????????????

Pause Strategy
Profit Strategy
16
3. ?????????????????????????
  • 1. ????????????? (Turnaround Strategy)
  • ??????? 1 ???????????????
  • ??????? 2 ????????????????????????????????????????
    ??????????
  • 2. ??????????????????????? (Selling Out)
  • 3. ??????????????? (Bankruptsy)

17
???????????????????????
1. ????????????????????????????? (Cost
Leadership) 2. ??????????????????????????????????
(Differentiation) Brand Equity, Brand
Loyalty 3. ?????????????????? (Focus or Niche)
18
????????????????????????????????????
??????????????????
??????????????
??????????????
?????????????????????
??????????????
????????
19
?????????????????????
??????????????
????????????
????? ??????
??????????? 1
??????????? 2
?????????????? ?????????????? ????????????????????
? ??????????????
?????????????? ?????????????? ????????????????????
? ??????????????
???? ??????????
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