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Pakistan Agriculture Industry: Livestock Sector- New Opportunities

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Title: Pakistan Agriculture Industry: Livestock Sector- New Opportunities


1
Pakistan Agriculture IndustryLivestock Sector-
New Opportunities
University of Veterinary and Animal Sciences,
Lahore 16th July 2012
2
Agriculture Sector in Pakistan An Overview
  • Vital sector of Pakistan's economy
  • Accounts for 21 percent of GDP
  • Directly supports three-quarters of the country's
    population, employs half the labor force, and
    contributes a large share of foreign exchange
    earnings
  • Main agricultural products are cotton, wheat,
    rice, sugarcane, fruit and vegetables, in
    addition to milk, beef, mutton, and poultry.
  • Pakistan depends on one of the world's largest
    irrigation systems to support production.

3
Pakistans Major CropsProduction value in 2007
US 1.70 bln
US 3.36 bln
US 302 mln
US 2.94 bln
US 3.01 bln Milk and milk products
US 324 mln
US 1.02 bln
US 418 mln
Source http//faostat.fao.org/site/339/default.as
px
4
Agriculture Sector in Pakistan - Endowments
Pakistans Agriculture is
5th Largest
5th Largest
The Largest
3rd Largest
3rd Largest
5th Largest
Producer of Cotton
Producer of Milk
Producer of Kinnow
Herd of Livestock
Producer of Dates
Producer of Mango
5
Agricultural Sector Key Statistics
  • Contribution to GDP 21.8
  • (more than US37 billion to the national economy)
  • Labor Force Employment 45.0
  • Average Growth past 6 years 3.7
  • Contribution of different Sub-Sectors in
    Agriculture
  • Crops (Wheat, Rice, Cotton, Sugarcane) 32.8
  • Livestock 53.2
  • Fisheries 4.0
  • Forestry 2.0
  • Share in Export Earnings (Raw/Processed)
  • Cotton Cotton Based Products 64.7
  • Fruits, Rice, Fish, Leather 18.2
  • Others 17.1

6
Livestock Sector - Endowments
Pakistans Livestock
3rd Largest
4th Largest
5th Largest
2nd Largest
1st Largest
Sector of economy
Segment of rural economy
Herd of Livestock
Exports Products
Producer of Milk
Livestock contributes 55.1 of Agriculture sector.
Livestock accounts for 11.5 of GDP.
7
Livestock Sector Key Statistics
  • Contributed approximately 55.2 of agriculture
    value added and 11.4 to national GDP in 2010-11.
  • Gross value addition of livestock at current
    factor cost has increased from Rs. 1304.6 billion
    (2008-09) to Rs. 1537.5 billion (2009-10)
    showing an increase of 17.8 .
  • Pakistan earned USD717 million from leather
    exports in FY09 and a meager USD96 million from
    meat exports.
  • The food industry attracted Foreign Direct
    Investment of US 108.3 million in 2009-10.

8
Livestock Sector Key Statistics
  • This sector generates employment
    (direct/indirect) and income for about 1.5
    million people.
  • Population growth, increase in per capita income
    and export revenue is fuelling the demand for
    livestock and livestock products.
  • Poultry sector is one of the organized and
    vibrant segments of agriculture industry of
    Pakistan.
  • Poultry meat contributes 23.8 percent of the
    total meat production in the country.

9
Livestocks Contribution
10
POPULATION TRENDS
Human Population 1980 1990 2000 2015
Human Population 81.230 109.900 141.256 204.267
Livestock Population Livestock Population Livestock Population Livestock Population Livestock Population
Cattle Buffalo 26.585 35.050 44.473 53.759
Sheep Goat 46.392 61.144 71.500 94.545
(million)
Product Pakistan Punjab
Milk 42.199 MT 26 MT 62
Beef 1.549 MT 0.589 MT 43
Mutton 0.578 MT 0.283 MT 49
Poultry Meat 0.601 0.333 MT 70
Product 1990 2000 2015
Meat Pro 1.485 MT 2.061 MT 4.107 MT
Meat Con 1.313 MT 1.682 MT 3.247 MT
Milk Pro 14.723 MT 28.355 MT 43.307MT
Milk Con 11.889 MT 21.142 MT 35.889 MT
11
Dairy Sub-sector
  • Total milk production (09-10) 36.299 m tons
  • Milk market
  • Producers (self or direct selling) 68.0
  • Informal market (Gawala operated) 28.5
  • Formal dairy industry 3.5
  • Dairy industry
  • Main products are UHT and Pasteurized milk, Milk
    powder, Yougurt, Cream, Cheese, etc.
  • 3.0 million litres per day being procurement
  • Rs 63 million daily going to rural economy
  • 25 out of 49 dairy plants are operational
  • Main players are Nestle, Engro, Haleeb, Engro,
    Millac

12
Milk Production (Buffalo Cow)2010-11
13
Meat Sub-sector
  • Total meat production (09-10) 2.965 ml. tons
  • Beef Production 1.655 ml. tons
  • Mutton Production 0.603 ml. tons
  • Poultry Meat 0.707 ml. tons
  • Meat market
  • Butchers operated shops, many slaughter at shops
  • Main players at slaughter house are artees
  • Fresh meat sold, only a few chilled meat selling
    establishments
  • Meat industry
  • 80 slaughtering done outside out side
    slaughterhouses
  • 11 private sector slaughter houses registered by
    Animal Quarantine Deptt.
  • Total export is lt0.6 percent of the production

14
Meat Production
000 Tons
Year Beef Mutton Poultry Total
2001-02 1034 683 355 2072
2002-03 1060 702 370 2132
2003-04 1087 720 378 2185
2004-05 1115 739 384 2238
2005-06 1449 554 512 2515
2006-07 1498 566 554 2618
2007-08 1549 578 601 2728
2008-09 1601 590 652 2843
2009-10 1655 603 707 2965
2010-11 1711 616 767 3094
Economic Survey of Pakistan 2010-11
15
Pakistan Export of Meat Meat
2009-10 2009-10 2010-11 2010-11
Quantity (MT) In million US Dollar Quantity (MT) In million US Dollar
20,081 53.9 29,281 82.3
16
EXPORT OF LIVE ANIMALS
17
Per Capita Meat Consumption (KG) 1983-2020
Countries 1983 1993 2020
Developed world 74 76 83
Developing world 14 21 30
Pakistan 11 16 47
Source Delgado, et al 1999, Livestock to 2020
The Next Food Revolution GOP 2003,
TCP-Pak-0168 Livestock Action Plan Draft Report
MINFAL
18
Punjab
Punjab Vision 2020 To create enabling
environment for raising livestock production and
use it as a vehicle for social security, poverty
alleviation and rural development ultimately
leading towards domestic food security and
creation of exportable surpluses.
Mission of LDD Support livestock development in
a policy regulatory environment that enables
farmers to realize the dividends of livestock
farming by smartly deploying public investments
in core public goods inducing private capital /
initiative in the sector for poverty alleviation,
food security generation of exportable
surpluses
19
Focus
  • Pro-poor growth poverty alleviation
  • Services to smallholders
  • Providing key services
  • Creating enabling environment for private sector
  • Redirecting public investments
  • Creating food security exportable surpluses

20
Livestock Population
  • Buffaloes 30.8 million ( 18 million in Punjab)
  • Cattle 34.3 million (14.41 million in Punjab)
  • Goats 59.9 million (37.1 million in Punjab)
  • Sheep 27.8 million ( 24.3 million in Punjab)

21
Rural Livestock
  • Livestock Production 2nd biggest economic
    activity
  • 67 rural population 30-35 million engaged in
    livestock
  • 88 livestock raised by small and landless
    farmers
  • 30 35 million rural population engaged in
    livestock
  • 40 dependent on livestock for income

22
More focus on Buffaloe
  • 165.72m Buffalos (75 of them habitat in Asia)
  • Pakistan has 14 of the worlds Buffalo
    Population.
  • Black Gold(Nili Ravi).

23
Livestock Products
  • Milk Production 39 million tonnes annually.
  • Beef Production 16 million tonnes / anum
  • Mutton Production 6 million tonnes / anum
  • Poultry Meat 7 million tonnes/ anum
  • Exportable Commodities
  • Meat 60.2 million US ( year 2009-10 )
  • Animal Export 13.9 million US ( 2009-10 )
  • ( Total export is about 40 billion rupees 11
    of the total foreign exchange)

24
Potential
25
OPPORTUNITIES
  • Productivity Enhancement
  • Value Addition
  • Milk Processing Plants
  • Modern Abattoirs Processing Units
  • Building Supply Chains market linkages
  • Genetics Artificial Insemination, breed
    improvement
  • Vaccine, Drugs, Semen Embryo Production
    Marketing Units

26
OPPORTUNITIES
  • Global Halal market

27
GLOBAL HALAL MARKET
28
Global Market for Halal
  • World Muslim population of 1.83 billion in 2009
    out of 6.5 billion World population
  • With average annual growth rate of about 1.80
    per annum.
  • approximately 117,000,000 per yr. increase
    which does not include conversion which on the
    rise currently.
  • Global Halal products market is estimated at
    US2.3 trillion excluding Islamic banking. FB
    (67), pharmaceutical ( 22), personal care
    cosmetics ( 10)
  • If we include service sectors for the Halal
    market, the potential size of total market is
    ASTRONOMICAL

29
Global Market for Halal
  • The trade in Halal food is enormous with est.
    annual halal food value at US 347 billion
    globally
  • HALAL lucrative market and huge opportunities.
  • Awareness and interest in Halal products has
    increase tremendously among Muslim and
    Non-Muslims as well.
  • Huge purchasing power among Non-Muslim countries.
  • Consumers views on Halal products are not only
    confined to religious viewpoint but the
    CONFIDENCE that comes with the Halal Branding.
  • Halal HEALTHY, WHOLESOME HYGIENE

30
Muslim Population by Regions
PEW Research Centres Forum on Religion Public
Life.Mapping the Muslim Population. October 2009
31
Muslim Population by Regions
Estimated 2009 Muslim Population Percentage of Population that is Muslim Percentage of Population Muslim
Asia-Pacific 972,537,000 24.1 61.9
Middle East-North Africa 315,322,000 91.2 20.1
Sub-Saharan Africa 240,632,000 30.1 15.3
Europe 38,112,000 5.2 2.4
Americas 4,596,000 0.5 0.3
World Total 1,571,198,000 22.9 100.0
32
Global Halal Market
  • Key Halal Market
  • Algeria Bahrain Egypt
    Indonesia Iran
  • Iraq Jordan Kuwait
    Lebanon Malaysia
  • Morocco Oman Qatar
    Saudi Arabia Syria
  • Tunisia Turkey UAE
    Yemen Pakistan
  • Combined population of key Halal markets 652
    Million
  • Key Halal Markets in Non-Muslim countries
  • India 140million
    France 6 million
  • China 40 million
    Germany 3 million
  • USA 8 million
    UK 1.5 million
  • Phillippines 6 million
    Canada 800,000

33
Some Notable Players
  • Nestle worlds largest food manufacturing
    corporation
  • McDonalds the worlds largest leading
    restaurant chain
  • KFC fully integrated poultry chain
  • Tesco Carrefour worlds number one two
    retail chain
  • Port Rotterdam Europes largest the worlds
    3rd largest port
  • Westports one of SEA top 10 ports
  • MISC the world second biggest shipping company
  • CIMB SEA biggest investment bank
  • Allanasons Indias biggest meat exporter
  • Al-Islami UAE halal food produces

34
Some Products.
  • Livestock Farmers Producers
  • Halal Products Buyers and Sellers
  • slaughtering and processing equipments
  • Animal health and pharmaceutical products
  • Breeding animal enterprises
  • Forage grass and feed
  • Animal farm equipments.
  • Livestock Breeding
  • Cattle, Sheep, Goats
  • Animal Husbandry
  • Genetics and Selection
  • Herd Management
  • Race Registration
  • Artificial Insemination
  • Animal Health and Hygiene
  • Laboratory and Veterinary Instruments
  • Veterinary Medicine and Vaccines
  • Obstetric Gynecology Instruments
  • Ultrasound X-Ray Instruments

35
NEW SECTORS
36
New Sectors
  • Quality Assurance Certification
  • Export Orientation
  • Supply Chain Management backward forward
    linkages
  • Land
  • New animals Ostrich
  • New fields blood rendering, hormones,
    gelatin,.
  • Breed Development

37
MILK PROCESSING PLANTS
38
SCOPE OF INVESTMENT
  • 33.23 billion liters of milk provide a promising
    enterprise, where only 3 is being processing.
  • Small scale farming is not covering the full
    economic cost.
  • Significant element of economies of scales exist
    resulting in cost reduction by 30-50 between the
    small and large scale farms.
  • Cost of milk production yet favorable for mass
    scale milk collection and processing.
  • Huge consumer market exists.

39
INVESTMENT PLANS
  • Creation of milk collection network and
    transportation facilities in the milk catchments
    Nestle
  • Establishment of milk processing plants leading
    to production of value added exportable products
    like reconstitute able milk powder, cheese,
    butter and yogurt.
  • Establishment of mini pasteurization plants in
    Peri-Urban Areas.

40
ESTABLISHMENT OF MODERN ABATTOIRS
41
SCOPE OF INVESTMENT
  • 27.335 million buffalo, 29.559 million cattle,
    26.488 million sheep and 53.787 million goats are
    being maintained for meat and milk production.
  • 1.237 MT of beef and 0.827 MT of mutton is
    being produced annually.
  • Less then 5 id being processed and packed for
    local consumption and export purpose.
  • 6.5 million cattle and buffalo marketable calves
    are available for strategic interventions in meat
    processing.
  • Hide Skin processing for value addition as
    leather goods exists.

42
INVESTMNET PLANS
  • Establishment of Modern Abattoirs in 10 big
    cities of Pakistan for value addition of the
    meat.
  • Creation of disease free zones for supply of
    quality meat.
  • Construction of mini slaughter houses in mutton
    production areas of Pakistan.
  • Organization of the environmentally controlled
    meat markets provision of cold chain
    facilities.
  • Establishment of leather tanning units in Punjab.

43
MEAT MARKETING NETWORK AND COLD CHAIN IN BIG
CITIES
44
SCOPE OF INVESTMENT
  • 137.17 million ruminants are being maintained in
    a manner where an average herb size is 1-4
    animals per house hold (71 of total).
  • Small herb size owes to high cost of production
    and basic impediment in commercialization of the
    livestock enterprise.
  • Corporate livestock farming through induction of
    better quality especially exotic meat breeds into
    the livestock production systems is likely to
    enhance the productivity.
  • Introduction of certified/ tested technologies
    through corporate livestock farming by Public
    Private Partnership.

45
INVESTMNET PLANS
  • Corporate livestock farming through Public
    Private Partnership for introduction of better
    quality beef breeds.
  • Feed lot fattening of four batches of (one
    thousand each) cattle calves for value added meat
    products.
  • Establishment of sheep development farms through
    introduction of exotic sheep breeds.
  • Introduction of two stages meat production system
    in goat farming through private sector.

46
VACCINE, DRUGS, SEMEN
47
SCOPE OF INVESTMENT
  • 137.17 million large animals and 407 million
    poultry birds require adequate vaccination and
    drugs for prophylaxis and treatment respectively.
  • Livestock Farmers keeping 20.00 million breed
    able cattle and buffalo are facing dire shortage
    of breeding services.
  • Breeding Bulls and Artificial Insemination
    Services are at low ebb.
  • Less then 10 breed able cattle and buffalo are
    being provided with Artificial Insemination
    Services while less then 60 are being bred with
    breeding bull.
  • Introduction/Marketing of exotic Semen Embryos
    may lead to Breed Improvement of cattle and
    buffalo.

48
INVESTMNET PLANS
  • Marketing of Exotic Bovine Semen Embryo for
    Breed Improvement of indigenous cattle.
  • Establishment of Holstein Friesian Semen
    Production Units.
  • Establishment of Exotic Beef Breed Semen
    Production Units.
  • Establishment of Bovine Embryo Transplantation
    Centers in Pakistan.
  • Organization of animal disease vaccine production
    units in Pakistan.
  • Establishment of medicine production centers in
    Pakistan

49
POULTRY MEAT PROCESSING PLANTS
50
SCOPE OF INVESTMENT
  • 407 Million Poultry birds are being maintained.
    (372 million commercial while 35 million rural).
  • 0.514 million metric ton poultry meat and 9618
    million eggs are produced which is very low when
    compared to production standard of the developed
    countries.
  • Every family in rural areas and every fifth
    family in urban areas is associated with poultry
    production activities.
  • Great scope for interventions in Grand Parent,
    Breeder Commercial Poultry Breeding exists for
    foreign investment.

51
INVESTMENT PLANTS
  • Establishment of Exotic Poultry Grand Parent,
    Breeding Services in Pakistan.
  • Introduction and Marketing of Modern Hatcheries
    for Grand Parent and Breeder Poultry.
  • Establishment of Poultry Meat Processing Plants
    in Pakistan.
  • Establishment of Poultry Disease Diagnostic
    Laboratories in Pakistan.

52
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