INTERACTING FOR CHANGE IN TOURISM DESTINATIONS

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INTERACTING FOR CHANGE INTOURISM DESTINATIONS

• Tourist destinations and knowledge dynamics
• Life-long learning and university-industry
  interactions
• AAU and destination development 3 case studies
• Rebild visitor centre
• Holliday home design
• Food tourism

Professor Henrik Halkier Tourism Resarch Unit,
Department of Culture and Global Studies,
halkier_at_cgs.aau.dk
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Tourism Policy and Destination DevelopmentMAPPING
A TRIANGLE
Figure 1. Actor groups and institutions in
destination development.
Source Henrik Halkier Anette Therkelsen
Breaking out of Tourism Destination Path
Dependency? Exploring the Case of Coastal Tourism
in North Jutland, Denmark, German Journal of
Economic Geography, May 2013
halkier_at_cgs.aau.dk
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Tourism Policy and Destination DevelopmentMULTI-L
EVEL GOVERNANCE
Organisation Sponsor(s) Key tasks
VisitDenmark National ministry, industry International marketing
VisitNordjylland Region, local government, industry Marketing, training, development
Top of Denmark, VisitAalborg, VisitJammerbugten Local government, industry Marketing, development
Tourism Associations Membership of firms, individuals Stakeholder networking, marketing
halkier_at_cgs.aau.dk
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Life-long learning anduniversity-industry
interactions 1

• Basic training
• Vocational
• University colleges
• Universities
• Life-long learning as courses
• Strong at lower levels
• Weak/absent at universities
• (Traineeship as ongoing bridge)
• Seminars, workshops
• Contributions to industry events
• Project-based events
• National network in progress

halkier_at_cgs.aau.dk
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Life-long learning anduniversity-industry
interactions 2

• Two tourisms of Denmark
• Metropolitan/urban
• Coastal
• Metropolitan challenges
• Part of (inter)national networks
• Focus on volume due to success
• Coastal challenges
• Fragmented destinations
• Importance of DMOs
• Growing interest in qualitative change (new
  experiences)

halkier_at_cgs.aau.dk
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AAU and Destination Development Case 1REBILD
VISITOR CENTRE

• The projects
• Feasibility and stake-holder survey
• Functionality
• Sponsored by Rebild local government
• Process
• (Inter)national experience survey
• Stakeholder interview
• Design brainstorm
• Two reports
• Challenges
• Politics
• Fundraising

halkier_at_cgs.aau.dk
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AAU and Destination Development Case 2FUTURE
HOLLIDAY HOMES

• The projects
• User perspectives (demand)
• Supply perspectives (design, planning)
• Sponsored by EU programme and Industry
  Association
• Process
• Doctoral research, 3 years (demand)
• Post-doc research (supply)
• Senior research (food demand/supply)
• Dissertation, report, publications
• Challenges
• From quantative to qualitative paradigm
• Ongoing interaction with industry

halkier_at_cgs.aau.dk
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AAU and Destination Development Case 3LOCAL
FOOD FOR TOURISTS

• The project
• User perspectives (demand)
• Supply perspectives (experience production chain)
• (Sponsored by EU programme and Industry
  Association)
• Process
• Senior research (food demand/supply)
• Junior interviews, senior writing
• Working papers, publications
• Challenges
• From quantative to qualitative paradigm
• Generating increased interaction
• Funding for new food/tourism projects

halkier_at_cgs.aau.dk