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Storytelling for Sustainability

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Title: ACTIVITY: The 2-Minute Elevator Speech Author: Debbie Last modified by: Craig Bullett Created Date: 11/11/2012 9:00:30 PM Document presentation format – PowerPoint PPT presentation

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Title: Storytelling for Sustainability


1
Storytelling for Sustainability
  • Natasha Macdonald, Kim Wilson, Debbie Horrocks
  • November 20, 2012

2
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3
Communications Why so important?
  • Build relationships
  • Increase visibility credibility
  • Build brand image
  • of CLCs
  • Recruit new champions

4
Get the word out
If people dont know what we do, why would they
decide to work with us? How do we get the
message out?
5
How can you engage your stakeholders?
By motivating people around you, the people you
want to engage they will spread ideas and share
their experiences
6
Why Storytelling?
  • Stories are powerful they can heal, teach,
    inspire, enlighten
  • Storytelling is a crucial ingredient for
    successfully conveying a message.
  • People learn more and are persuaded more from
    stories it is one of the most powerful ways to
    be memorable.

7
Put your stories to work for you
  • Successful marketing is all about emotions -- not
    facts
  • People need to see and experience things before
    they can believe it
  • Stories can change peoples points of view and
    influence their lives
  • They are an effective element to any grant
    application
  • You need a way to stick in the minds of your
    stakeholders and motivate them to action. The
    best way to do that is to engage them with your
    story and inspire them to make your organization
    a part of their story.
  • People want to know not only WHAT you do but also
    WHY you do it

8
Its all about the story!
  • If youre working in non-profit development,
    whether writing a grant proposal or developing a
    fundraising campaign, or planning an event, it
    all boils down to the story.
  • What do you want people to know?

9
How do you find your story?
You talk to people! You can recruit stories by
asking specific questions in your surveys.
Instead of asking questions like, How was your
experience in the program? (It was great!),
ask What aspects of the program were most
valuable to you? And why?
10
Never underestimate the power of story to persuade
  • Telling a story can be persuasive - it can have
    enormous power in terms of recall.
  • A great story is never told once it is shared
    again and again. If your community members share
    great stories about their involvement in the
    community, the stories will travel far and wide
    and encourage new and unknown people to dip their
    feet into your waters.
  • Jono Bacon, journalist

11
  • Everything you do has a story just waiting to
    be told

12
Somewhere along the way one discovers that what
one has to tell is not nearly so important as the
telling itself. Henry Miller
13
Visual Storytelling
  • Arts-based storytelling telling a story using
    various means such as collage, sculpture, drama,
    song, multimedia

14
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15
CLC Room is great place to promote
16
When others tell the story..
17
Other outlets
  • Flyers newsletters voicemail message what
    story can they tell?

18
Flyers
19
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20
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21
The Media
Relationship with local media
Dont forget the powerful new tool called social
media
22
ACTIVITY
  • The 2-Minute Elevator Speech
  • The elevator door opens and there stands a well
    known local funder. It's the chance of a
    lifetime. But that chance only lasts as long as
    the elevator ride - you have 2 minutes to tell
    your story.

23
The quick description that will motivate a
listener to ask for more information, invest in
your efforts and/or encourage others to engage
with your organization.
24
Remind me again, what do you do? What does your
organization do?
25
Questions your Elevator Pitch must answer
  • What do you do? What is a CLC?
  • Why is what you do important?
  • What is the impact you are having? Make it
    quantitative give them numbers!
  • Why should they be engaged?
  • People want to know not only what you do by why
    you do it
  • AND DONT FORGET THE PASSION!
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