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Title: Deploying Dream It. Do It. for Success and Sustainability


1
A Quick Start Guide for Action
  • Deploying Dream It. Do It. for Success and
    Sustainability

2
  • Dream !t. Do !t. (DIDI) is managed by The
    Manufacturing Institute (Institute), the 501 (c)
    (3) affiliate of the National Association of
    Manufacturers (NAM). We are pleased to provide
    this guide to assist new member organizations in
    implementing the program within their counties,
    regions, or states. At present, twenty DIDI
    initiatives are operating throughout the
    countryall with different approaches and
    strategies that cater to local needs. This
    flexibility to address local demographics,
    economies, and educational systems is a key
    strength of the program. The DIDI program
    provides a national brand, infrastructure,
    support, messaging, and research to the broader
    roles and initiatives of each site, whether DIDI
    is used as a career awareness strategy, a
    platform for manufacturing education reform, or a
    driver of regional economic development.
  •  
  • In light of variation among deployment models,
    the Institute has identified common
    best-practices that will guide you in the process
    of implementing DIDI in your area. This guide,
    when used in combination with the Institutes
    experience-based consultative services and other
    assets and resources provided to our members,
    will enable your organization to successfully and
    expeditiously move forward on the implementation
    of its own DIDI initiative. The Institute looks
    forward to working with you on this exciting,
    challenging and critically important opportunity.
  •  
  • Dream It. Do It. - Purpose and Vision
  • As older workers depart the workplace, businesses
    grow, and required skills advance, manufacturers
    face significant challenges in finding and
    attracting skilled and educated quality workers.
    Contributing to the problem of recruiting and
    retaining employees is the fact that young
    people, their parents, and educators often have
    an outdated, inaccurate perception of modern
    manufacturing as a career option. The DIDI
    program aims to reverse this trend by promoting
    the real image of modern manufacturing
    innovation-driven, high-tech, high-skilled, and
    critical to our economic and national security.
    The DIDI program focuses on creating awareness
    among young people of the valuable career
    opportunities that exist in manufacturing today,
    and provides referral systems for them to pursue
    their dreams and ambitions through accessible
    academic and career pathways. It is designed to
    help fill local manufacturing workforce needs and
    to assist in making manufacturing a preferred
    career option. In the areas around the country
    where the program is most successful, it serves
    as a catalyst for positive changes that are
    occurring in education, training and workforce
    development systems as well as regional economic
    development.

3
Getting Started
  • Guiding Principles
  • The Institute and DIDI Executive Committee
    members have identified the following guiding
    principles that have warranted good results
    across the network of DIDI programs
  •  
  • Partnerships created through this initiative
    represent its true power. When participating
    organizations share information, blend resources
    and think globally about possibilities, regions
    move forward.
  • Local ownership and involvement are keys to
    success in all jurisdictions. They promote
    innovative ideas, approaches and sustainability.
  • Ready, aim, fire. Development of program
    information, infrastructure and preliminary plans
    in advance of promoting the initiative to a
    broader public is important.
  • Implementation of DIDI is a process, not an
    event. Focus on developing a solid core of
    activities that can be built on over time as the
    program matures. Successful initiatives are
    continually adding new program dimensions.
  • Sustainability of the program over time is a key
    issue. As plans are put into place, available
    resources and fundraising strategies must be
    considered to promote development of a lasting
    program.

4
Pathways To Success
  • Identify a small consortium of area leaders who
    are committed to a pro-manufacturing and related
    business agenda and are willing to champion the
    effort.
  • They should be capable of rallying others to
    support the campaign programmatically and
    financially.
  • Garner the active participation and support of
    key area manufacturers and business leaders on
    the front end of the initiative. These
    manufacturers can cut across state borders.
  • Consider including leaders from a variety of
    other areas such as education, economic
    development, workforce development, and the
    political arena along with other business and
    trade organizations.
  • To the extent possible, let the private sector
    drive the initiative.
  •  
  • 2. Define and describe the scope of the region
    encompassed by your DIDI initiative.
  • Complete a demographic profile of the region
    (e.g., area description and map, current
    population, projected population growth, civilian
    labor force, unemployment rate, labor force
    participation rate, average weekly wage for
    manufacturing vs. all other sectors, educational
    attainment).
  • Complete a regional manufacturing analysis (e.g.,
    number and type of manufacturing companies and
    jobs, largest manufacturers, innovative
    manufacturers, employment trends, skills gaps,
    training needs, capacity of the region to train
    workers).
  • Much of this information may be readily available
    at little or no cost through various sources
    including regional and state workforce offices,
    planning and development districts, regional and
    state economic development offices and state
    institutions of higher learning.
  •  
  • 3. Produce an Asset Map
  • Take inventory of existing recruitment and
    engagement strategies that can be leveraged or
    accelerated to support implementation.
  • Take inventory of existing partnerships that may
    support the rollout of Dream It. Do It.
  • Outline the regions or states connections with
    national organizations that can provide guidance
    and support.
  • Research the foundation, government, or private
    funding landscape of your region or state to
    determine channels to pursue fiscal support.

5
Pathways to Success
  • 4. Address organization and management
    considerations.
  • Confirm the organization that will serve as
    fiscal agent and legal entity for the initiative.
  • Determine the most effective and efficient option
    for staffing, office facilities and equipment.
    In most instances, a dedicated experienced
    professional with limited clerical support is
    needed to successfully launch a program. The
    program director can be regular paid staff, a
    qualified contractor or consultant, or a loaned
    executive. Recruit this individual early in the
    process.
  • Establish a preliminary budget estimate for start
    up of the initiative.
  • Raise initial seed capital to begin program
    activities.
  • Secure your Web URL.
  • Consider forming a 501(c)(3) or affiliating with
    a willing partner organization to enable receipt
    of charitable contributions.
  •  
  • 5. Develop your strategic plan.
  • Broadly define your programs vision, goals, and
    metrics.
  • This description should be short, to the point
    and define the broad objectives of the project.
    A more detailed program of work will be developed
    later by your regional partnership based on the
    parameters set here.
  • Develop an executive brief that can be used as a
    marketing document containing summary information
    gathered in steps 1-5 of this Guide to assist in
    recruiting additional stakeholders.
  • Consider potential target groups and uses for
    your funds.
  • Determine whether your program will serve the
    entire region or be implemented on a more limited
    pilot basis at first.
  • Adopt a general timeline for completing your
    program of work.
  •  
  • 6. Consider holding a soft launch to announce
    program to key stakeholders.
  • A soft launch can be used as a marketing tool
    to generate interest in and raise the visibility
    of the program.
  • Consider sending out a press release to local
    media that positions the program as a solution to
    economic and workforce development challenges, as
    well as a call to action to support manufacturing
    competitiveness.

6
Pathways to Success
  • 7. Form a dynamic, broad based regional
    partnership.
  • Determine your working committee structure,
    responsibilities, leadership and membership.
    There are essentially two sides of the equation
    that must be dealt with in establishing the
    structure that will work best for your region -
    program development and implementation, and
    fundraising. Some regions have taken a straight
    forward approach and formed one or two committees
    to address these broad areas. In certain
    instances they have also formed subcommittees to
    address major topics such as a communications
    strategy. Other regions have established an
    expanded committee structure with an overall
    steering committee. In considering the structure
    that will work best in your locale, remember that
    more committees may lead to more process as well
    as logistical and communications issues.
  • Carefully consider and recruit leaders to guide
    these areas. Emphasis should be placed on
    recruiting committee leadership from the private
    sector.
  • Identify and recruit partner organizations and
    individuals including manufacturers, education,
    economic development, workforce development and
    political leaders along with other business and
    trade organizations (for example, manufacturers
    associations, financial institutions, ad
    agencies, area chambers of commerce and others).
    Approach manufacturers first to determine their
    interest and willingness to participate with the
    program. Personal visits to leading
    manufacturers and key partner organizations will
    pay significant future dividends.
  •  
  • 8. Conduct a partnership meeting to kick off your
    program and engage and motivate your partners.
  • Consider inviting respected leader(s) from your
    region or states public and private sector to
    key note the event. Institute leadership will be
    present to extend a national welcome and
    endorsement to the region on request.
  • Determine if media should be present and, if so,
    prepare a media kit with targeted messaging for
    distribution to them at the event.
  • Pre-assign partners to specific committees in
    advance of the kick off meeting.
  • Make sure that all partners begin with a common
    knowledge base. Provide an overview of DIDI,
    your regions program, broad goals, timeframe,
    progress to date and committee structure and
    leadership.
  • Break out into individual committee meetings.
    Review committee goals and actions to be
    performed, timeframe for completion of work, and
    set future meeting dates. As time permits, begin
    deliberations and input gathering.

7
Pathways to Success
  • Stress the value you place on your partners
    time, set expectations for the number of meetings
    that will be required, and emphasize the
    importance of their consistent participation.
  • 9. Based on input received in steps 1-7, develop
    and implement your detailed program of work.
  • This should be done based on input received
    through your partnership committee process, a
    review of Institute resources, and information
    acquired on best practices of other DIDI
    initiatives around the country. Remember that
    this is a beginning, not an end, to program
    development. You are attempting to lay a solid
    foundation for the program that will evolve and
    become stronger over time.
  • Key elements of your program of work should
    include 1) actions you will take to interest and
    inform your target population(s) (and those who
    influence them) about advanced manufacturing
    career opportunities 2) how your program will
    work to support and enhance systems for
    connecting people with information, education,
    training and job opportunities in advanced
    manufacturing 3) a fundraising and
    sustainability strategy 4) a communications
    plan to support items one thru three 5) a
    deployment strategy and timeline 6) a budget to
    support the program and 7) a method for
    measuring and monitoring results.
  •  
  • 10. Reevaluate and improve
  • Let your program evolve according to identified
    metrics of success and changing needs.
  • Use network and national assets and guidance to
    revise and enrich your program.

8
National Support
  • All DIDI sites operate under a partnership
    agreement with the Institute, and an Institute
    consultant is available to review all aspects of
    this agreement with your organization. The
    Institute provides a variety of services and
    support to its member organizations
  • Members benefit by being part of a successful
    national effort that has a collective reach to
    nearly 100,000 manufacturers. DIDI is a national
    brand, one that is increasingly recognized as the
    program grows and more sites participate. DIDI
    and its regional partners receive recognition
    through a number of Institute publications,
    communications, and outreach.
  • You will have access to professionally-developed
    creative material designs and collateral,
    grounded in over 10 years and 1 million in
    research. Collateral materials include
    brochures, art work, photographs, advertisements,
    business cards, logos, letterhead, and other
    marketing templates. These can be customized by
    your organization to meet the requirements of
    your local manufacturers and target populations
    and advance the brand of your own DIDI program.
  • You will be a part of a nationally recognized web
    site (www.dreamit-doit.com) and have access to
    consultant services to assist you in establishing
    a preliminary website presence for your region.
    A website template, URL, and limited technical
    assistance is available to expedite the
    development of your web presence. DIDI also
    receives significant exposure through the
    Institute's website.
  • The Executive Committee, comprised of all DIDI
    member organizations leadership, meets twice a
    year. The Executive Committee meetings provide
    opportunities to share best practices, challenges
    and accomplishments on both a formal and informal
    basis. The Executive Committee also provides
    input to Institute staff that is used to shape
    and improve DIDI at the national level.
  • The DIDI network thrives as a highly
    collaborative learning community that leverages
    assets and ideas among members to strengthen the
    program as a whole. Innovative program ideas,
    tools and creative materials developed by other
    member regions are made available to the entire
    network via the DIDI website.
  • There is accompanying research, organizational,
    and communications templates and guides that can
    be used in conjunction with this Quick Start
    Guide to facilitate the rollout of your DIDI
    program.
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