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Domestic Tourism ?? in

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Title: Domestic Tourism ?? in


1
Domestic Tourism
??
in


Britain and China
  • By ?? and ???

2
UK domestic tourism
  • Expenditure in 2003 is estimated to be over 59
    billion. In 2003 UK residents took
  • 70.5 million holidays of one night or more
    spending 13.7 billion
  • 22.3 million overnight business trips spending
    6.1 billion
  • 34.3 million overnight trips to friends and
    relatives spending 3.4 billion

3
Purpose 1 Relax 2 Explore and
Discover 3 Other values
2
4
For sheer relax As for relax, emphasis could
be placed on escaping real life and everyday
routine, as well as the peace and quiet .As a
result ,seaside and countryside become the
relaxing destinations. However , cities are
becoming one of the favorite relaxing destination
,besides seaside and countryside
2.1
5
??
6
Cities Cities are increasingly becoming
popular tourist destinations in their own right,
offering visitors a vibrant, sophisticated and
busy atmosphere that is distinctly different
from seaside or rural destinations. Tourists may
visit a city for business, to see friends
and family or just for a holiday, and may engage
in a wide range of activities during their
stay, such as shopping, nightlife, food and
drink, sports, festivals or arts and culture.
5.1
7
Market Size in 2000 Cities (large cities
or towns with 100,000
population) accounted for
35 of all domestic tourism trips
38 of spend
by 2003 increased to
36 of domestic trips
39 of spend, the single
most important destination
type for UK tourism.

smaller towns (10,000 -100,000
population)

over half of all domestic trips can be
attributed to urban areas.
5.2
8
In 2003 86 of adults had taken a daytrip to an
English town or city in the previous twelve
months. around 23.7 million Britons took a UK
city break, defined as a trip of at least one
night (normally one to three nights) that
involves staying in one or more cities for a
majority of the stay. In 2004 it was estimated
that in the previous five years, around 45 of
the total UK population had been on a UK city
break
9
  • Why more and more people choose city-tourism?
  • 1 Multiple Breaks
  • 2 Bookings
  • Accommodation
  • 4 Transportation

5.3
10
People now have a limited amount of leisure time
and more personal disposable income available,
encouraging them to take multiple mini-breaks
throughout the year rather than one long holiday.
City breaks of one to three nights serve this
purpose well and in 2003, 30 of holidaymakers
took three or more city breaks in the UK.
5.3.1
11
People are increasingly relying on the Internet
to make these bookings. In 2003, 11-20 of all
UK city breaks were booked online, compared to
just 5 in 2001, and Internet use is projected to
continue growing. Consumers find promotions or
special offers very valuable when booking a city
break. 43 of people who have been on a UK city
break have actually taken advantage of such
offers, which are normally advertised through
newspapers and travel companies. Personal City
Tourism recommendations from friends and family
also play a crucial role in deciding where to
take a domestic city break.
5.3.2
12
On average 53 of those who took short city
breaks over the 2000-2003 period stayed in the
home of a friend or relative. About 34 stayed
in hotels or motels and 6 stayed in a bed and
breakfast establishment. So its very convenient
for them to travel to cities .
5.3.3
13
The vast majority of domestic trips to cities are
made by car, with only 10.9 using rail services.
However, rail travel is still a key method of
transport and accounts for 2.4 million trips to
UK cities. London is the most popular city
destination and is also the most likely to be
reached by rail.
5.3.4
14
The key to exploring is having the opportunity
to see, visit or try something new and
different. The Discover value probably has more
overall appeal, since it focuses less on the
physical adventure elements and focuses more on
education, learning and culture. people associate
it with arts, culture, history and heritage .
15
The theme park The Wild West Roman Theme
Park Landscape and heritage English Lake
District The mountains of Snowdonia The
Yorkshire Dales and Dartmoor
16
English Lake District
The mountains of Snowdonia
17
Chinese Domestic Tourism
18

Total Number of Domestic Tourists from 1996-2003
unit million people unit billion US
dollars
19
  • Whats the purpose of Chinese spending their
    holidays in traveling?
  • What places most attract Chinese national
    holiday-makers?

20
Most Popular Cities Top 10
21
Beijing
22
Shanghai Paris of the East
23
HangzhouParadise on Earth
24
  • Historical and Cultural Sites
  • Economic Zones (?????)

25
?????? ???? http//www.bta.org.uk/
http//www.visitbritain.com/research
http//www.tourismtrade.org.uk/Market Intelligence
Research/ DomesticTourismStatistics/default.asp
http//www.tourismtrade.org.uk/Images/ England20P
roduct20Segment 20Fit_tcm12-12334.pdf http//eco
nomy.scol.com.cn/cjdt/ 20051011/2005101191122.htm
26
Thank you for your time !
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