8350 N. Central Expressway, Campbell Center 1, Suite 1500 Dallas, TX 75206

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the Texas Museum of Automotive Historylocated
in Fair Park, Dallas
8350 N. Central Expressway, Campbell Center 1,
Suite 1500 Dallas, TX 75206 Office 214-393-4662
- Fax [phone] Email spage_at_thevrl.com Commun
ity http//www.myvrl.com/group/texasmuseumofautom
otivehistoryii
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The Texas Museum of Automotive HistoryAutomobile
races have taken place in Fair Park since 1901

• Automobile racing starting in Fair Park in 1901
  and culminated with the staging of the United
  States Formula One race in 1984.
• We are working with the City of Dallas, Dallas
  Parks and Recreation Department and Friends of
  Fair Park to build a world-class Museum of
  Automotive History in Fair Park.
• The Museum will provide attendees with an
  overview of the history of the automobile from
  1901 to 1984, and showcase the interaction
  between racing and commercial car development
  during that period.
• The Museum will feature an ongoing and open
  restoration capability, (The Restoration Factory)
  designed to educate visitors about the automobile
  manufacture and restoration process.
• The Restoration Factory will employ at risk
  youths and will function to educate and provide a
  career path for selected individuals.
• The operating goal of the Museum will to become
  recognized as one of the top 10 Automotive
  Museums in the world, thereby enriching the State
  of Texas, the City of Dallas, its citizens and
  its visitors.

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Operating Vision

• We will stage the development of the Museum in
  the Grand Place Building in Fair Park, 2010-2012.
  We will restore and use the vacated Science
  Museum Building as our permanent location from
  2013 on.
• The Museum will include the prominent display of
  two hundred (plus) luxury, classic and sports
  racing vehicles in dioramas and exhibits
  dedicated to the telling and preservation of
  automotive history.
• Visitors will be able to see the on-going
  restoration of vehicles at all stages.
• A state-of-the-art library will be available to
  the Museum and its members, as well as to the
  general public for restoration research and
  enjoyment.
• World automotive events will be shown live (and
  re-broadcast) in an auditorium theatre venue that
  will also host film viewings, conferences and
  lectures.
• The Museum will be interactive in all respects,
  appealing to all generations.

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Non-Profit Entity est. April 16th, 2010
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At Risk Youths - The Restoration Factory
Science Museum Building Lower Level 40,000/-
usable SF
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Initial Funding and Focus

• The Museum will seek the financial support of the
  community it will serve by way of Automotive and
  Energy company sponsorships, corporate
  contributions, individual donations, gifts of
  private libraries and automobiles.
• We will work with benefactors to insure their
  gifts are cared for and showcased in a manner
  befitting the museum, the general public and its
  mission of preserving these historic cars for
  posterity.
• We will generate additional operating income from
  corporate and special events.
• In much the same manner that Dallas major
  museums operate today, we will derive revenue
  from a strata of individual and corporate annual
  memberships.
• The Museum is organized as a 501-C-3 not for
  profit entity, with tax benefits for donors and
  supporters.

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Funding Goals and Timing

• The Grand Place Building - Staging Location 2010
  2012
• Initial Cost - 500,000 for creation of dioramas
  and exhibits
• Initial Operating Budget - 1,000,000
• Restoration of the Science Museum Building - 30
  million (est.)
• City of Dallas Matching Grant 2012 Bond Election
  - 15 million
• Private Museum Restoration Fundraising Goal - 15
  million
• Restoration Factory Education Endowment Goal -
  10 million

30 million Restoration Total
15 million Matching Contribution - City Bond
1 million Operating Expense
500,000 Opening Cost
Grand Place Building 70,000 SF
Science Museum Building 140,000 SF
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Major Donations

• The Museum is seeking one naming and two
  presenting sponsors. Major donors will be
  recognized in the following way
• 1 x Museum Title Sponsor (Naming Right)
  10,000,000
• 2 x Museum Presenting Sponsors (e.g. Ford, Coke,
  Dr.Pepper, ATT, Exxon) 5,000,000
• Gift Categories will include
• Grand Marshall 1 million
• Concours dElegance Patron 500,000 - 1 million
• Car Marque Patron 100,000 - 499,999 (e.g.
  Ferrari)
• Museum Patron 50,000 - 99,999
• Lifetime Museum Member 25,000
• Corporate Sponsor 25,000
• Annual Membership 240
• All gifts (cars, money, memorabilia) will be tax
  deductable. The Museum will be organized as a
  501-C-3 not for profit entity.

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A Profitable 501-C-3
Science Museum Building Upper Level 70,000 SF
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Ongoing Sources of Revenue

• Our objective will be to operate the Museum at a
  profit. Fifty percent of operating profit will
  be dedicated to Museum expansion and building
  restoration. Ongoing sources of revenue include
• General Admission
• Tours
• Special Events
• Off Premise Caterers And Florists
• Corporate Clients
• Social Clients
• Galas And Fund Raisers
• Dallas / Arlington / FW Chambers
• Automotive Auctions
• Education and Classes
• Collateral (Advertising Revenue)
• Community Web Site includes interactive elements
• Museum General Information Brochures
• Items Associated with Sponsorship, Museum Friends
  and Docent Programs
• Annual Calendar
• Monthly Internet Newsletter Advertising

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Our Target Demographics

• There are 6/- million residents in the greater
  DFW Region and an estimated 28 million visitors
  to Dallas annually. There are 75 million USA
  based baby boomers and a total of 125 million in
  the USA, UK Europe. An estimated 500 million
  people globally follow the Formula 1 racing
  series the majority of this demographic love
  racing and cars!!!!
• There are an estimated 10 million vintage car
  owners worldwide 4 million in the USA (source
  4 x major vintage car Insurance companies
  Grundy, Heacock, Hagerty Aon).
• A great number of owners show and race cars
  through 15,000 clubs in the USA and 700 clubs in
  the UK Europe (source Hagerty Insurance see
  www.hagerty.com and the Motor Sports Association
  see www.msauk.org).
• In addition to an every man, woman and child
  focus, these individuals are our target Museum
  visitor demographic.

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Promoting the Museum on Social Networks
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Showcasing 20 Racing Events Annually
Dallas
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Educational How to Guides - Example
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Start-Up and Re-Use Considerations

• Start Up Budget for Grand Place Building
• Building Materials and Labor to build Main
  entrance, Lobby Counter, office and event space,
  Restoration Factory, display barrier, outside
  signage (Materials 150,000 Labor 100,000 -
  250,000 total).
• 50 Large Screen TVs (LG, Samsung, Phillips _at_
  1,000 per - 50,000)
• 120 touchpad displays (300 per - 36,000)
• Backdrop story/picture boards (120 one for each
  exhibit. Plotter, laminator machine and materials
  - 20,000)
• Directional lighting (200 lights _at_ 60 per -
  12,000).
• Sound and security system for events (20,000)
• DVD Player system for 50 Screens (20,000)
• Office Equipment (5,000)
• Office Furniture (5,000)
• Website, Advertising, Promotion, Brochures
  (50,000)
• Event equipment (50 tables and 500 chairs -
  10,000)
• Estimated total start up costs 500,000 - 600,000

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Operating Cost Considerations

• Operating cost considerations
• Museum Director General Manager Event Director
  Receptionist, Restoration Manager, 3 x
  Restoration Staff (8 total).
• Benefits - Healthcare, Retirement contribution.
• Insurance (20,000)
• Enclosed Trailer and Pick-up truck (30,000)
• Removal and Storage during State Fair (2010, -
  2012)
• Marketing and Advertising (75,000)
• Automobile acquisition
• Bank/Credit Card Charges
• Communications (Phones, Internet, Cable - 8,000)
  
• Taxes/Licenses
• Gift Shop
• Special Event Fees
• Estimated Annual Base Operating Cost
  1,000,000/-

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Implementation Sequence

• Stage Museum in Grand Place Building (May -
  August, 2010)
• Vacate Grand Place Building for State Fair
  (September October 2010 - 2012)
• Formally Open Museum Grand Place Building in
  November, 2010 (after State Fair). Operate in
  Grand Place Building for 2 years.
• Renovate Science Museum (Q4 2012 to Q1 2013)
• Move into Science Museum Building Q2 2013

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Types of Cars

• Our intent for the Museum is to weave the story
  created by mans interaction with racing and
  cars. Mindful of our Texas location and regional
  roots, the Museum will be organized as a timeline
  around the perimeter of the building. Car types
  will include representative marquees from each
  decade since 1900
• Steam (Brass) cars
• Antique cars
• Classic cars
• Muscle cars
• Race cars (IRL, F1, CanAm, Stock cars, NASCARs
  etc.)
• Former Fair Park Race cars (1901 1984)
• Significant history cars, including prototypes
• In addition to cars from 1901 to 1984, the Museum
  will feature important cars on loan to the Museum
  from prominent car collectors.

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Leadership Team

• BOARD OF DIRECTORS
• Stephen Page, Museum Chairman CEO
• Wilbert van Grinsven, General Manager and Curator
• William B. Sechrest
• Jeffrey P. Howle
• Advisory Directors
• Sam Pack
• Jack Griffin
• Pat Carmichael
• Dr. Harvey Carter
• Charles Seeds
• Robert Minyard
• Henry S. Miller III
• Scott Murray
• Management Team
• Stephen J. L. Page, Chairman CEO
• Wilbert van Grinsven, General Manager and Curator

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Contact
Stephen J. L. Page Chairman CEO email
lordpage_at_yahoo.com Office 214-393-4662 Cell
214-676-4333 Fax [phone] Wilbert
Grinsven Museum General Manager and Curator Cell
214-543-7047 email wilbertma_at_yahoo.com
Campbell Center 1 8350 N. Central Expressway,
Suite 1500 Dallas, TX 75206