Fear Appeals - PowerPoint PPT Presentation

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Title:

Fear Appeals

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Title: No Slide Title Author: Amy Talhouk Last modified by: Boston University BUMC Created Date: 2/4/1998 9:06:38 PM Document presentation format – PowerPoint PPT presentation

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Tags: appeals | fear | sprint

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Title: Fear Appeals


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Fear Appeals
  • Strong scare tactics may alienate
  • Mild fear appeals are more effective
  • Emphasize risk and possible benefits together
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