Desktop Publishing: The Target Audience

1
Desktop Publishing The Target Audience

• 3.02 Understand business publications.

2
Traits of the Target Audience

• Once the type of publication is determined, the
  next step is to examine the Target Audience.
• Knowledge of the Target Audience is critical to
  effective communication through publications.

3
Traits of the Target Audience

• Although a Target Audience can be characterized
  by many traits, we will only cover the following
  four in this objective

4
Age of the Target Audience

• What is the general age group ?
• Elementary
• Preteen
• Teen
• Young adult
• Mature adult
• Senior citizen

• Is the publication being prepared for
• young children to entertain them and tell a
  story at a birthday party?
• Is it for a classroom to inform students about a
  topic?
• 3. The age of the Target Audience will
• assist in choosing Design Elements that
• will be used in the publication.

5
Educational Background of the Target Audience

• What is the general Education Level of the Target
  Audience?
• If it can be defined, knowledge of the
  Educational Background will determine the amount
  of text, word choices, and amount of graphics
  used in the publication.
• Remember, less is more!
• Be concise and get to the point.

6
Common Interestsof the Target Audience

• Does the Audience (group) as a whole share Common
  Interests, such as knitting, doll collecting,
• bowling, stamp collecting, kayaking, or
• fly fishing?

7
Group Memberships
Does the Audience share similar Group Memberships?

• Other Groups
• Religious
• Ethnic
• Political
• Sports
• Sorority or Fraternity

• Special Interest Groups
• Boy Scouts
• FBLA
• Gaming
• Gardening
• Harry Potter