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The Social Life of Information

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The Social Life of Information Chapter 6 Innovating Organization, Husbanding Knowledge Knowledge Conundrum Difficulty in moving knowledge Impossible to stop ... – PowerPoint PPT presentation

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Title: The Social Life of Information


1
The Social Life of Information
  • Chapter 6 Innovating Organization, Husbanding
    Knowledge

2
Knowledge Conundrum
  • Difficulty in moving knowledge
  • Impossible to stop knowledge flow

3
Fumbling the Future
  • Knowledge can be
  • Sticky
  • Leaky
  • Xerox PARC
  • First GUI with windows
  • Mouse
  • Engineers, scientists and managers could not
    agree on value of these developments
  • Lost to Apple, Microsoft

4
United in Theory, Divided in Practice
  • Organizational theory assumes homogenous firms
  • 1930s theory that organizations promote
    melting pot
  • 1950s Organization man
  • Work identity is always local
  • Local knowledge reinforces divisions

5
Loosening Ties
  • Lockheeds skunk works
  • Xerox PARC
  • GMs Saturn division
  • Intrapreneurship

6
Becoming Untied
  • Invention produces new ideas
  • Innovation implements inventions
  • These can become disconnected
  • Corporations do not make great leaps

7
Computer Networks
  • PC was initially rejected by Xerox, Intel
  • Networks of practice
  • Internal
  • External
  • Promotes knowledge leakage

8
Exchanging Complements
  • Xerography (copiers) rejected by IBM and AB Dick
  • Knowledge of GUI flowed from PARC to Apple
  • Apple struggled for 5 years (1979 1984) to make
    it commercially viable
  • Internal struggles at Apple

9
Exchanging Complements
  • Journey from invention to innovation is difficult
  • Requires
  • Hard work
  • Tough decisions
  • Organizational commitment
  • Leadership
  • Trust
  • Invention requires complementary systems

10
Clustering
  • Matrix of organizations and networks of practice
  • Reflects loose matrix (Silicon Valley)
  • Connects internal and external structures

11
Clustering
  • Vertical lines are firms
  • Horizontal are communities of practice

12
Clustered Ecologies
  • Geographical clustering of industries
  • Firms are no longer isolated
  • Mysteries of the trade become common knowledge
  • Knowledge flows in and out

13
Clustered Ecologies
  • Labor pools develop
  • Subsidiary industries develop
  • Regional advantages accrue
  • Feedback loops
  • Social forces co-operate with economic ones

14
Revivals
  • Death of distance
  • Physical communities still thrive
  • Complementary organization spring up
  • Universities and colleges feed organizations
  • Knowable community
  • IT is not dispersing these clusters

15
Revivals
  • Death of the firm
  • Organization flattening
  • Self-organization will prevail
  • Formal organizations hinder monopolies
  • Organizations can afford R D
  • The firms husbands resources

16
Questions Discussion
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