Social Media and EMS Education

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Social Media and EMS Education

• Michael Abernethy MD FAAEM

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Disclosures

• I have conflicts in my life
• I have interests in my life
• The two do not overlap

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Questions regarding current use of  spinal
immobilization for trauma
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This is not unique to just one area

• Advanced Airway
• Trauma resuscitation
• Cardiac resuscitation
• Prehospital CC
• Stroke
• Sepsis
• CC pediatrics
• And on and on and on..

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MEDIA
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The problem with Traditional Media
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AM radio in the 1960sSmall Town America
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But was it always ?
Tom Abernethy WSTV Radio Phone Party 1960-1988
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Social Media Definition

• The interaction among people in which they
  create, share or exchange information and ideas
  in virtual communities and networks

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Social Media How do we use it?

• Keep in touch with family/friends
• News, Current events
• Gaming
• Blogs personal publishing to the masses
• Networking Business E-commerce
• Politics Social Conscience
• Marketing
• Education!

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Twitter
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Twitter itself contains limited info Its value
is as a link to definitive blogs, scholarly
references, journal articles. It also provides
almost worldwide instant contact with many of
their authors

• Find people with similar interests follow them.
  If their tweets are uninteresting and not
  pertinent to your interests Unfollow them

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Twitter 101 - Create a Profile
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Twitter 101 What is a Tweet?

• 120 characters - a message
• Can also contain a hashtag ie UWEM
• Link to any internet address/webpage
• Photos

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Twitter 101

• Handle your Twitter name. Starts with a _at_
• Followers Those people who choose to receive
  your tweets
• Following Those people whose tweets you choose
  to receive Twitter feed
• Followers does not always equal Following
• Retweet- how your tweet can reach thousands
• How many can you truly follow?

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If you think you are special/famous because you
have 1000 Twitter followers Just remember
Justin Beiber has 51,000,000
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Twitter 101 Find someone with similar interests
See who they are following and start following
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Twitter

• You can follow ANYONE no friending
• You dont have to use your name you can be
  relatively anonymous
• But Anyone can follow you
• It can totally be one way you can follow
  hundreds and never post your own tweet
• Think before you post it will be out there
  forever for anyone to see

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Social Media Conduct Rules

• Never discuss patient specific issues
• Never be anonymous in any opinions or postings
  (anonymous lurking OK)
• Remember EVERYONE is watching. Assume your
  posts will go on a billboard in front of your
  place of employment and your Mom will be able to
  read it
• You can be controversial, even edgy but BE NICE

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We need to stop re-inventing the wheel in every
department, in every hospital, in every state, in
every country_at_precordialthump
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Slaying Medical Dogma

• Very smart people with extensive experience who
  have a command of the medical literature

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FOAMed What is it?

• Free Open Access Medical Education
• FOAM is independent of platform or media
• Not a teaching philosophy or strategy
• It is a globally accessible crowd-sourced
  educational adjunct 

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FOAM is a useful way of disseminating,
dis-cussing, dissecting and deliberating over the
products of that research as well as exploring
issues where research ?ndings do not apply, or
simply do not exist

• Christopher Nickson Mike Cadogan

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FOAM is the conceptFOAMed is the Twitter
hashtag
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I dont have/want a Twitter account. Can I still
access the benefits of FOAMed?

• ABSOLUTELY !

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lifeinthefastlane.com
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Hundreds of EMS blogs
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Peer Review? It Aint All That
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FOAMed No Formal Peer Review

• 24/7 Near instantaneous, post publication
  commentary by anyone with an internet connection

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Twitter/Online relationships, are they real ?

• It Depends

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My one year Social Media experience(thus far)
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DevelopingEM Havana
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FOAMedWhat are you waiting for !
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Questions ???
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Thomas the Tank EngineThe crystal meth years.