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Appeal to Fear/ Scare Tactics


Title: PowerPoint Presentation Author: Josh Brooks Last modified by: lhughes Created Date: 1/1/1601 12:00:00 AM Document presentation format: On-screen Show – PowerPoint PPT presentation

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Title: Appeal to Fear/ Scare Tactics

Appeal to Fear/ Scare Tactics
  • By Josh Brooks and Mattie Gibson

  • Fear appeals are often used in marketing and
    social policy, as a method of persuasion. Fear is
    an effective tool to change attitudes, which are
    moderated by the motivation and ability to
    process the fear message.
  • "Appeal to Fear." Wikipedia, the Free
    Encyclopedia. 2 Feb. 2012. Web. 19 Feb. 2012. 
  • Basically it is the use of fear to control

  • https//
  • "Beyond Scared Straight Sneak Peek -
    YouTube." YouTube - Broadcast Yourself.Aetelevisio
    nnetwork, 4 Jan. 2011. Web. 19 Feb. 2012. 
  • This Video is a preview of a show on AE were
    inmates try to scare troubled teens to keep them
    out of jail. Since they use fear to try to change
    these teens it is a perfect example for this

Act 1, Pg. 175
  • Abigail- Let either of you breathe a word, or
    the edge of a word about the other things, and I
    will come to you in the black of some terrible
    night and I will bring a pointy reckoning that
    will shudder you.
  • The appeal to fear- In this quote Abigail is
    using fear to control Betty and Mary Warren to
    prevent them from confessing what really happened
    in the woods.

Act 4, Pg 236
  • Elizabeth- Great stoned they lay upon Giles
    chest until he plead aye or nay. They say he give
    them but two words. More weight, he says. And
  • The scare tactics- Elizabeth is describing the
    fact that the courts tried to scare him into
    giving a plea of guilty or not guilty.

(No Transcript)
Image Description
  • "Anti Smoking Ads - Session Magazine." Session
    Magazine - Daily Dose of Photos. Web. 19 Feb.
  • Most people are afraid to die. So the words
    Smoking Kills so why bother starting is
    playing on that common fear which is an example
    of scare tactics.