3.01 Identify Revenues in Sports and Entertainment Marketing - PowerPoint PPT Presentation

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3.01 Identify Revenues in Sports and Entertainment Marketing

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3.01 Identify Revenues in Sports and Entertainment Marketing Budgets Budgets are projections of revenues and expenses for a business over a period of time. – PowerPoint PPT presentation

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Title: 3.01 Identify Revenues in Sports and Entertainment Marketing


1
3.01 Identify Revenues in Sports and
Entertainment Marketing
2
Budgets
  • Budgets are projections of revenues and expenses
    for a business over a period of time.
  • Budgets are continually revised.

3
Revenue
  • Money coming into a business.
  • Financial resources must be secured for
    businesses to be successful.
  • Facility managers can increase revenue through
    food and beverage services, luxury boxes, special
    seating and parking.

4
Revenues Include
  • Advertising, including sponsorships.
  • Investors are a source of money for professional
    teams. Investors may be silent.
  • Sales of official broadcasting rights.
  • Sales of official merchandise.

5
Revenues Include (Continued)
  • Percentage of sales from broadcast media
    commercials.
  • Sales of tickets
  • Personal seat license (PSL)
  • Season tickets
  • Teams divide individual ticket sales, merchandise
    and television revenue
  • Secondary events pre or post events.

6
Public Avenues for Securing Financing
  • Hospitality tax is levied against hotel rooms,
    car rentals, and at certain venues.
  • Property taxes are levied against personal
    property (land, houses, automobiles).
  • Food and beverage tax is levied against prepared
    food.
  • Ticket tax is levied against event tickets for
    the purpose of improving facilities.
  • Municipal bonds may be sold.
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