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Punjab Heritage and Tourism Promotion Board - PHTPB

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Title: Punjab Heritage and Tourism Promotion Board - PHTPB


1
Punjab Heritage and Tourism Promotion Board -
PHTPB
  • Broad-basing Hospitality Education and Skill
    Development

2
Skill Development
  • Broad-Basing Hospitality Education
  • Hospitality Courses of 1-1/2 1 year
    resp. being introduced in Govt. Colleges, ITI s.
  • Hunar Se Rozgar Tak.
  • Skill Certification.
  • Newly Proposed courses.

3
HUNAR SE ROZGAR TAK
  • The Prime Ministers National Skill Development
    Council has identified Tourism/Hospitality
    Industry, along with Health and Information
    Technology for mass basing the Skill Training.
    The three sectors are recognized as larger
    generators of employment.
  • Hunar Se Rozgar Tak Fully Funded by MoT
    (Avg.11,000/- per Trainee) Training initiative
    to create employable skills amongst the youth was
    launched in 2009-10 with a basic objective of
    reducing skill gap in the Hospitality Tourism
    Sector. The program is fully funded by the MoT
    and it covers Four Hospitality related trades
    namely
  • FOOD PRODUCTION
  • FOOD BEVERAGE SERVICE.
  • HOUSE-KEEPING and
  • BAKERY.
  • Each training program is of short duration of 6-8
    weeks.
  • The training scheme is open to 8th pass
    unemployed youth of age between18-28 years.

4
HUNAR SE ROZGAR TAK
  • In Govt. (IHMs) Institutes of Hotel Management.
  • IHM Gurdaspur
  • State IHM, Bhatinda.
  • FCI Hoshiarpur.
  • Target for year 2012-13 350280400 1050

5
HUNAR SE ROZGAR TAK
  • In Pvt. Institutes of Hotel Management.
  • Chitkara School of Hospitality.
  • Chandigarh College of Hotel Management
    CGC/Landra.
  • Desh Bhagat Institute of Hotel Management.
  • Ryat Bahra Institute of Hotel Management.
  • KC Institute of Hotel Management.
  • CT Institute of Hotel to be conducting the
    training program 2012-13 onwards -
  • Three New Institutes of Hotel Management to
    conduct HSRT 2012-13 0nwards.
  • Saint Soldier Institute of Hotel Mangement.
  • Sant Isher singh Educational Society.
  • Shri Sukhmani Institute of Hotel Management.
  • Target for year 2012-13
    780.

6
Previous Years Achievements 2010-11 and 2011-12.
  • Six Pvt. Institutes.
  • 2010 -11 184/240.
  • 2011-12 400/480
  • Govt IHMs/FCI 2012-13
  • IHM Gurdaspur 124 89 213 /350
  • SIHM Bhatinda 135/200
  • FCI Hoshiarpur 258 (140)/400.

7
HUNAR SE ROZGAR TAK THROUGH HOTELSConducted by
Starred Hotels.
  • 39 Classified Hotels in the State.
  • Nodal Training Institutes to provide the
    technicalities / guidelines of the program.
  • IHM Gurdsapur.
  • SIHM Bhatinda.
  • FCI- Hoshiarpur
  • Initial Target of Training approx. 200 persons in
    2012-13.

8
Hunar Se Rozgar Tak Sena ke sahyog
se.Conducted in tie-up with Army Units.
  • Army unit at TIBRI Gurdaspur.
  • Army Cantonment Bhatinda.
  • Army cantonement Jalandhar/Air Force Unit
    Adampur.
  • Nodal Training Institutes.
  • IHM Gurdaspur.
  • SIHM Bhatinda.
  • FCI Hoshiarpur.

9
SKILL DEVELOPMENT 2HSRT Driving Schools.
  • Training Program to Impart Driving Skills.
  • The only Govt. School Mukatsar.
  • Other recognized Schools of repute in each distt.

10
HSRT through WGAIWomen Golf Association India
  • Basic Training Course for Golf Assistants/Caddies.
  • CWGA Chandigarh Womens Golf Association.
  • PWGA Punjab Womens Golf Association.

11
Contemplated Courses-HSRT
  • Basic Fitness Training.
  • Basic Course in Beauty Therapy.
  • Basic Course in Spa Therapy.
  • Flower arrangement in Hotel Events.
  • Photography Videography.
  • Video Editing.
  • Technicians trained for lighting.
  • Routine Technical Maintenance Skills for
    Heritage Tourism Sites.
  • Preparing and Application of Lime Mortars and
    Renders.
  • Training to Potters in Glazing.
  • Basic course in Travel/Tour Operators.
  • Soft skills.
  • Traditional wear.

12
Skill Development -3NEWLY PROPOSED COURSES
  • Contemplated Training Programs other than
    Hospitality.
  • Basic Fitness Training.
  • Basic Course in Beauty Therapy.
  • Basic Course in Spa Therapy.
  • Flower arrangement in Hotel Events.
  • Photography Videography.
  • Video Editing.
  • Technicians trained for lighting.
  • Routine Technical Maintenance Skills for
    Heritage Tourism Sites.
  • Preparing and Application of Lime Mortars and
    Renders.
  • Training to Potters in Glazing.
  • (4,5,6 - Conservation and Restoration
    Courses)

13
Sr. No. Name of the Course No. of Students/Session Estimated Budget Requirement (in Rs.)
1 Basic Fitness Training. 2000 2.8 Crores
2 Certificate course in Beauty Therapy. 500 70 Lacs
3 Certificate course in Spa Therapy. 500 70 Lacs
4 Flower arrangement in Hotels Events 250 35 Lacs
5 Photography Videography 250 35 Lacs
6 Video editing. 100 14 Lacs
7 Technicians trained for lighting 75 10.50 Lacs
8 Routine and Technical maintenance skills for Heritage Tourism Sites. 50 7.00 Lacs
9 Preparing and Application of Lime Mortars Renders. 40 5.60 Lacs
10 Training to Potters in Glazing. 40 5.60 Lacs
Total 3800 5,32,70,000.
14
Capacity Building for Service ProvidersSkill
Certification5 Days Orientation Program
  • Farm House Employees / owners.
  • Mid day Meal Staff.
  • Govt. Offices Corporations/Boards Service
    staff. Punjab Bhawan Chd. Delhi.

15
Contemplated Courses Under HUNAR SE ROZGAR TAK
  • BASIC FITNESS TRAINING. (Target-1000)
  • BEAUTY THERAPY-SKIN CARE (Target-500)
  • SPA THERAPY (Target-500)
  • PHOTOGRAPHY VIDEOGRAPHY (Target-250)
  • VIDEO EDITING (Target-100)
  • TECHNICIANS TRAINED FOR LIGHTING (Target-75)
  • FLOWER ARRANGEMENT FOR EVENTS FUNCTIONS
    (Target-250)
  • CONSERVATION RESTORATION COURSES
  • ROUTINE TECHNICAL MAINTENANCE SKILLS FOR
    HERITAGE TOURISM SITES (Target-50)
  • PREPARING AND APPLICATION OF LIME MORTARS AND
    RENDERS (Target-40)
  • TRAINING TO POTTERS IN GLAZING (Target-40)

16
BASIC FITNESS TRAININGNeed For The Course
  • TO CREATE EMPLOYMENT IN WELLNESS SECTOR
  • TO BRING THE UNEMPLOYED YOUTH INTO MAINSTREAM
  • TO INCREASE THE AVERAGE INCOME OF PERSON WITH
    GIVEN EDUCATION QUALIFICATION
  • NEED TO MAKE A FITTER INDIA

17
POTENTIAL OF THE COURSE
  • Free lancer personal trainer
  • (earning capacity Rs 15,000/- to Rs 2 lacs PM)
  • Trainer for sports professionals
  • (earning capacity Rs 25,000/- to Rs 2 lacs PM)
  • Fitness / Sports Lecturer
  • (earning capacity Rs 25,000/- to Rs 3 lacs PM)
  • Celebrity Trainer
  • (earning capacity Rs 30,000/- to Rs 3 lacs PM)
  • Personal trainer Gym / Fitness organization
  • (earning capacity Rs 7,000/- to Rs 45,000/- PM)

18
JOB OPPURTUNITIES WITHIN GYM
  • OPERATION MANAGER
  • GYM MANAGER
  • HEAD TRAINER
  • PREMIUM PERSONAL TRAINER
  • SENIOR PERSONAL TRAINER
  • PERSONAL TRAINER

19
CITIES / TOWNS THE COURSE TO BE CONDUCTED
  • The Course shall be conducted in
  • Ludhiana
  • Jallandhar
  • Mohali
  • Amritsar
  • 5) Bhatinda

20
Personal Care Therapy
  • SKIN CARE
  • SPA THERAPY

21
NEED FOR THE COURSES
  • Creation of Skilled Beauty / Personal care
    Practitioners/Workforce Entrepreneurs from the
    underprivileged sections of the society.
  • To create increase employment opportunities for
    the unemployed.
  • To give Hands on and practical acquisition of
    skills targeted at low to average educated
    profile.
  • To Encourage employability / self reliance
    /entrepreneurship

22
Scope/Career Oppurtunities
  • Beauty-care is Multi- billion Industry employing
    millions of people
  • As per the recent EY-FICCI Wellness Report 2011
    the current market size of Beauty/ wellness
    category is Rs. 11,000 Crores and will grow at
    the rate of over 30-35 every year
  • Average per month salary of the candidate Rs.
    7500/- PM.
  • The Industry will require 5,00,000 beauty
    professionals

23
Area of Employability post trainings
  • Beauty therapy /Beauticians
  • Spa Therapy
  • Masseur
  • Manicurist /Pedicurist.
  • Make-up Practitioner
  • Cosmetic retail.
  • Entrepreneur

24
Training Capacities Available in Punjab
25
FLOWER ARRANGEMENT IN EVENTS FUNCTIONSNEED FOR
THE COURSE
  • Trained floral arrangers are not available for
    hotels which are specially required for various
    functions in banquets /events / functions.
  • After doing this course these students can become
    entrepreneurs and have start their business of
    floral arrangement/decoration with the minimum
    investment of Rs. 20,000 only. OR they may be
    employed by event managers, Hotels /Marriage
    palaces etc.
  • Presently the Flower Arrangers in Chandigarh are
    from neighboring states.

26
SCOPE /CAREER OPTIONS
  • Self-Employed Floral arranger
  • Employee in
  • Flower Shop
  • Event Management Companies
  • Caterers / Marriage palaces
  • Hotels.
  • Internet Floral company
  • Home Décor Store

27
SALARY/INCOME
  • The Flower Arrangers salary starts from Rs.3000
    and can go up to Rs.15000.
  • To start their own business the initial
    investment required worth Rs. 20000.

28
TECHNICIANS TRAINED FOR LIGHTINGNEED FOR THE
COURSE
  • Lack of knowledge of basic safety requirements.
  • Mostly untrained and working by hit and trial
    method. No proper tools are being used
  • Loose and shabby wiring ways which are accident
    prone i.e. there are no safety concerns. No. of
    accidents occur due to faults in electric
    circuits.
  • Lighting plays an important role in all sectors.
    Lack of knowledge of types of lighting and its
    right application.
  • Lack of knowledge of new available technologies.
    A formal training can give them exposure and
    helps in spreading awareness usage of latest
    energy efficient and environmental friendly
    equipments. Need of task oriented lighting.
  • Experienced electricians are in great demand. 

29
SCOPE /EMPLOYMENT OPPORTUNITIES
  • The basic and advance technical/ theoretical
    knowledge in the field will increase creativity
    and skills.
  • Knowledge of lux levels, CRI etc, design
    layouts, lighting schemes and control, knowledge
    of right instruments shall help him to work
    efficiently.
  • Can get jobs in Electrical wiring and lighting
    schemes, maintenance, parts replacement at
  • Domestic.
  • Commercial complexes Malls, Theatres, Hotels
    etc.
  • Industries
  • Can work with contractors (even dealers of
    lighting systems keep their team of skilled
    workers for installation s at the client end) or
    as contractor Can open their general electrical
    repair shops.
  • Can work with the event managers in organising
    parties, shows etc where lighting plays biggest
    role.
  • Studio lighting key lighting, back lighting and
    fill lighting
  • Opportunities in landscape lighting, façade
    lighting, high mast lighting flyovers, airports,
    open parking areas.

30
SALARY STRUCTURE
  • Daily wages _at_ Rs 200 300 depending upon skill
    and experience
  • Self employed can earn Rs 10,000 12, 000 per
    month
  • Industries and studios _at_ Rs 5000 7000 per month
  • Cruise _at_ Rs 20,000 25,000

31
PHOTOGRAPHY VIDEOGRAPHYVIDEO EDITINGNEED
  • Photography Videography
    Course
  • Available work force is not trained
    professionaly.
  • Mostly untrained and working by hit and trial
    method.
  • Taking routine Photographs/Video and creativity
    is lacking.
  • Ethics in the field of Photography is missing as
    well as journalistic aptitude.
  • Growing Profession.
  • Media is in expansion mode and Advertising/Public
    Relations/Concept Photography/Documentary/Corporat
    e Films/Citizen Journalism/ Visuals for online
    media are in great demand. Also, in Weddings
    Event Functions.

32
Need for Video Editing
  • 24 X 7 Television Channels look for
    software/content which is well edited so trained
    people have great scope.
  • Production houses also supply video content to
    Audio/ Visual media and New Media and its editors
    are in great demand.
  • Video Editors who can also do VFX,GFX and CGA are
    most sought for.
  • Independent show, contribution towards
    documentary, corporate films, show reels,
    Advertising and PR campaigns need good video
    editors.
  • Convergence of media and minimum or only one
    person can do all the expected work is preferred
    and backpack journalism is slowly coming in India
    as well so the course may prepare the man power.

33
Scope/Employment Opportunities
  • Training in the field will increase creativity
    and skills.
  • Knowing basic and advance technical/ theoretical
    knowledge will make better Photographer/Videograph
    ers/Video Editors.
  • Media- Audio/Visual needs skilled professionals
    that can be met by doing the course.
  • Self employment, Production houses-Television/Film
    s, Concept and Theme Photography, Reality shows,
    Advertising and Public Relations firms need good
    photographer/ Videographers and also Video
    Editors.
  • Technical advancement with regard to
    camera/equipment/editing software are rapidly
    advancing and can be met only by trained
    professionals.

34
AVERAGE SALARY/INCOME
  • TV Channels especially in Punjabi are coming up
    like Star/ ABP is now in Punjabi, Tehalka,
    Channels of print media organizations are lined
    up, PTC, Day Night, Doordarshan is expanding,
    Educational TV/ EDUSAT, CEC, Electronic Media
    Production Centre, at various places functional/
    coming up.
  • Channels focusing North India are in fray
  • Good Video editor earns in hourly basis.
  • Video Editors can be recruited in a salary Rs.
    12000 to 20,000/ per month.
  • Photographers and Videographers work on the
    assignment/ job basis if not employed
    permanently.
  • Videographers earn Rs. 12,000 to 18,000 per month
    average salary.
  • Still photographers may get Rs. 10,000 to 15,000
    per month initial salary.
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