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Gap Analysis and Recommendations for WRIA 8 Education and Outreach Strategy

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Title: Gap Analysis and Recommendations for WRIA 8 Education and Outreach Strategy


1
Gap Analysis and Recommendationsfor WRIA 8
Education and Outreach Strategy
  • Annette Frahm
  • Sage Enviro

2
Gap Analysis Research Questions
  • Where are gaps in implementation of Salmon
    Recovery Plans communications and outreach
    recommendations?
  • What can WRIA 8 do to improve implementation of
    recommendations?

3
Gap Analysis Methodology
  • Developed matrix
  • Key salmon recovery issues
  • Key behaviors
  • Importance of behaviors to salmon recovery
  • Key audiences
  • Ease of behavior change
  • Possible joint efforts
  • Existing efforts

4
Gap Analysis Methodology
  • Obtained information about existing efforts from
  • Survey jurisdictions completed for WRIA 8
    Progress Report
  • Follow-up interviews with several jurisdictions

5
Selected Findings
  • Many cities are involved in
  • Lakeshore habitat (Lake WA Green Shorelines
    project)
  • Low-impact development
  • Volunteer restoration events
  • Natural yard care (STORM)
  • Auto maintenance, car washing (STORM)

6
Selected Findings Gaps
  • Less activity in
  • Overall support for salmon recovery
  • Habitat on rivers and streams

7
Recommendations for Actions Top Priorities
  1. Support for salmon recovery
  2. Lakeshore habitat (support existing effort)
  3. Habitat on rivers and streams

8
1. Support for Salmon Recovery
  • Continue and enhance Salmon SEEson
  • Continue annual tour of habitat restoration
    projects for elected officials
  • Work on messaging to connect with other important
    issues

9
2. Lakeshore Habitat
  • Support existing Green Shorelines effort

10
Green Shorelines
  • Use workshop results to develop outreach strategy
  • Possible audiences lakeshore homeowners, real
    estate agents, contractors, landscapers
  • Possible strategies technical assistance to
    property owners, demonstration projects
  • Enhance web site information

11
3. Streamside Habitat
  • Choose streamside property owners as new target
    audience for WRIA 8
  • Some cities have done work with this audience
  • Bellevue CAO workshops and handbook
  • Seattle workshops, tech assistance, grants
  • Issaquah workshops
  • Several cities have expressed interest

12
Snohomish County Model for Streamside Homeowners
  • Extensive research
  • Audience segmentation urban vs. rural
  • Motivators
  • Kids, stewardship
  • NOT salmon, water quality
  • Barriers to better streamside stewardship
  • Out of sight, out of mind
  • Time and money
  • Fear of reprisal from county
  • Dont know what natural is

13
Snohomish County (cont.)
  • Lots of work on messaging No charge. No
    inspectors. Just answers.
  • Mailings to recruit participants for workshops
    and tech assistance
  • Workshops 80 implement one or more BMPs

14
Streamside Habitat Proposed WRIA 8 Strategy
  • Do research to find out behaviors, barriers and
    motivations
  • Start 2009
  • Test Snohomish County research findings
  • Use research results to enhance web site info and
    materials
  • Look for grants and partners for possible
    outreach in 2010
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