Introducing New Visual Identity Standards: Refreshed, Re-energized Visual Identity Advisory Group Vinita Sauder, Chris Carey, Volker Henning, Marty Hamilton, Marc Grundy, Carl Swafford, John Williams

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IntroducingNew Visual Identity
StandardsRefreshed, Re-energizedVisual
Identity Advisory GroupVinita Sauder, Chris
Carey, Volker Henning, Marty Hamilton, Marc
Grundy, Carl Swafford, John Williams
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Why Refresh, Re-energize?

• 1997 logo taken from public clip art
• Scale problems
• No horizontal configuration
• Wordmark tiered not modular
• Not unifying - missing One University concept

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Visual Identity Objectives

• Essence of university
• Timeless yet forward thinking
• Memorable
• Differentiating - distinctive
• Scaleable
• Modular / Flexible
• Works in all media
• One University Concept

Missing in former logo
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Examples of One University ConceptUnit is
identified in relation to parent/sponsoring
organization
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Southern Lacking One University
ConceptExcellent unit logos but no
identification or relation to the
sponsoring/parent organization
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Who is LandreyMorrow?

• Higher Education Clients
• University of Kansas
• University of Louisiana Lafayette
• University of Notre Dame
• University of Oregon
• Corporate Clients
• ESPN
• X-Games
• Reebok
• TVA

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What Changed?

• Visual Identity Advisory Group chose not to
  change to a completely different logo instead,
  chose to enhance and upgrade the current logo
  because of public recognition and campus
  attachment to icon.
• Scalability In former logo, columns became too
  large when larger name was desired.
• Type in enhanced logo is stacked and modular,
  thus flexible for multiple configurations.
• Type has customized joints the R N is joined
  the A D is joined, and the R S is joined.
• Columns realigned, roofline altered, steps
  altered, left jut reduced.

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Seal Unchanged(For Academic, Official Use Only)
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One UniversityVisual Hierarchy Academic
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One UniversityVisual Hierarchy Affiliates
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Unit Categorization

• Categories
• Administrative and Support Departments
• Special Events and Special Interest Groups
• Instructional Departments and Schools
• Affiliates
• Retail Industries

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Unit Categorization
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Color Palette

• Southern Evergreen is the traditional school
  color and is the primary color
• The main accent color, or secondary color, is
  Southern Lime, chosen for its ability to portray
  a warm, welcoming, and friendly academic community

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Color Palette Bright Palette
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Color Palette Muted Palette
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Typography Serif
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Typography Sans Serif
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Goal Consistency, Recognizable
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Goal Consistency, Recognizable
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Stationery System
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12x9 Envelopes 10 Window Envelopes
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9x6 Envelopes 5 ½ x 8 ½ Notepads
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Notecards
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Labels and Fax Cover Sheet
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Online ordering at marketing.southern.edu/identity

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Implementation Timeline

• Stationery (use inventory by September 2008)
• Printed pieces (use inventory by 2010)
• Web (new logo updated by January 2008)
• Signs (new signs only)
• Vehicle signage (new or refinished vehicles only)

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Campus Debut

• September 10 11, 2007
• Balloons delivered to all departments
• Visual Identity Standards Guide

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More Information

• Marketing and University Relations
• Ext. 2831