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Introduction to BA 490C Strategic Management

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Strategic Management Scheduling ETS test Course overview Assignment Keys to success Getting acquainted – PowerPoint PPT presentation

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Title: Introduction to BA 490C Strategic Management


1
Introduction to BA 490C Strategic Management
  • Scheduling ETS test
  • Course overview
  • Assignment
  • Keys to success
  • Getting acquainted

2
Scheduling ETS field test
  • Is not unique to MGT 490C
  • Covers business field of study
  • CBA requirement10 of course grade
  • 2 hour time limit
  • Need to schedule outside of class time
  • Please indicate

3
Overviewa bridge course 1
  • Bring together your CBA core learning
  • Take top managers perspective
  • Enhance the value you bring to your career
  • Emphasize professional behavior
  • Focus on active thinking effective teamwork

4
Overviewa bridge course 2
  • Emphasize integration, teamwork, and
    communication
  • View organization as an integrated system
  • Take a strategic management perspective
  • Emphasize problem identification resolution
  • Learn through
  • Study and application of strategic management
    concepts
  • Compete in a computer-based business simulation
  • Use teams in a competitive simulation

5
Syllabus
  • Materials
  • Text is available
  • Need Reading packet 1 for Friday assignment
    (support services)
  • Players Manual for simulation not needed for a
    few weeks
  • Team license for simulation (100)
  • Grading
  • Estimated points 800-900
  • Grade bases
  • ETS Field Test in Business
  • Teams
  • Peer evaluation
  • Continued membership is earned
  • Use of web, Vista email
  • Attendance--mandatory
  • Be professional
  • Be on time to class and with assignments
  • Edit work superbly
  • No surprises for peers or instructor

6
Keys to success
  • Attitude
  • Be open to personal growth
  • Be willing to work
  • Believe in the need to work well with others
  • Actions
  • Be professional
  • Prepare for each class
  • Participate actively
  • Work effectively with your team

7
Introduction to class web site
  • http//www.cba.nau.edu/courses/BA490Fall06/
  • What you can expect to find there
  • Syllabus
  • Session Schedule (with links to session slides)
  • Forms, assignments, and instructions
  • Daily information updates
  • Information on the simulation

8
Assignment for Session 2 strategic management
overview
  • Check out the course web site and  review
    Syllabus
  • Study HW Ch 1  Basics of strategic management
  • Study "Getting Movies from a store or a mailbox,
    or just a box" (NYTimes, August 5, 2006) 
    reading--available through Vista course site for
    MGT 490C (BA490C). Path is "Course
    Content/Readings/Netflix".   
  • Be ready to discuss the following questions on
    the reading. 
  • How do the strategies of Netflix, Blockbuster,
    and Redbox differ?
  • Can you identify any of the areas for objectives
    listed on p. 7 of HW that their objectives
    differ?  
  • Distinguish each level of the hierarchy of
    strategy for each company.

9
Strategy
Strategy
Goals
Current Situation
Objectives
Environment
10
Instructor Neil Jacobs
  • Care about you and your learning
  • Enjoy learning helping others learn
  • Like to travel and experience other cultures
  • Expect you to be professional in this course
  • Have industry experience
  • 20 years with IBM and Memorex
  • Currently a member of the board of directors and
    audit committee for a NASDAQ-listed company

11
Introductions
  • Please stand while introducing and being
    introduced.
  • Introduce the person you interviewed.
  • Tell us something good about them.
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