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Marketing Horticulture Products

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Examples of mass media include television, radio, print, and billboards. ... What is the purpose of labeling horticulture products? Labels serve many purposes. – PowerPoint PPT presentation

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Title: Marketing Horticulture Products


1
  • Marketing Horticulture Products

2
Next Generation Science/Common Core Standards
Addressed!
  • HSNQ.A.1 Use units as a way to understand
    problems and to guide the solution of multi-step
    problems choose and interpret units consistently
    in formulas choose and interpret the scale and
    the origin in graphs and data displays.
    (HS-LS2-4)
  • CCSS.Math.Content.7.RP.A.3 Use proportional
    relationships to solve multistep ratio and
    percent problems. Examples simple interest, tax,
    markups and markdowns, gratuities and
    commissions, fees, percent increase and decrease,
    percent error.
  • HSSIC.B.6 Evaluate reports based on data.
    (HS-LS2-6)

3
Bell Work / Student Learning Objectives!
  • Identify different ways to market horticulture
    products.
  • Identify the four Ps of marketing.
  • Explain the purpose of labeling horticulture
    products.
  • Explain how prices are determined.

4
Terms
  • Advertising
  • Direct markup pricing
  • Marketing
  • Marketing mix
  • Price promotions
  • Pricing strategy
  • Profit margin
  • Profit margin pricing

5
Interest Approach
  • What questions do you ask yourself when you are
    picking out what you want to wear?
  • How is that similar to a business picking a
    marketing approach?

6
How can horticulture products be marketed?
7
There are four major ways to market agribusiness
and horticulture crops.
  • These include advertising, price promotion,
    merchandising promotions, and public relations
    programs.
  • Marketing is providing customers with the
    horticulture products and services they want.

8
Advertising
  • Advertising is communicating with customers about
    your products or services using mass media.
  • Examples of mass media include television, radio,
    print, and billboards.
  • Advertising can focus on either products or the
    business itself.

9
Price promotions
  • Price promotions are incentives passed from the
    retailer to the consumer in the form of savings.
  • Incentives can be in the form of rebates or
    coupons.
  • The purpose of a price promotion is to increase
    sales quickly.

10
Merchandising promotions
  • Merchandising promotions are designed to increase
    sales by introducing new products in an obvious
    manner.
  • The use of banners and signs is a type of
    merchandising promotion.

11
Public relations activities
  • Public relations activities are important to sell
    products and services in small and large
    businesses alike.
  • The goal of public relations is to present both
    the product and company favorably.

12
What are the four Ps of marketing?
  • The combination of the four factors used in
    trying to reach target customers is known as a
    marketing mix.
  • These four factors are product, place, price, and
    promotion.
  • The right combination of these factors is
    essential to a successful business.

13
(No Transcript)
14
  • Product refers to producing a product or service
    that meets the need of consumers.
  • Place refers to the product being where the
    customer wants it, when they want it, at a price
    they want to pay for it.

15
  • Price is the cost of the product in dollars. The
    price should reflect current market conditions.
  • Promoting a product is a form of advertising. It
    involves communicating between the seller and the
    customer.

16
What is the purpose of labeling horticulture
products?
  • Labels serve many purposes.
  • Labels help identify and give information about
    the product inside.
  • Labels can be printed on the product container or
    on a tag inserted with the plant.

17
  • Information to be listed on the label is
    determined by the product.
  • Plant products should include both the common and
    scientific name.
  • Seeds should be labeled according to their purity
    and inspection.
  • Special instructions should also be included on
    the label.

18
  • Labels on pesticide containers are legal
    documents.
  • The United States Department of Agriculture
    regulates truthful labeling on all pesticide
    containers.

19
How are prices determined?
20
  • Competitive, reasonable pricing is important in
    helping keep businesses operating.
  • Pricing should help cover basic business costs
    and create a profit, but should not be above the
    current market value.

21
Pricing strategy
  • Pricing strategy is the process of pricing
    products and services.
  • Pricing methods are based on cost, competition,
    and what the customer expects to pay.

22
Cost based pricing methods
  • A profit margin is a financial return after costs
    and expenses.
  • Profit margin pricing can be calculated by adding
    the actual cost to the percent profit desired per
    unit.
  • Multiplying the actual cost by a constant factor
    results in direct markup pricing.

23
  • Pricing based on competition and pricing based on
    what the customer expects to pay both require
    strategy to ensure profit.
  • At times, the selling price is lower than the
    cost.
  • Therefore, money could be lost if the pricing is
    not carefully monitored.

24
Review/Summary
  • How can horticulture products be marketed?
  • What are the four Ps of marketing?
  • What is the purpose of labeling horticulture
    products?
  • How are prices determined?

25
The End!
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