Making or breaking environmental innovation? Technological change and innovation markets in the pulp and paper industry - PowerPoint PPT Presentation


Title: Making or breaking environmental innovation? Technological change and innovation markets in the pulp and paper industry


1
Making or breaking environmental innovation?
Technological change and innovation markets in
the pulp and paper industry
  • GIN2007 Conference Sustainable Social and
    Ecosystem Stewardship, June 15-17, Waterloo
  • Paula Kivimaa Petrus Kautto
  • Research Programme for Environmental Policy
    Finnish Environment Institute (SYKE)

2
Background
3
Research approach
  • Case study framework based on IS literature and
    our experience from innovation studies
  • Case studies of innovations inventions offering
    potential (from a product value chain
    perspective) for
  • reduced use of fossil fuels
  • improved resource-efficiency
  • Case studies of environmental innovations from
    literature
  • Comments from pulp and paper industry experts

4
A market perspective on the development of
environmental innovations
  • Various factors have been important in the
    innovation processes
  • Knowledge inputs, entrepreneurialism,
    cooperation, public RD support, public policies
    market changes
  • The paper focuses solely on market factors
  • Other results very similar to previous studies
  • The most relevant findings from the point of view
    of environmental innovation
  • Help to explain how environmental policies affect
    innovation

5
Changes in three types of market existing, new,
policy-created
  • Changes in existing markets for PP products
  • Needs for improved efficiency, new products and
    new value chains
  • New/anticipated markets created by environmental
    policies
  • Bioenergy, CO2 trading, RFID tags/inlays,
    recyclable or recycled products
  • Changes in other sectoral markets
  • Facilitates innovation related to new product
    value chains or new energy solutions (save energy
    or produce renewable energy)

6
Findings from empirical cases
Technological change Change in existing PP markets New policy-created markets Changes in other sectoral markets
Biorefinery innovations Low profitability of existing products Policies for transport biofuels, emissions trading Increasing oil price, new vehicle types
RFID innovations Low profitability of existing products Extended producer responsibility for electronics Complicated supply chains
BCTMP / CTMP Intensifying competition Extended producer responsibility in Germany Anticipated increased electricity prices
Packaging from recycled material Increasing price of woodfibre in Denmark New policies for recycling of packaging Increased oil and plastic prices
POM Costs of paper making (water emission limits in Spain)
7
Conclusions
  • Support for previous research innovation needs a
    variety of factors to emerge
  • Market influence crucial for low-tech industries
    dominated by incumbents
  • Simultaneous changes in three types of market!
  • Environmental policies can make or break the
    final development of environmental innovations
  • Especially of developments occuring on industry
    sector borderlines
  • NIS vs. internationalisation
  • NIS important in providing educational and RD
    inputs in facilitating networking
  • BUT innovation markets increasingly dependent on
    international developments, including the
    movement of environmental policies to the EU-level
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Making or breaking environmental innovation? Technological change and innovation markets in the pulp and paper industry

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Title: Making or breaking environmental innovation? Technological change and innovation markets in the pulp and paper industry


1
Making or breaking environmental innovation?
Technological change and innovation markets in
the pulp and paper industry
  • GIN2007 Conference Sustainable Social and
    Ecosystem Stewardship, June 15-17, Waterloo
  • Paula Kivimaa Petrus Kautto
  • Research Programme for Environmental Policy
    Finnish Environment Institute (SYKE)

2
Background
3
Research approach
  • Case study framework based on IS literature and
    our experience from innovation studies
  • Case studies of innovations inventions offering
    potential (from a product value chain
    perspective) for
  • reduced use of fossil fuels
  • improved resource-efficiency
  • Case studies of environmental innovations from
    literature
  • Comments from pulp and paper industry experts

4
A market perspective on the development of
environmental innovations
  • Various factors have been important in the
    innovation processes
  • Knowledge inputs, entrepreneurialism,
    cooperation, public RD support, public policies
    market changes
  • The paper focuses solely on market factors
  • Other results very similar to previous studies
  • The most relevant findings from the point of view
    of environmental innovation
  • Help to explain how environmental policies affect
    innovation

5
Changes in three types of market existing, new,
policy-created
  • Changes in existing markets for PP products
  • Needs for improved efficiency, new products and
    new value chains
  • New/anticipated markets created by environmental
    policies
  • Bioenergy, CO2 trading, RFID tags/inlays,
    recyclable or recycled products
  • Changes in other sectoral markets
  • Facilitates innovation related to new product
    value chains or new energy solutions (save energy
    or produce renewable energy)

6
Findings from empirical cases
Technological change Change in existing PP markets New policy-created markets Changes in other sectoral markets
Biorefinery innovations Low profitability of existing products Policies for transport biofuels, emissions trading Increasing oil price, new vehicle types
RFID innovations Low profitability of existing products Extended producer responsibility for electronics Complicated supply chains
BCTMP / CTMP Intensifying competition Extended producer responsibility in Germany Anticipated increased electricity prices
Packaging from recycled material Increasing price of woodfibre in Denmark New policies for recycling of packaging Increased oil and plastic prices
POM Costs of paper making (water emission limits in Spain)
7
Conclusions
  • Support for previous research innovation needs a
    variety of factors to emerge
  • Market influence crucial for low-tech industries
    dominated by incumbents
  • Simultaneous changes in three types of market!
  • Environmental policies can make or break the
    final development of environmental innovations
  • Especially of developments occuring on industry
    sector borderlines
  • NIS vs. internationalisation
  • NIS important in providing educational and RD
    inputs in facilitating networking
  • BUT innovation markets increasingly dependent on
    international developments, including the
    movement of environmental policies to the EU-level
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