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Diapositivo 1

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Title: Diapositivo 1 Author: Claudia Sinelli Last modified by: De Angelis Created Date: 3/7/2006 10:14:17 PM Document presentation format: Presentazione su schermo – PowerPoint PPT presentation

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Title: Diapositivo 1


1
E- COMMERCE
Main features, advantages disadvantages
.
Claudia Spinelli
2
Enterprises select its customers through some
criteria
1. Demographically 2. Geographically 3.
Behaviouristically 4. Benefit 5.
Socio-economically
3
SPECIAL SECTOR
Oxfam sells goods on line because e-commerce is a
more effective way globalization is used to
help others !!
4
World can known the product through the web-site
many enterprises have had a rapid expansion
The best Raffaello represents all the most
typical Italian products and exports the most
exclusive, authentically Italian goods
5
Registration
Give basic informations
It offers
  • New form of business
  • New form of transaction
  • New form of services

6
Cheap
Get things at a better price
With Priceline.com consumers set the price and
Priceline.com finds a vender
Companies sell goods otherwise unsold
Save up more than 40 of your money ! !
7
No front offices or shops Avaible 24 hours a
day, 7 days a week Easy way of purchasing
8
Website reminds customers of a traditional shop
Amazon.com uses the world store
Departements
Customer is reminded of a traditional shopping
methods
Customers assistance
Range of products in a familiar environment
Personalization counteracts the fact that the
items cannot be touched or seen
buying become less impersonal !
9
Language comunication
Fast and effective to beat competition.... say
what is important in a few words
In Amazon.com or e-Bay new costumers watch an
animated demo that explains all necessary
informations
Main adjectives - easy - safe
- fun - fast
10
Missions
  • understand the customer
  • meet their needs
  • help them to find solutions
  • make money !

AAAEnviromental, ELTC and Surfnet recycle
computer, tele-comunication equipment and offer
business solutions
  • Company
  • doesnt waste time
  • focus on their core business

11
INCENTIVE CUSTOMER LOYAL
Fidelity cards
Special services
  • Advantages in Amazon.com for regular customers
  • A shopping cart regularly updated
  • A wish list
  • Special offers

12
ON LINE COMMERCE
Where you can find everything and sell just about
anything
Where you can post anything unusual
Where there are hard objects to find
INTRAPRENEUR
People that sell their goods on line as a job
They are internet entrepreneur
13
First condiction for success is
T R U S T
On line business needs trustworthiness more than
traditional business because its a
virtual transaction
Customer doesnt seen live the vendor and the
product
Customer doesnt know who the seller is
  • negative
  • neutral
  • positive

You can browse the feedback for buyer and seller
reputation
14
Greater both for buyer and seller
RISKS
Safety is important
Customers give their detail with payment
Banca Delle Marche
  • shop with semplicity and safety
  • no register
  • always count on a reliable

15
  • fraud is easier
  • difficult to know whether card owner and card
    holder are the same person

fast
Services
  • VeriSign Digital ID system
  • Pay pal

efficient
free
flexible
affordable
  • National Vulcan

PROTECTION
Insurance polices
Protection devices
  • E-Dock Desktop
  • for people or companies that
  • buy or sell on line
  • b. for IT equipment

PRIVACY IS GUARANTEED !!
16
Promotions
You dont have to leave home
Tradition innovation
ADVANTAGES
Cheap delivery
Save time
Open all day
Fast service
No stop shopping hours
17
DISTRIBUTION
Customers need to fell that they get a better
service on line than in traditional shopping
  • Main companies
  • Rules
  • safe
  • reliable
  • cheap
  • speed
  • delivery notification
  • tracking system
  • returning merchandise
  • refunding customers

For customer satisfaction
18
All this is e-commerce, fascinating fast
moving, dynamic field and much more !
Claudia Spinelli
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