QM

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Welcome to Quantitative Marketing Research MTM
Peter Schmidt
2013/14
schmidt-bremen.de -gt QMR (MTM)
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WHY study Quantitative (Marketing Research)
Methods?
WHATs it about ?
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Contents

• Introduction(s)
• Research Methods
• Lecturer
• Students

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Learning Targets

• Academic Research
• The scientific method
• structure and format of academic work
• dealing with (data-) sources
• Working with data
• Practical experience

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Learning Outcomes

• After completion of this module students will
  have essentially improved their individual
  communication skills, self-confidence and
  effectiveness in rhetoric activities and are able
  to professionally apply presentation, moderation
  and negotiation techniques.
• Students will be also able to apply statistical
  tools and concepts needed in business
  applications and can use modeling as an aid to
  managerial decision making

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Learning Targets Content

• Quantitative Methods enables students to
  analyze data and apply statistical analyses.
  Topics include
• Presentation and interpretation of descriptive
  measures,
• applications of probability and the normal
  distribution in order to be able to properly
  apply confidence interval estimation and
  hypothesis testing.
• The students shall be able to use simple and
  multiple regression models as well as time series
  analysis to applied cases from Economics and
  Business.

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Who am I
Peter Schmidt
Economics Statistics
ZEWZentrum für EuropäischeWirtschaftsforschung
- Mannheim
market . research . culture
markt . forschung . kultur
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You

• are highly motivated students ?
• have to carry your individual workload

theory 30 classroom h 60 h individual work
Schmidt-bremen.de -gt QMR (MTM)
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Teamwork

• 3 Teams working together for the module
• Mixed gender / nationalities
• Tasks
• Teamwork in class
• Homework
• Case study presentations, handout

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Contents

• Introduction(s)
• Quantitative Research Methods
• Lecturer
• Students
• Lets get started