Making an Effective Public Service Announcement

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Making an Effective Public Service Announcement
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What is a PSA?

• A public service announcement (PSA) or public
  service ad is a type of advertisement featured on
  television, radio, print or other media.
• Intended to change the public interest by raising
  awareness of an issue, affecting public
  attitudes, and potentially stimulating action.
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  creativity-online.com

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Your Thoughts

• What Public Service Announcements can you think
  of that were memorable or had a lasting
  impression on you?
• TV?
• Radio?
• Print?

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Sample Public Service Announcements
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• Past Approaches
• Serious Clip
• Comical Clip
• Animated Clip
• Emotional Clip

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Your Goal Persuasion

• Many ways you can appeal to an audience and
  persuade them to take action (Use your required
  scenario)
• Prediction
• Observation
• Statistics
• Comparison
• Expert Testimony
• Demonstration
• Analysis

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Be Creative
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