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TWITTER%20BASICS%20GATEHOUSE%20NEWS%20

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Title: TWITTER%20BASICS%20GATEHOUSE%20NEWS%20


1
TWITTER BASICS GATEHOUSE NEWS INTERACTIVE
DIVISION
2
The agenda
  • What is Twitter?
  • Twitter and GateHouse strategy
  • Twitter vs. Facebook
  • Why tweet?
  • Basic Twitter terms
  • Basic Twitter tools
  • Twitter how to
  • Your Twitter persona
  • How to build a network
  • Reporting tools
  • Takeaways

3
What is Twitter?
  • Simple to use
  • 140-character messages
  • Follow breaking news, competition
  • Promote your content and brand
  • Promote yourself as a brand
  • One or more Twitter accounts for your pub

4
Twitter and GateHouse strategy
  • Web Cube first updates, galleries, reader
    involvement, print promotion
  • Facebook 2.8 percent of visits in past year
  • Twitter 0.29 percent of visits in past year
  • Social media is growing

5
Twitter and GateHouse strategy
  • Create a Twitter section in Zope
  • Use free service such as twitterfeed.com to
    connect your published content to Twitter
  • Choose content specific to social media (more to
    come on content)
  • OR manually post based on your time, the topic

6
Twitter vs. Facebook
  • Twitter is more about sharing information
    Facebook is more about the conversation,
    interaction.
  • Many news organizations use Twitter to cover
    something live big sports event, controversial
    meeting, breaking news, etc.

7
Why Twitter?
  • 75 percent of online news consumers in the United
    States get news forwarded through e-mail and
    posts on social sites.
  • 52 percent share links to news stories via social
    media.

Source Edison Research Arbitron
8
Why Twitter?
  • Google and Bing recently confirmed that referrals
    from Facebook and Twitter help a website rank
    higher in search results.
  • Facebook Twitter now have authority, which is
    important for page rank.

9
Why Twitter?
Social networking links are becoming a bigger
share of every news site's traffic as one of my
Slate colleagues pointed out, in the Twitter age,
optimizing for Google results is a little like
going out and buying the best VCR on the market.
Farhad Manjoo, Slate Feb. 8, 2011
10
Basic Twitter tips
  • Use your headshot or other distinct, square image
  • Make sure you have info and a URL in your profile
  • Try not to use all 140 characters

11
Basic Twitter terms
  • Tweet Twitter post
  • Retweet If you like what someone has tweeted,
    you retweet (RT) and give credit.
  • _at_ This symbol precedes someones username -
    _at_jeanhodges. This calls out to the person and
    links to that person.
  • Hashtags are used to indicate searchable and
    trending topics. You can create them for your
    town, but first search to see if someone is
    already using certain terms.
  • Check out Twitters glossary for more
    http//support.twitter.com/entries/166337-the-twit
    ter-glossary

12
Basic Twitter tools
  • HootSuite Time tweets
  • - Sign up for free version
  • - Add Twitter and Facebook
  • - Post your Tweet
  • - Click calendar
  • - Choose date and time
  • - Select Twitter, Facebook or both
  • - Click schedule

13
Basic Twitter tools
  • Short URL bitly converts URL to short version

14
Basic Twitter tools
  • Zope Tweet right from the CMS (begins today)

15
Twitter how to
  • Content
  • - Breaking news.
  • - Live coverage of big meetings, sports events,
    election night.
  • - Quirky news Anything that might be
    retweeted.

16
Twitter how to
  • Tone
  • - When appropriate have some personality.
  • - Make every character count.
  • - Use this opportunity to really sell your
    story.

17
Twitter how to
  • When to post based on retweets

Source Kissmetrics, data by Dan Zarrella, social
media researcher at HubSpot
18
Twitter how to
  • When to post based on click-throughs

19
Twitter how to
  • When to post

20
Twitter how to
  • How much to tweet Less is more
  • Recommend 2-5 tweets per day

21
Twitter how to
  • Just about every post directs people to your
    website.
  • Use short URL to maximize your ability to sell
    the story.
  • Use a hashtag () or _at_ symbol. Set a goal of
    using one or the other in half of your posts to
    get used to using them.

22
Twitter how to
  • Create standard hashtags for anyone in your
    newsroom to use. Brainstorm ideas. Make sure
    everyone who tweets knows them (spreadsheet or
    some way to track them). Search hashtags.org to
    see if any already exist.
  • - Mayors name
  • - Town name
  • - School district
  • - Sports teams
  • - Local controversy

23
Your Twitter persona
  • Careful This stuff is public
  • Basic journalism rules apply
  • But its OK to let people know some things about
    you
  • Link to your work link to others work

24
How to build a network
  • Follow likely followers and the people they
    follow
  • Follow the people your followers follow
  • Retweet people and strive to be retweeted

25
How to build a network
  • Promote Twitter on your website
  • Promote Twitter in your newspaper
  • Add Twitter to email newsletters and your own
    email correspondence

26
Most important
  • Tweet often or, really, why bother?
  • Enjoy it.

27
Multiple accounts
  • News, sports, politics, any niche youre known
    for in your market.
  • Reporters can have their own accounts, too.
  • People look for tweets that specifically address
    their interests.

28
Reporting tool
  • Use search function to find out whats being
    tweeted.
  • Use hashtags.org to search
  • Ask followers questions
  • - Are you at the game?
  • - Are you following the election?
  • - Anyone know about this breaking news?

29
10 Takeaways
  • Get a Twitter account
  • Follow news organizations, industry experts
  • Follow everyone they follow
  • Use limited Twitter feed
  • Supplement with human posts tweet retweet
  • Try Zopes new feature Tweet from Zope
  • Dont bombard followers with Tweets
  • Promote Twitter online, print
  • Use Twitter as a reporting tool
  • Check ghnewsroom.com for resources, links

30
Resources
  • Twitter for journalists
  • http//media.twitter.com/newsrooms
  • Twitter glossary http//support.twitter.com/entrie
    s/166337-the-twitter-glossary
  • SocialMedia411
  • http//www.socialmedia411.org/
  • Contact me jhodges_at_gatehousemedia.com

31
TWITTER BASICS GATEHOUSE NEWS INTERACTIVE
DIVISION
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