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EAIE Annual Conference 2011, Copenhagen Perils, pitfalls and new opportunities in international education Case study: The United Arab Emirates (UAE)

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Title: EAIE Annual Conference 2011, Copenhagen Perils, pitfalls and new opportunities in international education Case study: The United Arab Emirates (UAE)


1
EAIE Annual Conference 2011, CopenhagenPerils,
pitfalls and new opportunities in international
educationCase study The United Arab Emirates
(UAE)
  • Stephen Wilkins

2
THE UNITED ARAB EMIRATES (UAE) Population 5.1
million Main Cities Abu Dhabi, Dubai Centres
for international higher education Dubai, Abu
Dhabi, Sharjah, Ras al Khaimah Number of private
higher education institutions 69 (Source CAA,
2011) Number of international branch campuses
40
3
  • INTERNATIONAL BRANCH CAMPUSES IN THE UAE -
    EXAMPLES
  • Australia
  • University of Wollongong est. 1993 - 4,352
    students (2010-11)
  • Murdoch University - est. 2008
  • France
  • Paris-Sorbonne - est. 2006 - fully funded by
    Abu Dhabi government
  • Switzerland
  • École Polytechnique Fédérale de Lausanne (EPFL)
    - est. 2009 in RAK
  • United Kingdom
  • Heriot-Watt University - est. 2005
  • Middlesex University - est. 2005 - 1,700
    students
  • United States
  • New York University - est. 2006 - fully
    funded by Abu Dhabi government

4
  • OPPORTUNITIES FOR INTERNATIONAL EDUCATION
  • IN THE UAE
  • Large expatriate population with few alternatives
    for higher education in the UAE
  • Insufficient capacity in the state education
    system
  • Incentives and funding from UAE government
  • Source of revenue for institutions
  • Facilitates two-way movement of students between
    home and branch campuses
  • Meets the needs of local employers and economy
  • Contributes to raising quality of UAE higher
    education

5
  • POTENTIAL PERILS AND PITFALLS FOR INSTITUTIONS
  • Very competitive market failure to meet student
    enrolment targets
  • Financial loss costs higher, revenues lower
    than expected
  • Quality of students
  • Quality of academic staff
  • Quality assurance concerns learning resources
    and assessment
  • Difficult to offer a student experience that is
    comparable with the home campus
  • Unpredictable regulatory regime
  • Potential loss of reputation and damage to brand
    image

6
STUDY 1 Why do students choose to study at
international branch campuses? STUDY 2 How
satisfied are students at international branch
campuses with their overall student
experience? (Wilkins, Balakrishnan and Huisman
not yet published)
  • Questionnaire hard copy or online version
  • Data obtained by students using social media and
    email
  • Sample sizes 320 and 247
  • Several branch campuses 3 US, 2 UK, 1
    Australian
  • Undergraduate and postgraduate students
  • 85-90 students studying Business/Management/Compu
    ter Science/Information Technology

7
  • P1 push factors from home country
  • Lack places
  • Low quality
  • Subjects not available
  • Economic/social problems
  • P2 push factors
  • Lack places
  • Low quality
  • Subjects not available
  • Ineligibility to enter state institutions
  • P1 pull factors
  • Reputation of country for quality
  • Reputation of institution
  • High rankings
  • English speaking country
  • Prospects international labour mkt.
  • Experience a new culture
  • P2 pull factors
  • Convenience
  • Country-specific advantages
  • Better than state institutions
  • Prospects in local labour market
  • More familiar/comfortable with culture/lifestyle
    in UAE

Home campus of Western university
International branch campus
8
STUDENT SATISFACTION AT BRANCH CAMPUSES IN THE
UAE
Indicator students agreeing with statementa
So far, my course has met all of my expectations 64.4
I am very satisfied with my university and would definitely choose it again 66.5
My choice of university was a wise decision 72.0
My programme offers good value for money 65.6
I would recommend my university to friends 67.3
a Scores of 5-7 on the 7-point rating scale.
9
Scorecard
Programme effectiveness 7.1 / 10 Quality of
lecturers and teaching 7.2 /10 Student
learning 7.1 / 10 Assessment and feedback
7.2 / 10 Learning resources 7.1 / 10 Use of
technology 7.1 / 10 Facilities and quality of
social life 7.2 / 10
10
  • AREAS FOR IMPROVEMENT
  • Need more contact with lecturers (17.9)
  • Do not receive detailed and helpful feedback on
    my work (20.7)
  • Lecturers not sympathetic when I have problems
    (18.7)
  • My university does not provide a lot of leisure
    activities and entertainment for students (17.5)
  • My university does not have a lot of clubs and
    societies for students (15.9)
  • There is not a lively social scene on campus
    (15.8)
  • My university does not have a good careers advice
    and internships service (16.6)

11
CONCLUSION
  • Generally high levels of student satisfaction
    across all UAE branch campuses represented in the
    survey
  • Student satisfaction scores in this study lower
    than similar studies in UK (e.g. Times Higher
    Education Student Experience Survey 2011)

12
The end
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