WHEAT MARKET SITUATION IN KOREA

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WHEAT MARKET SITUATIONINKOREA

• Won Bang Koh, Ph.D.
• Country Director
• U.S. Wheat Associates

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WHEAT FLOUR CONSUMPTION
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WHEAT IMPORT OF KOREA BY ORIGIN DURING CY2007
Origin Class Qnty(MT) MS () Uses
USA SW 584,917 28.3 Cakes, All-purpose
WC - - Cakes
SRW 5,063 0.2 Biscuits (confectionery)
HRW 242,224 11.7 Noodles, All-purpose
HW - - Noodles, Steam-buns
HRS (DNS) 343,342 16.6 Bread rolls
Subtotal 1,175,546 56.8
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Origin Class Qnty(MT) MS() Uses
Australia AS 2,131 0.1 Puffing snacks
ASW 717,263 34.7 Noodles
AH 79,187 3.8 Noodles, Bread
Subtotal 799,187 38.6
Canada CWRS 94,908 4.6 Bread rolls

Grand Total 2,069,641
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WHEAT MARKET SHARE BY ORIGIN
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CURRENT CONSTRAINTS

• Wheat Pricing
• USW
• Free marketing system
• Tighter specification required with premium
• AWB
• Monopoly marketing system
• Price negotiation (Undercutting geared with US
  wheat price
• US2 to 5/MT- ASW vs HRW, US10 to 24/MT-
  AH vs HRS)
• Cheaper ocean freight rate (2/MT)
• No quality specification needed

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• Wheat Quality
• Quality Consistency
• Dough stability
• Kernel vitreousness
• Functional Quality
• Noodle properties (ash, color and starch)

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• Wheat Safety
• Pesticide MRLs (ppm)
• CODEX
  USA KOREA
• 
  Wheat Flour Wheat Flour
  Wheat Flour
• Malathion
  0.5 0.2 8.0 -
  8.0 1.0
• Chlorpyrifos Methyl (Reldan) 10.0 2.0
  6.0 - 6.0 2.0
• Chlorpyrifos
  0.5 0.1 0.5 - 0.1
  0.02
• Fenitrothion
  - 2.0 - - 6.0
  1.0
• A total 20 wheat shipments showed higher than
  CODEX recommendation 0.5 ppm MRL in malathion
  residue during
• 2001 - 2007.
• Vomitoxin
• GM wheat

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ACTIVITES TO ENHANCE OR HOLD USW MARKET SHARE

• US Wheat Quality Improvement Symposium
• Quality discussion between US wheat breeders and
  Korean millers as well as researchers of
  wheat-based food industries

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• Overseas Varietal Analysis (OVA) Program
• Summaries of varietal quality evaluation data
  from overseas users and attendant ARS
  laboratories for wheat breeders, ARS and state
  wheat quality laboratories, wheat producers, the
  grain trade and overseas cooperators.

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• HW Functional Quality Improvement
• APC (Asian Products Collaborative) Program
• Noodles and steam buns flour development team to
  U.S.
• Laboratory test at Wheat Marketing Center in
  Portland, OR
• HW sample laboratory evaluation tests at KBS and
  WFRL in Korea
• HW samples evaluated as suitable varieties
  for Korean noodles
• during past years
• Platte- Colorado
• ID377S- Idaho
• Trego- Kansas
• Blanca Grande- Washington California
• Intrada- Oklahoma
• Alturas (SW)- Idaho
• Commercial milling and noodle production tests in
  Korea

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• Short Course Training in the US
• Millers Noodle Researchers WMC, NCI, IGP
• Bakers AIB
• Wheat Import Managers NCI, IGP
• Contracting for Wheat Value Workshop WMC
• Durum Milling Short Course NCI
• Pasta Raw Material Processing Course NCI
• Wheat Laboratory Internship WMC

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• Seminar and Technical Consultation
• Crop Quality Seminar
• Wheat flour short course for flour users
• Wheat Foods Research Seminar
• Special lectures for university and graduate
  school students
• In-plant consultations for milling and
  wheat-based foods industries
• Baking seminars in cooperation with KBA and KBS
• AIB/Korea Alumni Assn. Biennial Seminar

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• Trade Teams to the US
• Presidents, Import directors, Plant managers and
  RD managers of milling industry
• Delegations of noodle and baking industries
• Governmental organization teams
• HW Selenium Wheat Crop Survey Team
• PNW HW End-users Delegation

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• Thank You