Who is credited with first studying the ?persuasive appeals? - PowerPoint PPT Presentation

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Who is credited with first studying the ?persuasive appeals?

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Who is credited with first studying the persuasive appeals? The most effective use of persuasion involves: ETHOS is an appeal to Ways to develop ETHOS ETHOS ... – PowerPoint PPT presentation

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Title: Who is credited with first studying the ?persuasive appeals?


1
Who is credited with first studying the
?persuasive appeals? The most effective use of
persuasion involves
2
ETHOS is an appeal to
3
Ways to develop ETHOS
4
ETHOS Effect on Audience--Effective Use
5
ETHOS Effect on Audience--Ineffective Use
Not enough Too much
6
LOGOS is an appeal to
7
Ways to appeal to LOGOS
8
LOGOS Effect on Audience--Effective Use
9
LOGOS Effect on Audience--Ineffective Use
Not enough Too much
10
PATHOS is an appeal to
11
Ways to develop PATHOS
12
PATHOS Effect on Audience--Effective Use
13
PATHOS Effect on Audience--Ineffective Use
Not enough Too much
14
KAIROS is
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